share this consumer sharing trends report q4 2013
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CONSUMER SHARINGTRENDS REPORT Q4 2013
Pinterest growth rate surpassed Facebook for the year withLinkedIn coming in third. Twitter registered very moderate growth
while email experienced a significant decline.
2013 SOCIAL CHANNEL GROWTH
In Q4, Pinterest surged past email to become the #3 most popularchannel for sharing content (behind Facebook and Twitter).
This growth was driven by women.
Q4 SOCIAL GROWTH
In the West, sharing starts earlier in the day than anywhere else in the U.S. By evening, western sharing drops
below the national average.
TIME OF DAY
Men in the West share more than the national average.
SHARING BY MEN
As compared to the year prior, consumers shared and clicked more than ever in Q4 2013.
SHARES AND CLICKS
58%
-11%
57%
15%
40%
66,826
Active Midwestern sharers preferred Pinterest more than any other region.
PINTEREST USERS BY REGION
Women in the Midwest share more thanthe national average.
vs.
WOMEN SHARERS MIDWEST VS. U.S.
In Q4, the Northeast share rate (total social actions by population) topped all other regions in the U.S.
SHARE RATE BY REGION
When viewing social activity by channel,regional preferences stood out.
SHARE RATE BY CHANNEL
57.63%
56.76%
South
Midwest
West
Northeast
South
Midwest
West
Northeast
South
Midwest
West
Northeast
South
Midwest
West
Northeast
South
Midwest
West
Northeast
South
Midwest
West
Northeast
South
Midwest
West
Northeast
South
Midwest
West
Northeast
#1 #2
#3
#4
12AM
1 2 3 4 5 6 7 8 9WorkDay
10 11 12PM
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WestUSA
COPYRIGHT © 2006-2014 SHARETHIS INC. ALL RIGHTS RESERVED
Q4 2013Q4 2012
37%
The quarterly Consumer Sharing Trends Report from ShareThis analyzes consumer sharing behavior across more than 120 social channels, reaching 95 percent of the U.S. internet population on desktop and mobile devices.
vs.
45%
43%