sharing is broken! let’s fix it with the mobile devicescourses/cs294s/slides/cs294s.pdf ·...
TRANSCRIPT
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Monica LamStanford University
Sharing is Broken!Let’s fix it with the mobile devices
Lab Sponsors: AVG, Google, HTC, ING Direct, Nokia, Samsung, Sony EricssonFunded by an NSF Expedition, 2008
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Why?
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"You grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post."
Terms of Service
"You own your data."
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“You permit a business or other entity to pay us to display your name and/or profile picture with your content or information, without any compensation to you"
“You understand that we may not always identify paid services and communications as such.”
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Corporate Confidential
Messaging = Portal of Mobile Commerce
Online commerce
Offline commerce
P2p payment
Banking
#1 game revenue ($3.5B/H1, 2014)
Sports, Entertainment, AdvertisingBusiness communication
Browser & search
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Industry: Open competition?
Consumers: Privacy? education, finance, health, commerce
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Lab Sponsors: AVG, Google, HTC, ING Direct, Nokia, Samsung, Sony Ericsson
ProgrammableOpen Mobile Internet
2020
$10M NSF GrantStanford University, 2008
Same project that funded Software Defined Networks
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A. Research
B. Entrepreneurship: Go-to-market
C. Predictions of 7 New Mobile Paradigms
Real World Impact
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3 Years = 3 Failed Attempts
PrPl: Superset of Diaspora (2009)Not deployableMust interoperate between those who do and those who don’t care about privacy
Junction: Connect devices on the spot (2010) Local interactions should be an optimization
Mr. Privacy: app platform on Email (2011) Email is too old, insecure, fragmented
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Yesterday’s Closed & Centralized
Networks
Tomorrow’s Open & Distributed
Network
Baidu
Flickr
OpenMessaging
Universal Communication (owns no data)
cloud
Musubi: Disintermediated Interactive Social Feeds for Mobile Devices, WWW, 2012
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Omlet Communication Platform
Cloud Services
Dist. Semantic File System
Open Messaging Service
p2p webapps
native apps
OEM apps
server apps
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B. EntrepreneurshipGo-to-Market
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Open Systems = Powerful Partners
OPEN
SOCIAL NETWORK
MESSAGING
APP PLATFORM
CLOSED SYSTEMS
iMessage
I.O.T. Android iOS WindowsTizen WebOS
iCloud
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Corporate Confidential
A New Mobile Ecosystem
Apps
Communities Cloud Services
Device Makers
...
Telcos
games financehealthentertainment
sports education
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Corporate Confidential
0"
0.5"
1"
1.5"
2"
2.5"
Q1" Q2" Q3" Q4"
Downloads"
MAU"
Omlet Chat
“We were not happy with the mainstream ones (Kik, Line, Groupme, Kakao, Palringo), and found your app, which is far superior.” - a gamer
“Something we use probably 18 hours a day” - a gamer
Total Downloads: 4,000,000Monthly Active Users: 600,000Avg. US engagement: 60 min/month
“Omlet is an insanely ambitious assault on the entire Facebook model”.
“This Stanford team is reinventing the entire Internet for just $10M”
SxSW accelerator finalistMost tweeted app at SxSW launch, 3/2014
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C. 7 Predictions on New Mobile Paradigms:
Experience/Systems
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7. P2P webapps replacing silo’ed experience
6. Dynamic data exchange for mobile groups
5. Natively social phones
4. Uber-ized vertical social networks
3. Personalized chat with business
2. Distributed internet of things
1. Identity-based networking protocol
7 New Mobile Paradigms
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From the Users
“So far though Omlet, gotta say ..... It's fab.”
Gree: Crime City, Modern War, Kingdom Age“We were not happy with the mainstream ones (Kik, Line,
Groupme, Kakao, Palringo), and found your app, which is far superior.”
“I am sure as an App this is one which most gamers would use once they are aware of it.”
“Something we use probably 18 hours a day.”
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GameManager.prototype.shareScore2=2function2()2{22var2text2=2"2048";2222222var2rdl2=2Omlet.createRDL({222222noun:2"score",222222displayTitle:2text,222222displayThumbnailUrl:2"http://emmafuller.github.io/2048/meta/appleLtouchLicon.png",222222displayText:2"I2scored2"2+2this.actuator.score2+2"2points2at220482Game.22My2highest2tile2was:2"2+2this.bestTile2+2".22Tap2here2to2try2to2beat2my2score2:P",222222json:2{},222222callback:2window.location.href,22});22Omlet.setPasteboard(rdl);22Omlet.exit();22};
2048+
p2p webapp: html5 + Omlet API
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Snap
Author: Rishabh Jain Sophomore
Harker High Schoolin 2 days
Self-destroyingphotos
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Software EngineeringCollaboration
Git Chat Real-Time Chat
forcode checkins*
*app built in 2 days
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p2p webapps will replace many companies:
evite, doodle, webex ...
#7
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7. P2P webapps replacing silo’ed experience
6. Dynamic data exchange for mobile groups
5. Natively social phones
4. Uber-ized vertical social networks
3. Personalized chat with business
2. Distributed internet of things
1. Identity-based networking protocol
7 New Mobile Paradigms
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Download Omlet to join the demo in Mobile Groups
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On the Spot Sharing
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Photo albums created togetheron the spotin real-time on our phones.
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Photo albums created togetheron the spotin real-time on our phones.
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Photo albums created togetheron the spotin real-time on our phones.
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Photo albums created togetheron the spotin real-time on our phones.
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Parties, meetings, conferences, classroom, ...
Collaborativephoto albums
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From my phone on stage
From my watch on stage
Back stage
Off stage
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At a concert ...Gabriel & Dresden
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Software for mobile groups
with no 3rd-party owners
#6
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7. P2P webapps replacing silo’ed experience
6. Dynamic data exchange for mobile groups
5. Natively social phones
4. Uber-ized vertical social networks
3. Personalized chat with business
2. Distributed internet of things
1. Identity-based networking protocol
7 New Mobile Paradigms
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Collaorative Android GalleryCollaborative albums Chat with friends
Heart the pictures right in the galleryAlbums with social features
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Semantic File System Never forget a name, event, photo ...
event
name
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Corporate Confidential
OEM Partnerships
Omlet
SocialGallery
Omlet in SMS
Share photos via the
lockscreen
ShareThemes Omlet
Arcade
Built by OEMs
Shipped 4/141st Google tabletUS market 4/15$100-200 Intel25M units ’15
Announced 1/15#3 in the world100M units in ’15
OEM #3
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7. P2P webapps replacing silo’ed experience
6. Dynamic data exchange for mobile groups
5. Natively social phones
4. Uber-ized vertical social networks
3. Personalized chat with business
2. Distributed internet of things
1. Identity-based networking protocol
7 New Mobile Paradigms
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Facebook founded at Harvard 2004Enhancing the boys-meet-girls network
$200B
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$715M, 2012 $10B, 2014 $19B, 2014
Single-Purpose Social Networks
General-PurposeGroup
Communication
$140B, 2014$488M rev Q2
Gets 85% of games
VerticalSocial
Networks
Instagram Snapchat Whatsapp WeChat Uber
$17B, 2014
As Facebook becomes generic ...
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Stellar
driverrider
payerpayee
universitystudent
doctorpatient
GlobalOncology
Omlet chat
P2P powered by Omlet chat
peerpeer
Vertical Social Networks with Trust
...
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Vertical Social Networks Uber-ized
#4
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7. P2P webapps replacing silo’ed experience
6. Dynamic data exchange for mobile groups
5. Natively social phones
4. Uber-ized vertical social networks
3. Personalized chats with businesses
2. Distributed internet of things
1. Identity-based networking protocol
7 New Mobile Paradigms
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chatapp
Chat Apps replace usage of ...
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United Would you like to check in to your flight to Chicago on UA 705 tomorrow?
Bank of America Please confirm if you are trying to make a purchase from Tokyo. Yes No
B2C C2B
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United Would you like to check in to your flight to Chicago on UA 705 tomorrow?
Bank of America Please confirm if you are trying to make a purchase from Tokyo. Yes No
B2C C2B
Stanford University
Stanford University Are you hurt by the earthquake?
Have you seen Ben Dodson since Saturday, please tell us when? dd:hh:mm and where? _________. Forward this inquiry to Ben’s friends.
I’m safe! Help!!
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C2B
United Enjoy your flight to Chicago on UA 705. Thanks for flying United.
flight info
lost bags
missed flight
mileage plus
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Personalized app-supported chat as a B2C2B interface
#3
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7. P2P webapps replacing silo’ed experience
6. Dynamic data exchange for mobile groups
5. Natively social phones
4. Uber-ized vertical social networks
3. Personalized chats with businesses
2. Distributed internet of things
1. Identity-based networking protocol
7 New Mobile Paradigms
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Bloomberg, Jan 7, 2014
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Forbes, Jan 13, 2014
“ACQUIRES SMART
MAKER NESTFOR $3.2 BILLION”
THERMOSTAT
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Who will be the Google of the Internet of Things? Financial Times, May 1, 2014
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Yesterday’s Closed & Centralized
Networks
Tomorrow’s Open & Distributed
Network
Baidu
Flickr
OpenMessaging
Foundation: No data monetization
cloud
Musubi: Disintermediated Interactive Social Feeds for Mobile Devices, WWW, 2012
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INTERNET OF THINGS & PEOPLE
Yesterday’s Closed & Centralized
Networks
Tomorrow’s Open & Distributed
Network
OpenMessaging
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p2p WebApps
Android iOS WindowsTizen Firefox OS
Omlet open messaging
Distributed IoT
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Internet of ThingsDistributed
#2
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7. P2P webapps replacing silo’ed experience
6. Dynamic data exchange for mobile groups
5. Natively social phones
4. Uber-ized vertical social networks
3. Personalized chats with businesses
2. Distributed internet of things
1. P2P data network: killer app for SDN
7 New Mobile Paradigms
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MainFrame
PCs
Cloud
Mobile
ComputerPendulumDawn of
a Privacy Economy&
Distributed Computing
Jump in! Pitch in!