shaping our future: a new proposal for global collaboration iab global summit 2012 david doty new...
TRANSCRIPT
Shaping Our Future:
A New Proposal for Global
CollaborationIAB Global Summit 2012
David DotyNew York City
October 3, 2012
2
IAB Is Already Global: 36 National IABs + Two
RegionalsNorth America
● Canada ● Caribbean ● Mexico
South America ● Argentina ● Brazil ● Chile ● Colombia ● Peru ● Uruguay
Southeast Asia + Pacific● Australia ● New Zealand● Singapore● Vietnam
Regional● IAB Europe
Europe• Austria
• Belgium
• Bulgaria
• Croatia
• Denmark
• Finland
• France
• Germany
• Greece
• Hungary
• Ireland
• Italy
• Netherlands
• Norway
• Poland
• Romania
• Russia
• Serbia
• Slovakia
• Spain
• Sweden
• Switzerland
• Turkey
• UK
3
Most National IABs Have Small Budgets…
IAB Australi
a
IAB New Ze
aland
IAB Singa
pore
IAB Austria
IAB Belgium
IAB Bulgaria
IAB Croati
a
IAB Denmark
IAB Euro
pe
IAB Finlan
d
IAB Fran
ce
IAB Greece
IAB Hungary
IAB Irelan
d
IAB Italy
IAB Netherl
ands
IAB Norway
IAB Russia
IAB Serb
ia
IAB Slova
kia
IAB Swed
en
IAB Turke
y
IAB UK
IAB Canad
a
IAB Mex
ico
IAB Argentina
IAB Brazil
IAB Caribbea
n
IAB Chile
IAB Colombia
IAB Peru
IAB Urugu
ay -
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
US D
olla
rs
4
…And Limited Staffs
IAB Australi
a
IAB New Ze
aland
IAB Singa
pore
IAB Austria
IAB Croati
a
IAB Hungary
IAB Serb
ia
IAB Swed
en
IAB Bulgaria
IAB Finlan
d
IAB Irelan
d
IAB Slova
kia
IAB Greece
IAB Russia
IAB Turke
y
IAB Fran
ce
IAB Italy
IAB Netherl
ands
IAB Belgium
IAB Norway
IAB Denmark
IAB Euro
pe
IAB UK
IAB Canad
a
IAB Caribbea
n
IAB Mex
ico
IAB Argentina
IAB Brazil
IAB Chile
IAB Colombia
IAB Peru
IAB Urugu
ay0
5
10
15
20
25
30
32
0 0 01
0 01 1 1 1
2 2 23 3 3
4 45
13
28
3
0
12
2
4
12
10
5
2012 IAB Budget: $16mm Staff: 44
• Senior Leadership: 3 FTEs• Events: 8 FTEs• Member Services: 8 FTEs• Advertising Technology: 4 FTEs• Mobile Marketing Center of Excellence:
4 FTEs• Public Policy: 3 FTEs• Marketing & Social Media: 4 FTEs• Research, Analytics & Measurement: 2
FTEs• Training & Development: 2 FTEs• Finance & Administration: 4 FTEs • Brand Initiatives: 1 FTE• International: 1 FTE
6
Our Proposal: A New Collaboration With Our International Partners
• Create a new membership category – “International Members” – and open it to the largest and most influential member companies of national IABs, at no additional charge beyond what members already pay in national dues
• Participate in our 19 Committees and Councils
• Help establish global technical standards and operating best practices
• Bring IAB Sales Certification training and accreditation to your markets
• Partner on market-making research and thought-leadership publishing
• Market your successes through a new, curated IAB Global Website and App
• Assert leadership through an enlarged IAB International Steering Committee
• Build your events businesses with programming and support from the IAB Events team
7
Let’s Get It Done
Your
Ideas
Welcome!
