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Shane DrakeMusic Video Director
Shane C. Drake is a music video director from Redding California, he has directed over 50 music videos and has a huge list of clients from mjor bands such as Paramore to Hip Hop artists such as Flo Rida.
Shane worked as an editor and cinematographer in his early career and worked with a large range of bands, now he works primarily as a director on music videos and has worked on a fe w films. He owns his own production company named Red Van Pictures of which is a very popular Production company based in Los Angleles, where Shane works within a team to produce new music videos.
Before his career in ddirecting and cinematography, Shane pursued a career in acting, where he moved to New York, he landed a few roles in feature films and these oppourtuniies led him to broaden his horizons and introducted him to the cinematic world. He then started to create his own short films using a low grade VHS camcorder. This opened him up to making contacts back in LA where he got into a different track in the entertainment business.
Shane Drake has had huge success with his music videos and has been nominated and won a range of awards for his music videos:
MTV Video Music Award for Video of the Year for Panic at the Disco's "I Write Sins Not Tragedies in 2006.
In 2007 Drake was nominated for the MTV Monster Single of the Year for his video for Timbaland's "The Way I Are". He also won the video of the year (MTVU awards) for Say Anythings Wow I Can Get Sexual Too.
In 2008, he has been nominated for MTV Video Music Award for Best Direction and MTV Video Music Award for Best Pop Video with Panic at the Disco's "Nine in the Afternoon" and MTV Video Music Award for Best Rock Video with Paramore's "Crushcrushcrush" and also Fall Out Boy's cover of "Beat It".
In 2009 Drake was nominated for the MTV Video Music Award for Best Rock Video for his video for Paramore's "Decode" from Twilight.
Music Videos2004Fall Out Boy - "Saturday" Hawthorne Heights - "Ohio Is For Lovers" mewithoutYou - "January 1979" Silverstein - "Smashed Into Pieces" 2005Paramore - "Pressure" My American Heart - "The Process" Blindside - "Fell In Love With The Game" Trivium - "A Gunshot to the Head of Trepidation" Still Remains - "The Worst Is Yet To Come" The Audition - "You've Made Us Conscious" June - "Patrick" Between The Buried And Me- "Alaska" 2006Showbread - "Oh! Emetophobia!" Mewithoutyou - "Nice And Blue (Part 2)" Gia Farrell - "Hit Me Up" Trick Daddy feat. Chamillionaire - "Bet That" Head Automatica - "Lying Through Your Teeth" Less Than Jake -"The Rest Of My Life" Gym Class Heroes - "The Queen And I" Paramore - "Emergency" An Angle - "Green Water" Moneen - "If Tragedy's Appealing, Then Disaster's An Addiction" Needtobreathe - "You Are Here" Panic! at the Disco - "But It's Better If You Do" Panic! at the Disco - "I Write Sins Not Tragedies" Jonezetta - "Get Ready (Hot Machete)"
2007The Red Jumpsuit Apparatus - "False Pretense" Paramore - "Misery Business" The Almost - "Southern Weather" The Rocket Summer - "So Much Love" Say Anything - "Wow, I Can Get Sexual Too" The Almost - "Say This Sooner" The Higher - "Insurance?" The Cheetah Girls "So This Is Love" New Years Day - "I Was Right" Timbaland ft. D.O.E and Keri Hilson - "The Way I Are" Angels & Airwaves - "Everything's Magic" The Red Jumpsuit Apparatus - "Your Guardian Angel" Paramore - "crushcrushcrush" Plain White T's - "Our Time Now" Paul Van Dyk - "Let Go" 2008Panic at the Disco - "Nine in the Afternoon" Forever the Sickest Kids - "Whoa Oh! (Me vs. Everyone)" Fall Out Boy featuring John Mayer - "Beat It" Flo Rida ft. Will.I.Am - "In The Ayer" Shwayze - "Corona & Lime" Plain White T's starring Tiffany Dupont - "Natural Disaster" Paramore - "Decode" 2009Madina Lake - "Never Take Us Alive" Flo Rida ft Wynter Gordon - "Sugar"
As a music video, The Way I Are is one of my favourite videos, due to the conventional element and the strong use of lighting and the theme of the video. Lighting- Shane Drake uses lighting as a subject within the video to cut to the beat, with a pulsing light to emphasise the song and musicality- he uses it to overlay shots, adding dynamics.Camera movement/shots- Fast paced cuts, they are quite jumpy and edgy. Mise en Scene- The location of the video is set underground in a tunnel/location with bars (reminiscent of a prison; presenting the idea of a grimy setting and representing the song The way I Are.Voyeurism- The representation of women within this music video is showing them in a sexual nature, however Keri Hilson is not being exploited; she is dressed in a smart, but slightly revealing, in contrast to the men who are all dressed in suits (conservative). This presents the idea of women being around to be looked at; supported by close up shots. Music & Visuals- The video cuts between a narrative and shots of the artists lip syncing- this is quite a conventional aspect of music videos.Colours- The colours are all very dark with blues to represent the underground music scene and present a dark mood/atmosphere to the video.
Visual StylesThe visual style of Shane Drake is very driven by the artist of which he is shooting for, he loves to come up with a concept behind the video, however if it doesnt suit the artist and reveal a certain truth, he states it will fall flat. He looks at what the band or artist means and how they want to be perceived and goes with that In some cases he focuses on a rocking performance and in other cases in focuses on refinement, sometimes he likes to create a theatrical set or in other cases he simply focuses on character and personality.Shane uses contrasts to create an interesting music video, he uses oppositions to create interest and dynamics. With every emotion, including sadness, I find that it is essential to show them in contrast to their opposite counterpart. Without conveying darkness, light conveys little impact, without portraying depravity, hope loses its value. So, in short, I convey most emotions by juxtaposing them next to their opposite.
ProcessShane describes himself as a control freak and he says that he is a slave to my dysfunction He states that he has OCD and is a strong person when it comes to authority in the process of directing. He has found it a challenge in his life and aims to work with passion, humility and excellence. He has a casting director called Dustin Blackburn, who he works with in most of his projects. He brings a range of resources and talent to the whole process and has a good relationship with Shane, understanding his requirements and needs for casting. He looks ultimately at characterisation and personality, taking this all into consideration on set; this is a serious focus. Secondly the whole look for the roles are considered, making sure it is appropriate for the context of the video, and thirdly he looks for people who can take direction and communicate with him. Everyone on set has to be open to suggestions and be able to work together on set otherwise it will not work with his process.
Narrative ElementsIn his work, I can see quite strong narrative elements, I think that he does use a storyline to communicate his ideas and this works very well in the way that he chooses to tell it. The way he uses narrative does not always work parallel to the lyrics, and I think this is effective as it gives you a new way of reading into them, although he does use them to create his very own story.
Editing StyleShane Drakes editing style is very strong, however he works with what he can from each video, adjusting himself to the narrative and band. The editing of his videos usually carries a similar style in respect of his use of fast paced cuts, however he uses a variety of techniques throughout his videos, with panning, tracking and a variety of motion shots. I love his aesthetic within his work as it is very strong and adaptable to the styles/genres of bands of which he works with.