TARGET AUDIENCE

Evaluation question 4

AGE

Our film is aimed at around 14 years old to 26 Our film is aimed at around 14 years old to 26 years oldyears old

This is a broad target audience and is a good This is a broad target audience and is a good audience to target because the consumption audience to target because the consumption habits of of the age bracket indicate that they go habits of of the age bracket indicate that they go to the cinema often which means it will be to the cinema often which means it will be profitable to aim for these ages as you will be profitable to aim for these ages as you will be able to have a successful cinema campaign.able to have a successful cinema campaign.

GENDER

Being that this is about gangs and crime within the street Being that this is about gangs and crime within the street culture the core audience would be males. So the primary culture the core audience would be males. So the primary target audience would be males within our age bracket as target audience would be males within our age bracket as I think they will be the majority of viewersI think they will be the majority of viewers

The secondary audience will be females, a lot of females The secondary audience will be females, a lot of females are interested in urban and street cultures so they will be are interested in urban and street cultures so they will be a part of our audience and then further to that, the key a part of our audience and then further to that, the key role of the female victim being such a prominent feature role of the female victim being such a prominent feature throughout the film will help give females a point of throughout the film will help give females a point of interest as they can empathize with this womaninterest as they can empathize with this woman

RACE / NATIONALITY

I don’t feel our film will appeal to the wider American public I don’t feel our film will appeal to the wider American public too much so this film would be intended for Britain. too much so this film would be intended for Britain.

In terms of race the audience with range from different In terms of race the audience with range from different cultures and ethnic backgrounds, there will be roles within cultures and ethnic backgrounds, there will be roles within the gangs that are people of different races so there is no the gangs that are people of different races so there is no specific race audience as all races take part in gang violence specific race audience as all races take part in gang violence and crime however the majority of the gang cast will be black and crime however the majority of the gang cast will be black so you could say that was the larger part of our ethnic target so you could say that was the larger part of our ethnic target audience.audience.

This mix between ethnic backgrounds that will be within our This mix between ethnic backgrounds that will be within our set audience adds to the fact that our film could have a fairly set audience adds to the fact that our film could have a fairly broad appeal nationallybroad appeal nationally

LIFESTYLE / MINDSET

This will appeal to the people who live within this street culture and are This will appeal to the people who live within this street culture and are part of or lost to gangs and crime. Which is a wide population of you part of or lost to gangs and crime. Which is a wide population of you people throughout Britain, it will be portrayed in a way that they can all people throughout Britain, it will be portrayed in a way that they can all relate to and therefore it will interest themrelate to and therefore it will interest them

This will also appeal to those people who are outside of the urban or This will also appeal to those people who are outside of the urban or street culture but are interested in what goes on within this lifestyle. street culture but are interested in what goes on within this lifestyle.

As we wish to portray this lifestyle in a very realistic way it will allow for As we wish to portray this lifestyle in a very realistic way it will allow for these people outside of this life style to be informed as well as these people outside of this life style to be informed as well as entertained whilst watching, they will get in insight to what goes on entertained whilst watching, they will get in insight to what goes on deep within gangs. This accurate portrayal is also what will allow the deep within gangs. This accurate portrayal is also what will allow the people in or close to this life style to identify, relate and enjoy.people in or close to this life style to identify, relate and enjoy.