sharing economy in korea and kozaza by jo sanku for share summit 2017 tokyo
TRANSCRIPT
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Sharing Economy in Korea & KOZAZA
@josanku
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xParty
Energy
Hope
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Economy of/for/by the People
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6 Years of Sharing Economy
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“The Sharing City Seoul”Project As Social Innovation Measures
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http://english.seoul.go.kr/policy-information/key-policies/city-initiatives/1-sharing-city/
Gain more benefits with fewer or less
resources
Create new jobs
Recover the sense of community
Resolve environmental problems
Sept. 2012
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How Seoul Became One Of The World's Sharing Capitals 5/25/2014
1st Special Mention – Seoul “Sharing City Project” 2014
https://www.forbes.com/sites/federicoguerrini/2014/05/25/how-seoul-became-one-of-the-worlds-sharing-capitalshttp://hyderabad2014.metropolis.org/1st-special-mention-seoul-sharing-city-project
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home
riding
travel
skillthings
space
car
Shar ing Economy K o r e a
2017
p2p lending
office
bitcoin blockchain
city
crowdfunding
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SPACE
CAR
$73M
$16M
$15M($81M M&A)
$20M$11M
150: BoK 80: Seoul < $300 M
MONEY
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Technology
Policy
Strategy Regulation System
People
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Sharing Economy In Korea
Good
Not GoodMoney
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Challenges
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Urban Homestay for Foreign Tourists in 2012 (Airbnb Law*). No Change Ever
Home
Riding Car
Carpool
Car Rental
Regulation
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Positive Regulation
Fundamental Challenge
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Negative RegulationOpen System
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Global Top 100 Startups
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57 Illegal
or Limited
43 Legal
http://kstartupforum.org/
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Incumbency vs. Growth
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Ride Sharing and Home Sharing
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Global Players Take All A&U Paradox
Sharing Economy
Money Centralized Global
Capitalism
People Distributed Local
Company Business
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Reality
Hope
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18http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/
magic!
Economy Environment Community Lifestyle Social Innovation
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2018
Challenges
2020
Quantum Jump
Sharing Economy
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Government of Sharing Economy
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The Government of the People The Age of the People
Shift the center of the economy from the government and companies to the people: individuals and households
Sharing Economy as One of the Growth Engines
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Power to the People
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Policy for the people Policy by the people
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TrustIllegal
Legal
Open System: Negative Regulation
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Sandbox and Regulation Freezone
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Innovation Growth by the People Empowered
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Stay Home in Korea
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Have a good night’s sleep“
Korea Home Sharing Platform
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TRUST COMMUNITY
Sharing, TravelTech, Global
Home Sharing Platform of Korea
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Achievement for Six Years
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Partnership
Platform & Service
Positioning Home Listings
Global Home Sharing Platform
Experience & Expert
Anchor Service
Hanokstay 1,000 In Collaboration with NAVER
7,000 Rooms, 3,000 Hosts Hanok, Homestay, Guesthouse, Pension
Six Year of Home Sharing in Korea
A Local Leader Airbnb of Korea
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The Best in Korea
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Focus Fee Free Quality Smart Home Sharing
Speed
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Hanokstay: Traditional House
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X
https://www.kozaza.com/ko/hanokmap
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Eric Schmidt Loves Hanok
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Google Cultural Institute X KOZAZA
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Preserving Korea's Cultural Heritage
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Amy Cortese
A look at online services that are uncovering local culture for tourists and giving historic dwellings new life.
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Airstay and Seoulstay
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Enjoy Seoul LocallyStay in Village Meet People Experience Culture
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Fee Free for Premium Hosts and Guests
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KOZAZA
FEE FREE
Home Sharing
Fee Free Home Sharing
Same Room Better Price
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12%
+
Same Room
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We Are Community
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Friends
0%
$
Advertising
People12% Fee
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%
%
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IoT Smart Home Sharing
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Smart Home Sharing Platform
Smart Lock
Smart Not System
Guest
Internet
Home Network ( Z Waive Plust)
Seonsor
Smart Station
Hosts
Control/Notice
Verify the Reservation
Control
1
2
3Open/Close
Guest Pass /Pin Number
4Keyless Checkin Room Monitoring Sensors Payless Payment, Coupon, Pass
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Outbound Market: Japan First
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Korean Travellers
Marketing in Korea
Market
5.6 Million Korean Visitors to Japan
Selected Hosts o Safe and Quality Guaranteed o Popular to Korea Travelers o Homestay, Ryokan, Guesthouse
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USA
China
Japan
Collaboration Network
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Hankstay
Homestay
GuesthouseRural Homestay
Templestay
Pension
TRUST
Trust Network of 30,000 Hosts Existing
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TRUSTKorea Walking Traits
Local Economy
Boost Tourism
Job Creation
EnvironmentSharing Economy
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40,000 Jobs with 40,000 Rooms in Seoul
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Number of Rooms in Major City in Airbnbhttps://www.forbes.com/
40,000 Rooms: 20,000 Hosts X 2 Rooms
$60/Night, Reservation Rate 35%
Accommodation Income: $300M/Year
Impact on Local Economy: $1.2B/Year
($300x4)
$1.2B/$30K(Salary) = 40,000 Jobs
Legally 1,000 Home Sharing Hosts and
100 Hanokstays in Seoul in 2017 (3,500
Rooms)
Seoul
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Global vs. Korea
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Global No.1
Korea No. 1
2008 2018
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Value Proposition
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Proven Market
Time to Market o Pivoting to Focus on Korea Market(Intrabound, Outbound)
o New Regulation to Open Home Sharing Market
o High Entrance Barrier: Platform, Two-sided Market
Ready to Grow
o Position as the Local Leader: Airbnb of Korea
o Listings: 7,0000 Rooms
o Global Platform and Service and Engineering Team
o Differentiated Value: Fee Free, Quality Guaranteed
o Anchor Service: Hanokstay1000
o Global and Local Collaboration Network: NAVER, Tujia
Team with Market Experience and Expert
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Intrabound Market
Outbound: Japan
Funding for Expansion
20122018
Market Learning
Grow
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Boost Economy + Social InnovationSharing Economy
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It Just Begins
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SHARING ECONOMY KOREA