sharesquare instant win walkthrough
DESCRIPTION
A step by step walk through on how to create and deploy a campaign using ShareSquare's "Instant Win" functionality.TRANSCRIPT
Q: Instant Win Module, What It Do?
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A: Turns the QR code into a “digital scratch-off ticket”
Step 1: Enable Instant Win Module & Set the Dates the Promotion
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Check the box for the module labeled “Instant Win” Choose a date range for Instant Win to be active Note that unlike other modules, Instant Win will only be visible within the
campaign dates you define To immediately see your Instant Win module, be sure to include today’s date
Step 2: Choose the Order of Winners
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Decide if you want to award on a “first come, first serve” (Instant Win) basis or “spread” your winners over time (Randomize).
With “first come, first serve” the 1st users that scan on a given day or days will win all prizes until all prizes are allocated for that day or for the entire promotion, depending on how many winners you allow per day.
For example, if you have 1,000 prizes, but you have a promotion that runs ten (10) days, then you’d want to set the daily limit (next slide) to 100 winners per day.
The randomizer accomplishes several goals. One, key goal is you can spread participation over a longer period with fewer prizes to give away. The other benefit is our algorithm with dynamically adjust to ensure you’re not left with extra prizes as the contest nears its completion date.
Step 3: Define the Number of Prizes
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Define the number of unique visitors that will win your prize each day, then define the maximum number of winners over the course of the campaign’s entire date range
Currently, the frequency setting of “first X to scan will win” is only available option, randomizer coming soon
These numbers will update in real-time, showing you the remaining number of winners
Step 4: Customize Winner/Loser Messages
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Describe the prize with a thumbnail image and messaging that winners & losers will see
Additionally, you can pre-populate a suggested Facebook status update for winners only, in order to encourage syndication and earned media value
Step 5: Deploy Your Campaign!
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Save your ShareSquare and download the corresponding QR code Integrate the QR code into anywhere you’d like your audience to participate in
your Instant Win contest Make the call-to-action prominent Any existing QR codes for this ShareSquare will also now feature the Instant
Win module
A mockup of ShareSquare-enhanced packaging. Posters. People!
Lots of Placement Opportunities
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The ShareSquare QR code can enhance all promotions:Posters, flyers, stickers PackagingDigital signageMagazines/publicationsMedia kit collateralCan even appear on-stage during a presentation
A mockup of ShareSquare-enhanced packaging.
The Mobile User Experience
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Fan encounters QR code, points and scans They can use ANY barcode scanning application, like:
* ShopSavvy (16M downloads)
* Redlaser (9M downloads)
* Scanlife (5M downloads)
No need to download a new app.
The Mobile User Experience
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Fan immediately lands on the ShareSquare mobile web appUsing the familiar app-like navigation, they can click the module labeled “Win” to participate in your contestNote: the bottom banner placement can be removed in ShareSquare Enterprise
The Mobile User Experience
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Alternate Behavior for Winners & LosersIf a user is logged into Facebook, navigating to the tab labeled “Win” will automatically notify the user whether or not they’ve wonIf a user is not logged into Facebook, they will receive an interstitial informing them that they need to login to Facebook to continueFacebook authentication prevents gaming and repeat winners Email address of the user will be prepopulatedClicking “Submit your email…” is how they claim the prizeUsers can then one-click share to Facebook
Step 5: Real-time Tracking and Fulfillment
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Within the CMS, a New Tab Appears: “Winners”You can immediately contact the winners via email to fulfill their prizeEach name also links to that person’s Facebook profile