#sharethevalue fellazo philiphines mobizpro mobile app fun nel strategy
TRANSCRIPT
FELLAZO
PHILIPPINES
MEET THE FELLAZORIAN
Mr. Alan TanHead, Group Media & Creative
Mr. Kelvin ChongMarketing Director
Datin Feez LatiffManaging Director
#MobileRevolution
How Mobile Is ChangingYou?
2005
2013
How Mobile Is ChangingYou?
Revolution
Mobile has profoundly changed our daily lives, so much that it’s now
an extension of our brains.
We are born to move around.
Apps Development
Why mobile, why now?
Source: KPCB - http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-
2011
MOBILE ISGROWING FASTER THAN ANY TECHNOLOGY BEFORE.
Microcomputer
10B+1B+
100MM+
1MM+
1960 1970 1980 1990 2000 2010 2020
Mainframe
PC
Desktop
Internet
Mobile Internet
(Post-PC)
Units/ Users
10MM+
S
S
S.T
S.TTechnologicalTrend
S.T.ETechnologicalTrend
S.T.ETechnologicalTrend
EconomicalTrend
TechnologicalTrend
EconomicalTrend
S.T.E.P
TechnologicalTrend
EconomicalTrend
PoliticalTrend
S.T.E.P
TechnologicalTrend
EconomicalTrend
PoliticalTrend
S.T.E.P
Apps Development
THE PHILIPPINES
TOTAL PO PULATION
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
MOBILE SUBSC RIPTIONS
ACTIVE MOBILE SOCIAL USERS
JA N 2017
THE PHILIPPINESA SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
103.0 60.0 60.0 129.4 54.0MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
44% 58% 58% 126% 52%
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKIAGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
INTERNET USERS
ACTIVE SOCIAL MEDIA USERS
MOBILE SUBSC RIPTIONS
ACTIVE MOBILE SOCIAL USERS
JA N 2017
ANNUAL DIGITAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
+27% +25% +9% +32%SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
+13 MILLION +12 MILLION +10 MILLION +13 MILLION
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKIAGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
MOBILE PHONE (ANYTYPE)
SMART PHONE
LAPTOP OR DESKTOP COMPUTER
TABLET C O MPUTER
JA N 2017
DEVICE USAGEPERCENTAGE OF THE ADULT POPULATION* THAT CURRENTLY USES EACH KIND OF DEVICE
TELEVISION DEVICE FOR STREAMING INTERNET CONTENT TO TV
E-READER DEVICE
WEARABLE TECH DEVICE
5%
88% 61% 39% 25%
91% 12% 6%
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKIAGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
(ANY KIND)
NUMBER OF UNIQUEMOBILE USERS (ANYTYPE OF HANDSET)
MOBILE PENETRATION (UNIQUE USERS vs. TOTAL POPULATION)
NUMBER OF MOBILE CONNECTIONS
(SUBSCRIPTIONS)
MOBILE CONNECTIONS AS A PERCENTAGE OF
TOTAL POPULATION
JA N 2017
MOBILE USERS vs. MOBILE CO N N EC T I O N SCOMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS / SUBSCRIPTIONS
AVERAGE NUMBER OF CONNECTIONS PER
UNIQUE MOBILE USER
77.5 75% 129.4 126% 1.67MILLION MILLION
SOURCES: UNIQUE MOBILE USERS: EXTRAPOLATION OF DATA FROM GSMA INTELLIGENCE, EMARKETER, AND ERICSSON; MOBILE CONNECTIONS: GSMA INTELLIGENCE, Q4 2016.
THE WORLD IS SHIFTING TO MOBILE
1500mil
2000mil
In 5 Years
SHIFTING TO MOBILE DEVICES
offers exciting new ways for companies to
engage with their customers, partners and
employees. Many companies are struggling
to unlock the potential of these
opportunities.
Apps Development
Accessible anywhere, anytime
Conveniently controlling and monitoring
Instant notification
Easy to exchange data and information
of mobile devicesADVANTAGES
40% of smartphone
owners in the Philippinesspend over 5 hours a day
on their phone
WWW.
APP?
SHIFT YOUR
TO
MOBILE APP IS THE NEW ERA
Accessed through browsing
Static, navigational user interface
Somewhat limited features
Easy access with 1 tap
Interactive user interface
Can make use of phone features
such as location services, camera
call, etc.
BRAND CONVERSION STRATEGY
Your Business Apps Solutions
is a truly lexible, customizable,
end-to-end multimedia platform, with class-
leading implementation and change
management services.
WHY MOBIZ PRO?
BUSINESS AT YOUR FINGER TIPS
Enhance customer bondingThe most valuable asset to any successful business are
their current customers.
Establish company reputationReputation is an important component of an organization’s value.
Expand your business via mobile marketMobile marketing is the perfect tool to keep new potential clients
updated about your business.
BUSINESS AT YOUR FINGER
TIPS
Brand ExperienceApps allow you to have a feature-rich and visually
engaging environment to project the brand with
performance that is quick and reliable.
Direct CommunicationAn app allows for 1-to-1 contact with a user. Options that include
sign- in, tailored content and personalization feel more directly
tailored to an individual user, whereas mobile web often feels
tailored to an entire audience.
EfficiencyUsers rely upon apps to complete tasks, like checking light times,
reading the latest news, and checking account balances. While
mobile websites are great for general discovery and exploration,
apps help users get things done
LoyaltyAn app requires a level of commitment to a brand from the
start user must make a decision to install an app,
therefore generating an engaged audience. Repeat usage
further builds on user
Full device functionalityWith apps, brands can leverage the full potential of a mobile
device. By exploiting device capabilities, brands can utilize the
mobile Camera, GPS and push notifications to create a
consistent and all-encompassing experience.
FUTUREOF MOBILEBUSINESS APP
Http://www.mobizpro.com
The average app user has 36 apps installed
on his or her smartphone.
Base: Total respondents (n=8,470)Google/Ipsos Survey Q1. Approximately how many apps do you currently have installed on yoursmartphone?
THINK OF YOUR APP AS FUNNEL CONVERSION STRATEGY
There’s a common misconception in
larger organizations that having a
mobile app is merely an additional
“asset.” It’s a nice-to-have
promotional tool. It’s another Spark
Conversation to stand on to share
your marketing message.
Your mobile app has the potential to
be a whole new channel. It can be a
vehicle for higher Retention,
engagement, improved customer
relationships and increased brand
awareness conversion,
Leave this one-dimensional
view behind. Your app is so
much more than just a
marketing medium.
CENTRAL APP VALUE-BASE APPROCH
+ Lead Generation & Nurturing
VALUE QUALIFIED LEAD
VALUE APP FUNNEL
STRATEGY
+ Awareness / Get Found
+ Retention / Loyalty program
+ App Engagement / Push Notification
+ Conversion Optimization
+ Relationship and Value TRUST marketing
APP ENGAGEMENT
AWARENESS / GET FOUNDVALUE-BASED APPROACH
INTEREST / RETENTION
CONVERSION
RELATIONSHIP
TOFU
MOFU
BOFU
TRUST&
Apps Development
We Bridge the Gap Between Marketing & APP Value-Based Approach
Mobizpro extends Marketing
Automation with APP Approach to
more effectively empower distributed
sales teams and local marketers
We enable these groups to quickly and
easily create, customize and distribute
timely, relevant, End-To-End Impact
channel campaigns while maintaining
brand and Conversion solutions.
@Mobizpro
Key touch point between
your Brand and yourCustomers
"The Value Binding Power of Media & Knowledge for Idea Accessible, Understandable, Knowledgeable and Valuable."
-Wall Dariz, CEO & Founder Valuepedia
WHO USES MOBIZ PRO?Retailers
Realtors Restaurants
Bar/Night Clubs
Sports/Fitness
Centers
Consultant & Services
Training Centers
Hotels/Resorts Auto
Dealerships Beauty
Boutique/Spas
Dentists Hair Salons
Energy and oil
Leaders/Networker
Media & News
Agency / Government
Any Small Business!
Apps DevelopmentMOBIZ PROTHE NEXT MEDIA POWERHOUSE
"The fact of the matter is that mobiledevices are going to be the majority of the way that people getinformation."
-Eric Schmidt, Executive Chairman, Google, March2009
Business AppsConnect with customers on the go and grow your business with a custom mobile app. Boost sales by integrating e-commerce, coupons, inquiry forms, your product catalog, and loads more.
Restaurant AppsSatisfy your diners anytime, anywhere with a mouthwatering app that's made to order! Grow your customer base and boost orders with mobile ordering, menus, table reservations, coupons, reviews, and more.
Education AppsKeep parents, teachers, and students in the know – even when school's out! Stay in touch with real-time updates, provide course catalogs and syllabi, and get students on track with grade and attendance reports, right within the app!
Apps in Action
Celebrities / Music AppsKeep on-the-go fans tuned in to your latest hits and upcoming tours with a rock in' mobile app. Promote your music with built-in features like Events, Photos, Videos, Playlists, and more.
Event AppsPromote your event and keep attendees informed during and after the big day with a custom mobile app. Provide in-app registration, speaker information, sponsor links, agendas, and a LiveAlbum to ensure all the best moments are captured!
Mentor / Leaders Apps Increase your Friendship by making your App as fun to read as your content! With a motivation tips, followers can access your content wherever they may be and keep up with all your latest posts.
Apps in Action
MOBIZ
APPS
IN ACTIONApps play an essential role in
transforming the way employees work.
Discover how business of all sizes are
using apps every day,
Thousands of apps are being
created daily, what are you
waiting for?
WHEN YOU WANT TOMONETIZE
YOUR APP
Apps are an essential part of the mobile experience
build yourself? Employ App developer?
…now what?
Mobizpro APP withCASHBACK & FLLZ NYSE
21 MOBIZ FEATURES
Loyalty Stamping
Hyperlink
E-Voucher
QR Scanner
PushNotification
APPS LOYALTY PROGRAM
MEET YOURHOST
@WallDariz
A s i a n S o c i a l M e d i a S t r a t e g i e s &
C o n v e r s i o n S p e c i a l i s t
# S h a r e T h e Va l u ewww.mobizpro.com
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