shapovalov konstantin

«Development of the technology of plant raw materials complex processing and creation of functional

foodstuffs on its basis»

BELGOROD UNIVERSITY OF COOPERATION, ECONOMY AND RIGHT

Konstantin Shapovalograduate student of chair of merchandizing of foodstuff of BUKEP

Startup Village

STARTUP CONFERENCE

INNOVATIVE FUNCTIONAL FOODSTUFFS

«Development of the technology of plant raw materials complex processing and creation of functional foodstuffs on its basis»

PROBLEMS OF CONSUMERS AND PRODUCERS

At present all layers of the population experience the deficit in vitamins and mineral substances, which exhausts the adaptive capabilities of an organism, leads to a wide

spectrum of alimentary dependent diseases.

They produce a wide assortment of soft drinks, juices but in the Russian market natural products with functional properties can be rarely found.

The existing technologies of plant raw materials processing are efficient enough but they do not allow to achieve the maximum output of juice and extractive substances from raw

materials, thus making its use irrational.

2010

2011

2.92 2.93 2.94 2.95 2.96 2.97 2.98 2.99 3 3.01 3.02

2.957

3.011

Volume of juices production in RF

Bln. litres

Year

2007

2011

0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8

1.3

1.6

Volume of functional beverages produc-tion in RF

Bln. litres

Year

?



PRODUCT / TECHNOLOGY

PRODUCT – new samples of enriched juices, enlargement of the assortment of

functional products

Biologically active substances are maximally retained after raw materials processing.

We obtain social component of the country’s development through improving population’s health thanks to the growth of consumption of wholesome products.

Technology user Can be used by foodstuff industry companies

Product userPopulation of the Russian Federation

PRODUCT – wasteless or low waste technology of local plant raw materials

processing

Commercialization objects



PRODUCT/ TECHNOLOGYPlant raw materials complex processing scheme

Preservation by freezingRaw materials Preservation by drying

Raw materials crushing

Pressing

Extraction with water

Directly expressed juice

Fermentative treatment of pomace

Extraction with water

Water extract Pomace

Drying and crushing

ConfectionariesSoft beverages Juice products

Concentration to the dry matter content 55%

Treatment with ferment preparation



- Natural raw materials;- Maximum juice output;- Wholesome and tasty product;- Accessible product;- Middle price segment

- Foodstuff industry companies;

- children (over 7), teenagers, young and senior people

- Main types of activities (raw materials, technology, distribution logistics, marketing etc.);

- Auxiliary types of activities (research etc.)

- Exceptional rights (patent, technological manual, recipe);

- Resource approach;- Organizational approach

Innovation

Consumer value

Market segment

Value chainProfit creation model

Value creation network

Competitive strategy

- Interest from the use of the complex technology for processing plant raw materials;

- Interest from the use of the developed recipes;

- Interest from the use of patent

- Value chain of- raw materials supplier;- producer;- distribution channel;- buyer

BUSINESS MODEL



Annually the market of functional juice products grows on average by 10-15%.

MARKET / COMPETITIVE ADVANTAGES

45.4%

25.7%

6.7%

4.0%4.8%

13.4%

PepsikoCoca-ColaGardens of the Don regionInteragrosistemSanfrutOthers

Market of juice production



Leading producers Advantages Disadvantages

Plc «Lebedyansky» Full sclae brand line in all price segments Juices are enriched with artificial vitamins

«Wimm-Bill-Dann» natural 100% juices, nectars, innovative enriched beverages, juice containing beverages. Developed distribution system in the regions

Enriched beverage.The bigger part of juices are enriched with artificial vitamins

Jsc «Multon» Use of international experience for brands promotion

The bigger part of juices are enriched with artificial vitamins

Plc «Nidan Sok» Juices contain vitamins and mineral substances necessary for growing child organism and force maintenance in grownups

The bigger part of juices are enriched with artificial vitaminsAggressive marketing policy

Plc «Konprok» Use of local natural raw materials Outdated technologies and production equipment




Competitive advantages:

- The developed technology allows to obtain maximum output of juice;

- Use of natural raw materials;

- The product is rich in natural vitamins, mineral substances etc.;

- Middle price segment with high product value.


Obtained exceptional rights:- Patent for the method of plant extracts obtainment- Technological guidelines for the method of plant raw materials

processing.



MAIN TEAM

● Shapovalov K.Project author and responsible executive,Post-graduate student of the Chair of foodstuffs expertise of the Belgorod University of Cooperation, Economics and Law, the author of the project winner of the All-Russia competition in the program “Smart guy” , International education forum «Nezhegol-2012», presentation session in the sphere of innovative activities for youth «Start up - search»

● Pekhtereva N.Project leader, Candidate of Science, head of the Chair of foodstuffs expertise of the Belgorod University of Cooperation, Economics and Law, the leader of a number of projects winners of the All-Russia competition in the program “Smart guy” , International education forum «Nezhegol-2012», presentation session in the sphere of innovative activities for youth «Start up - search»

● Amelchenko V.executive, scientific degree applicant, ChairChair of foodstuffs expertise of the Belgorod University of Cooperation, Economics and Law, the author of the project winner of the All-Russia competition in the program “Smart guy” , participant in the forum “Seliger”



Project started in 2012Current project status

development of the technology for complex processing of plant raw materials and recipes of functional beverages

Budget of the main project mile stones

№ Name Sum Rbl.*

1 Purchase of the main assets 75, 5002 Research development 70, 0003 Design and survey work 110, 0004 Other costs 94, 500

TOTAL 350, 000* approximately

CAPITAL INVESTMENTS NEEDS

We need:- investments- partner- buyer

Strategy of exit and investment repayment:- Profit protection strategy for the exit from advantageous positions;- Losses limitation strategy for the exit from disadvantageous positions;- Strategy for unexpected events.



Typical risks Inability to finish the project on time – wrongly selected volume of financing – weak team

№ Risk Expected consequences of risk occurrence

Measures to prevent risk occurrence

Actions in case of risk occurrence

1. The developed juice products do not correspond to the requirements of functional foodstuffs

Transfer of juice products from functional category to general category

Control over the quality of raw materials and semi-finished products at the development stage

Recipe correction to meet the requirements of functional foodstuffs

2. Low organoleptic indicators

synergism, low taste threshold

Determining taste threshold

Correction of components dozing

3. Seasonal character of plant raw materials

Lack of local raw materials for production capacities

Procurement and storage of raw materials

Procurement from individual households

4. Changes in the requirements to regulating documentation

Loss of profit Situation monitoring in the Oblast and Russian Federation

Production reorientation in accordance with the existing legislature of the Russian Federation

Technological project risks

RISK FACTORS

Startup Village

STARTUP CONFERENCE

Thanks for attention

shapovalov konstantin

Education