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February 28, 2018 Shareholder Engagement and Activism: Eduardo Gallardo, Gibson Dunn Brian Lutz, Gibson Dunn Lori Zyskowski, Gibson Dunn Matthew Sherman, Joele Frank Scott Winter, Innisfree Preparing for the 2018 Proxy Season

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Page 1: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

February 28, 2018

Shareholder Engagement and Activism:

Eduardo Gallardo, Gibson Dunn Brian Lutz, Gibson DunnLori Zyskowski, Gibson DunnMatthew Sherman, Joele Frank Scott Winter, Innisfree

Preparing for the 2018 Proxy Season

Page 2: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

0

20

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100

120

2014 2015 2016 2017

Total campaigns Total activists Total target companies

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Source: Activism Update

Activist Campaigns, Investors & Target Companies*

* Includes activist campaigns involving NYSE- and NASDAQ-listed companies with market caps greater than $1bn in each calendar year.

Based on the activist campaigns studied for Gibson Dunn’s Activism Update*, activism continued to increase from 2014 to 2015 and remained at a high level in 2016, despite a difficult market backdrop. In 2017, the pace of activism picked up yet again.

Activism is the New Normal

Page 3: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

20%

20%

25%

15%

21%Nano-Cap

Micro-Cap

Small-Cap

Mid-Cap

Large-Cap

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No Company is Immune from Activism

• In 2017, activist investments were spread across all sectors, ranging from 8% in industrial goods to 21% in services. Only conglomerates (1%) and utilities (3%) (a heavily regulated sector) saw very limited numbers of activist investments.

Source: Activist Insight

• In 2017, market capitalization also had little effect on the willingness of activists to invest in a company. Though mid- and large-cap companies, such as Proctor & Gamble, made up only approximately 36% of companies invested in by activists, the partial imbalance is in part a result of there being fewer such companies, not a result of activists being unwilling to invest in larger target companies.

21%

21%

14%

14%

10%

8%

8%

Services

Financial

Basic Materials

Technology

Healthcare

Consumer goods

Industrial Goods

Utilities

Conglomerates

Activism is the New Normal

Page 4: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

Board review Maintain dialogue with shareholders and media• Periodic review of activism

preparedness plan, defense profile, long-term plan and state of activism

• Be your own activist

• Important that key shareholders are not hearing from the Company for the first time only after an activist has gone public or a takeover offer has been made

Identify and coordinate response team Monitor for signs of activism• Create small team including

management, financial advisor, lawyer, public relations specialist and proxy solicitor, when risk is substantial

• Contact with investor relations, stock activity,analyst reports, SEC filings, press commentary, investor forums, letters to limited partners

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Preparing for Shareholder Activism

Page 5: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

• There has been a significant increase in the past year by institutional investors in setting forth their views on a variety of issues relating to board composition, including director tenure, board refreshment, board evaluations, board diversity, overboarding, shareholder engagement, and environmental and social issues.

• Many governance activists use approaches that often include criticism of boards and senior management, with assertions that overlap with institutional investors’ concerns.

• These governance activists’ strategies often include submitting shareholder proposals, enlisting director nominees, engaging with institutional shareholders to build support, and litigation to access board minutes to gain insider knowledge of board relationships.

• To better prepare for shareholder activism, it is critical to develop a shareholder engagement strategy that properly addresses areas of focus by activist investors.

• Companies should be also aware of voting guidelines of proxy advisory firms, such as ISS and Glass Lewis, as they affect voting decisions of shareholders who do not develop their own voting guidelines.

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The Importance of Institutional Investors in Activism

Page 6: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

• Large index funds and other institutional shareholders have become increasingly vocal on governance and corporate strategy issues and enhanced their attention to their voting policies.

• Union and state and local government pension funds are successfully pressing a number of governance and corporate strategy issues.

Buoyed by the success of its 2015 initiative to have companies adopt proxy access, the New York City Comptroller sent letters to the boards of 151 companies in September 2017 asking them to disclose a director qualifications matrix “identifying each director’s most relevant skills, experience and attributes” as well as gender and race/ethnicity. In follow-up discussions, the Comptroller’s office has encouraged companies to pursue board refreshment.

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Growing Involvement of Institutional Investors

“[I]f we collectively are going to focus on benefitting shareholders instead of wasting time and money in proxy fights - then engagement needs to be a year round conversation about improving long-term value.” Larry Fink, Chairman and CEO, BlackRock, Inc.

Page 7: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

• Regardless of sector or market capitalization, board representation continues to be one of the primary goals of activist investors. Of the 98 campaigns surveyed in 2017 by Gibson Dunn’s semi-annual Activism Update, about 60% involved demands for changes in board composition.

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Areas of Focus

0

10

20

30

40

50

60

7061

57

40

2721

93

C A M P A I G N T Y P E S

Page 8: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

• Director tenure and refreshment: State Street may vote against directors when overall average board tenure is

excessive and/or when individual director tenure is excessive.• Board evaluation:

State Street believes board evaluations need to be enhanced to achieve “the desired result of strengthening of the board’s composition, its procedures and practices.”

• Board diversity: BlackRock expects to see at least two women directors on every board, even

though neither the SEC nor the proxy advisory firms have a requirement. • Overboarding:

BlackRock has more stringent policy than proxy advisory firms, limiting the maximum number of outside public boards on which a director may serve to 3, and in case of a director who is also a public company CEO, to 1.

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Areas of Focus and Institutional Investors’ Views

Page 9: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

• Interactions between shareholders and boards continue to increase, and many companies are proactively reaching out to large shareholders, also in light of proxy statement disclosure on shareholder engagement efforts.

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Shareholder Engagement is on the Rise

82% of respondents said their management or the board reached out to the company’s large shareholders (vs. 83% in 2016).

• Develop an engagement strategy, considering: Shareholders: knowing shareholder base and who to contact Timing: checking in with investors early and follow up after proxy statement is filed,

reserving proxy season engagement for urgent issues on voting items Agenda: agreeing on consistent message on each topic and talking points Team: including right personnel (governance, legal, compensation, ESG, etc.)

2016 2017 2016 2017

According to the 2017 Spencer Stuart Board Index survey, 55% of respondents (vs. 39% in 2016) said they were contacted formally by institutional investors and/or largest shareholders specifically regarding governance-related topics.

39% 55% 83% 82%

Page 10: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

• Boards must carefully consider process for addressing all aspects of interactions –from initial contact, consideration of proposals from activists, proxy contests, and litigation

• Directors must act at all times in best interest of all stockholders

• Cannot put own interests ahead of stockholders

• All actions are likely to be heavily scrutinized in proxy contest and/or litigation. • Minutes, emails, text messages

• Retention of experienced advisors to guide process critical

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Litigation Considerations

Page 11: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

• Increase in books and records demands

• Applicable state law matters

• Litigation brought by activists, common stockholders, and companies / Boards

• Litigation themes

• Standard of review can vary – business judgement, enhanced scrutiny

• Disclosure issues paramount

• Rigorous process, and documentation of process, important

• Even settlement negotiations must follow good process and can be subject to challenge

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Litigation Considerations

Page 12: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

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Source: FactSet

Tota

l Pro

xy F

ight

s

0

10

20

30

40

50

60

70

80

90

100

2012 2013 2014 2015 2016 2017

2736

45 40 44

21

6

15

1614 9

11

14

12

1214 22

13

22

2313 25

20

19

4

1 21

11

Pending Split Withdrawn Dissident Loses Dissident Wins Settlements

Proxy Fights and Settlements

Settlements Have Been the Most Common Outcome in Proxy Fights

Page 13: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

96% 95% 90% 88%75%

0%

20%

40%

60%

80%

100%

120%

Voting Agreement Standstill Period Min and/or Max Ownership Non-Disparagement Committeeships

Common Settlement Provisions (since 1/1/2014)

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Source: Activism Update

Based on the 80 publicly filed settlement agreements studied by Gibson Dunn’s Activism Update since the beginning of 2014, an average of 2.1 board seats per agreement have been granted and the inclusion of certain key terms (below) has become the norm.

Category Average

Board SeatsGranted

2.1

Total Board Size* 10.9

Percent of Board* 18.4%

2014-2017 Board Representation Analysis

*Following settlement agreement

Proxy Fights and Settlements

Settlements Have Been the Most Common Outcome in Proxy Fights

Page 14: Shareholder Engagement and Activism · sectors, ranging from 8% ni ni dustrai lgoods to 21% ni servci es. Onyl conglomerates (1%) and uestiilti (3%) (a heavily regulated sector) saw

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Panelists

Eduardo GallardoPartner, Gibson Dunn

Brian LutzPartner, Gibson Dunn

Lori ZyskowskiPartner, Gibson Dunn

Matthew ShermanPresident, Joele Frank

Scott WinterManaging Director, Innisfree