shakespeare's proud loner and the wisdom of crowds
DESCRIPTION
Coriolanus is probably Shakespeare's least likeable main character but in an era when we find ourselves subjected more and more often to mass media attempts to manipulate our opinions and behaviour through advertising and propaganda, ought we to be learning something from the prickly soldier who saw no reason who saw no reason to apologise for his inability to suffer fools gladly.TRANSCRIPT
Shakespeare's Proud Loner and The Wisdom Of Crowds
Coriolanus is not my favourite Shakespeare play, nor is the main character a natural
politician or even a sympathetic character. From the moment he walks onto the stage,
the the Roman elitist flaunts his contempt for the lower orders of society:
“What's the matter, you dissentious rogues,
That, rubbing the poor itch of your opinion,
Make yourselves scabs?
His refusal to schmooze the electorate leads not only to his forfeiting their support
but to his exile and ultimately his death. The lesson for modern politicians and
opinion makers in this is to beware the "wisdom of the crowd." Coriolanus seems to
be a vehicle for Shakespeare's own view of the 'many-headed multitude' and I have to
say, The Bard's opinion of the sheeple is not far removed from my own.
Though the plays tell us little of Shakespeare's politics (wise of him as, the
Elizabethan and Stuart era having an opinion could result in losing one's head) he
certainly held the mob in contempt. We might claim him as a radical or a
conservative, a nationalist or an internationalist, a Catholic, a Protestant, an atheist.
All these cases have been argued persuasively. And yet we still know little of the
man.
As GK Chesterton put it, the most anyone can hope for is to be wrong about
Shakespeare in a new way. One thing is certain however. Shakespeare loathed the
rabble. His crowds are almost invariably crass, bellicose, fickle, greedy and gullible.
Think of those episodes in The Simpsons where the townspeople form themselves
into a drooling mob and you you have a shadow of the ignorance, stupidity and
unthinking irrationality of a Shakespearean mob. The witch hunt scene in Monty
Python and the Holy Grail captures the atmosphere well.
Despising the mob is not quite the same as despising the electorate in the way
politicians like Margaret Thatcher, Tony Blair, Gordon Brown and lately Barack
Obama have shown is their attitude A mob can take on a collective identity, in which
individual qualities of those who join it are temporarily lost. It becomes a rampaging
beast, all logic and reason, empathy and values discarded. No wonder the greatest
creative mind the British nations have ever spawned had the attitude of a tyrant or
worse an international bureaucrat to "the wisdom of crowds".
Shakespeare was not a politician, for him to portray the mob as slack jawed idiots in
an adrenaline fuelled frenzy of anger, fear and panic was fine. Nobody in the
audience would recognize themselves as a member of such a rabble, most people who
are sucked up in the madness think they are behaving perfectly reasonably. It is
different for politicians however. When Blair, Brown and Obama talked of voters
being too stupid to understand their policies it was not in reference to a gang of
rioters or a protest that ran out of control. They spoke of a majority of the electorate.
Barack Obama and British Prime Ministers Tony Blair and Gordon Brown all
described people sceptical of the Anthopogenic Global Warming scare as being
insane and said they were prepared to consider making "climate change denial" a
crime similar to holocaust denial.
Now denying the Nazi holocaust, the slaughter of European Jews in World War 2 is
stupid but since when was stupidity a crime? If it was we would have to bang up
anyone who voted for a left wing candidate. Climate Change sceptics however were
right to be sceptical.(very few people ever denied the climate was changing - some
said any changes were the will of God and we ought not to meddle but that is quite
different to what the "deniers" were accused of) The mathematical models on which
climate scientists warnings of impending doom turned out to be at best designed by
incompetents, at worst fraudulent. According to latest reports from NASA and
NOAA, the two leading climate monitoring agencies, the earth's atmosphere his
warmed very slightly in the last hundred years and in the most recent two decades has
actually shown signs of cooling.
Still the politicians and their advisers have a different agenda to drive forward. They
are working towards a global government controlled by a bureaucratic, academic and
financial elite, an unelected oligarchy. Which brings us back to Coriolanus. In both
pre and post imperial Rome there were two classes, the Patricians and Plebians (aka
Plebs), the masses. The patricians (oligrachs) ruled as paternalistically as the
collective name they gave themselves suggests.
Ralph Fiennes' recently released film adaptation placed in a modern setting, a world
trouble spot, the Balkans or the Middle East for example, plays out the intrigues and
power plays of the ruling elite against a background of street demonstrations, rolling
news and political debates, we get a remarkably fresh view of the 'too absolute'
Coriolanus. He represents a rare, possibly endangered species in the technological
age, the politician who can honestly say 'I am exactly what it says on the box'.
Of all Shakespeare's plays, Coriolanus is one that most easily and effectively
transposes to a modern setting in one of the developed nations. A seventeenth-century
theatre-goer, seeing the curtain go up on a Roman scene, would immediately grasp
that the ethical context had been changed. 'These ancients don't have the same values
as us,' he would think, 'because they are living without Christ's truth'.
Very few modern theatre-goers relate to togas and sandals this way, so producers
must get across the idea of a society based on pride and honour in a way that is
instantly understood. Coriolanus is more a politician of our times than Shakespeare's,
a man who relies on trust and who must therefore be seen to be honourable but must
at the same time be adept at deception and and manipulation, the skills required to
sway the voters.
The scene where Coriolanus is exiled by his ingrate countrymen is played as a
television debate, with the angry plebeians as the studio audience. How apt. The
general's response to the sentence is as fine a quip as any modern Prime Minister or
President departing an office which he (or she, recalling Mrs. Thatcher's bitter
farewell speech) while still believing they are the only person capable of doing the
job, the only person who truly understands what has to be done could ever hope to
direct at the rabid, unthinking rabble:
“You common cry of curs! whose breath I hate
As reek o' the rotten fens, whose loves I prize
As the dead carcasses of unburied men
That do corrupt my air – I banish.”
When people like Bill Gates, Steve Jobs, former Google CEO Eric Schmidt,
Facebook founder Mark Zuckerberg and others who have grown rich on the internet
speak of "The Wisdom Of Crowds" they know there is no such thing. (Dirty Little
Secret About The Wisdom Of Crowds) The internet crowd they refer to are a
Shakespearean rabble rather than a carefully selected cross section of society. And the
mob has no wisdom.
It's true that the individuals who make up the rabble all have their individual intellects
but the interesting thing about such crowds is the more people are involved the less
intelligent the beast becomes. It's a case of the whole being less than the sum of the
parts. Successful internet ventures rely on this and of course on the knowledge that
rabble are inflamed by a few powerful voices. Once a movement starts to gather
momentum a lot of people will want to be part of it and just go along with what the
rest are doing. All the manipulators of the mob need to do is make sure they, through
their advertising campaigns, are orchestrating the powerful voices that lead the
crowd. Mass hysteria follows close behind.
It really is a case not so much of The Wisdom Of The Crowd as The Emperor's New
Clothes. In the children's story everyone can see The Emperor is naked but because
they have been told the new clothes are magic any only wise people can see them
nobody is wiling to put up their hand and say, "There are no new clothes". While
everybody else is praising the clothes each individual is afraid to risk looking foolish.
Hans Christian Andersen taught us a valuable lesson there. Modern public relations
techniques it seems have persuaded us to forget it.
An often cited example of the wisdom of the crowd producing a better result than
could be achieved by a small group of skilled and experienced people is Wikipedia.
But the idea that Wikipedia is generated by "the crowd" is just not true. For one thing,
Wikipedia isn't written and edited by the "crowd" at all. In fact, 1% of Wikipedia
users are responsible for half of the site's edits. Even Wikipedia's founder, Jimmy
Wales, has been quoted as saying that the site is really written by a community, "a
dedicated group of a few hundred volunteers."
The same happened with the IBM PC when better and cheaper machines with better
operating systems were available, it happened with Google when more discriminating
search engines were available but the web chatterati were impressed by the fact that
Google would find them a million results though nobody was ever likely to look
further than the top 50, it happened with Apple gadgets although Steve Jobs only
talent, if it could be called that, was for the syllogistic rebranding of pre - existing
products.<P>
And in other areas it happened with the climate change scare, with both Tony Blair's
and Barak Obama's election campaigns that carried them to power. Both relied on
spin and slick presentation to mask a lack of policies with hyperbolic advertising.
To refer to another fiction set in the Roman era, Monty Python's Life of Brian, a lot of
people need Brian to remind them "You are all individuals." Think for yourselves,
don't be part of the crowd. (Warning, nudity in the linked clip)
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