sharing the vision: 5 employee engagement strategies from glassdoor best places to work winners

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5 Employee Engagement Strategies

From Best Places to Work Winners


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Lisa HoldenEmployer Engagement Manager at Glassdoor

[email protected]

Featured Speaker


Happier, more content employees do better work and

increase productivity at your organization.

Why Employee Engagement Matters


Opower ResponseDec 8, 2014 – Employer Brand Manager

Thanks for the review and diving into our company culture. It’s nice to hear you

are feeling this way – and you are right about the conference rooms! Good

thing we’re heading to a much larger office space in May. Less

69%

Why Employee Engagement Matters

of Glassdoor members agree their

perception of a company improves after

seeing an employer respond to a review


5 Employment Engagement Strategies


Strategy #1

Share the Vision


Strategy #1: Share the Vision

of highly engaged employees believe they

can positively impact the quality of their

organization’s products, compared with only

31% of the disengaged84%


Case Study: CARFAX

Ensures that every contributor at the company

shares in the company’s overall vision

#34on Glassdoor’s 2015 Best Small and

Medium Companies to Work for List


Case Study: CARFAX

CARFAX boasts a group of highly trained players,

all with clear roles and responsibilities




Action Plan

Company-Wide Huddles

Include:

CEO Q&A

Company Success Metrics

Roadmap to Getting There


say that it’s important to

work for a company that

embraces transparency96%of job seekers


Strategy #2

Solicit Feedback


Strategy #2: Solicit Feedback

68%of consumers

trust reviews more when they

see both good and bad reviews


Case Study: Intacct

Leverages employee feedback to help them

refine this strategy as they continue to grow




Action Plan

Let Voices Be Heard


Checklist for Encouraging Employee Feedback

Get recruiters to include a “Check us out on Glassdoor!”

badge with their email signatures

Ask new hires to submit reviews after their onboarding

Send company-wide emails encouraging employees

to offer feedback

Place signs and stickers around the office,

encouraging employees to “let their voice

be heard”

Communicate during team meetings that

you would like to hear from employees


Strategy #3

Listen to Employees


Strategy #3: Listen to Employees

of Best Place to Work winning

companies use Glassdoor reviews

to keep a real-time pulse on their

company’s culture

86%


Case Study: Zerve

Proud that their employee reviews come from

every team and every level of experience

within the company




Action Plan

Identify Key Trends

Based on Employee Feedback


Glassdoor Insights for Quick Assessment


Strategy #4

Respond to Feedback


Strategy #4: Respond to Feedback

of Best Places to Work winning

companies said that they respond

to reviews on Glassdoor. 55%


Case Study: Opower

On average, Opower responds to more than

90% of reviews, both negative and positive




Action Plan: Embrace. Share. Summarize.

1

2

3

Embrace Transparency

Share What Makes

You Unique

Get Executive Support

3 Steps to Make Your Company Stronger:


Strategy #5

Invest in Employees


Strategy #5: Invest in Employees

increase profits by $2,400per employee, per year

Increasing employee engagement investments by 10% can


Case Study: MediaMath

Invests much time and resources into

onboarding and training programs to meet

the needs of a growing global employee base




Action Plan: Promote From Within

202%Companies with engaged employees,

outperformthose without engage employees by


3 Ways to Invest in Your Employees

1

2

3

Promote From Within

Give Out Company Stock

to Employees

Invest in Onboarding and

Training Programs


How Are Best Place to

Work Winners Selected?

Using employee feedback of course!

Combined with Glassdoor’s proprietary algorithm that looks at:

1

2

3

Quality of Reviews

Quantity of Reviews

Consistency of Reviews


Questions?

Lisa [email protected]

sharing the vision: 5 employee engagement strategies from glassdoor best places to work winners

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