shannon higherme 2016.pptx
TRANSCRIPT
We help maximize your entire hiring funnel
Our advertising helps get you more interested applicantsMobile-friendly applications increase completion ratesAssessments and videos
screen for the right peopleInterview
scheduling reduces
no-showsMore Great
People!
Software: Improve Your Hiring
• Mobile-friendly online job applications• Online company careers page• Unlimited user accounts• Applicant Tracking System• Customized application & assessment• Video Cover Letter• Text-to-Apply Feature• SMS-Based Interview Scheduling
• Premium Features: Paperless Onboarding & WOTC Tax Credit Screening
Recruitment: Find Great Candidates
• Deploy advertising to 50+ different job boards, including Craigslist & Indeed
• We’ll optimize candidate flow by creating beautiful, branded job postings for you
• We’ll take care of all the labor of making and refreshing these posts• Modify budgets every month, by location & position• Cost: 15% of Deployed Spending
• Premium Features: Reach out directly to candidates with Talent Pool
• Our ads get a better response than typical advertising:
Advertising Optimization
HigherMe Craigslist Ad Typical Craigslist Ad
• We have automatic integrations set up with Craigslist, Indeed, SimplyHired, JuJu, Glassdoor, and ZipRecruiter
• Several dozen other websites “scrape” these sites, so you’ll end up appearing on 50+ different job boards
• We can set up custom integrations with other sites (we’ve done Snagajob and Monster in the past) for no additional cost. These can be done immediately.
Advertising Integrations
• We charge 15% of deployed advertising
• We typically see a lift of 20-30% compared to the ways they advertised previously
• You set an advertising budget, typically on a monthly basis, and then we deploy that for you on the sites you choose, or the sites we choose from for you if you prefer
• We help maximize “regional advertising”, so that two locations aren’t both spending money on separate ads
Advertising through HigherMe
• We give you very granular control on where that advertising is spent and emphasized, right in the dashboard:
Advertising through HigherMe
• Paid campaigns on social media are the best way to drive results
• We would treat this as part of your advertising budget (15% deployment fee)
• One of the best uses for social media is retargeting
• We would track any visitors to your careers website, so that we could advertise directly to them on Facebook
• Another great use case is poaching
• If you can identify competitors that you’d like to poach employees from, we can advertise directly to these people
Social Media Advertising
• 50,000+ candidate profiles and counting!
• Haven’t necessarily applied to work for you
• But, they have worked in retail and are looking for work
• Expect that about 1 in 5 will be interested in talking to you
Talent Pool
• We’ll send an automated email to every applicant that starts, but doesn’t finish
• If they’ve provided us with a phone number, we’ll automatically send them a text message 48 hours later: “XYZ Co is still hiring and would love to talk to you”
• Many ATS systems are lazy about how they do this (“go to the XYZ website to continue your application”)
• We are “1-touch” – as simple as possible for the applicant (“Click here to continue your application”)
Candidate Application Nurturing
• Help display an applicant’s personality
• Totally optional!
• Good for predicting commitment to the job (extra effort during the application)
• Save time on phone screens
• Super simple to do from a mobile device (no app to download. Get a text message → camera opens up)
Video Cover Letters
• Mobile-Friendly = optimized for mobile• The website does different things when opened on a mobile device
• Incredibly important for today’s applicants• Applicants expect to be able to apply from their phone. 50%+ of
our traffic is mobile.• Equally important for today’s managers
• If managers aren’t using this software, it’s a waste of your money• Dramatically increases application rates• Dramatically increases usage rates by managers
Mobile-Friendly
• Huge time waster for managers
• Email + phone calls are not the way to communicate anymore
• We automate the entire process (scheduling / confirmation) with text-messaging
• Increases # of interviews (no one slips through the cracks)
• Reduces no-shows (confirmation text reminder)
• Saves many hours of wasted time
Automatic Interview Scheduling
• Perfect way to manage walk-in applicants
• Good applicants don’t always have time to print off a resume or fill out a paper form
• Make it as easy as possible to indicate an interest in your positions
• Stay top of mind – we automatically text the applicant back two days later if they don’t finish their application
Text-to-Apply
• Automatic emails to candidates based on their hiring status
• We can email them and thank them for applying if you’re not interested
• We can email them and have them start filling out paperwork via any links you can provide once they’re hired
• We could have them refer a friend after getting hired
• Anything else that would be useful?
Automatic Emails
• We assign a % score to every candidate based on how well they fit with what you’re looking for
• That score can incorporate custom criteria, and it can be set up separately for each location & each job, or held constant across the organization
• Examples: personality, distance, availability, desired hours, desired salary, education, experience, etc.
Customizable Pre-Screening Criteria
Metrics & Success Factors
• Clients choose HigherMe because we optimize every step of the hiring process:
• ADVERTISING: Our clients typically see an increase of 30% in the amount of qualified applicants that they receive from external advertising (while also eliminating the labor required to do that advertising)
• COMPLETION RATES: Our typical completion rate for our mobile-friendly application is 70% - approximately double what our clients tell us they see from our competitors. Simple + mobile-friendly + applicant nurturing = more completed applications
Metrics & Success Factors
• Clients choose HigherMe because we optimize every step of the hiring process:
• INTERVIEWS: Using our interview scheduling system, our clients typically see an increase of 25% in the amount of interviews being booked (since no one is slipping through the cracks), and a 30% decrease in the amount of no-shows (because of our automatic confirmation step) – they also save hours of time scheduling
• TURNOVER REDUCTION: Our assessment & video screening helps drive more data-driven hiring decision, reducing staff turnover for our clients by 30%+
How much to spend on advertising?
• Highly dependent on geography & role
• Typical cost-per-applicant ranges between $2-$10
• We will help you optimize this depending on which channels prove most effective
• We recommend thinking about “The Rule of 4” – for every hire, you need 4+ interviews booked. For every interview, you need 4+ applications received
• Therefore, we recommend budgeting for about 15 applications per 1 role that you need to fill
