SHARMILA DAS

Core Competencies Corporate communication and correspondence Communications Training: Voice and Accent and Soft Skills Customer-relationship management (CRM) Create innovative methods of maintaining customer rapport Creative writing, editing, content writing Public relations and media relations Planning and implementation & policy making. English Language Training

Educational Qualifications

I Academic:

1. B.A ( English Honours ) 1992-Sri Venkateswara College, Delhi University

2. M.A (English Literature) (1996) Annnamalai University. Phonetics as one of the subjects.

Professional Courses: P. G. Diploma in Advertising and Public Relations: New Delhi YMCA-

1993 P. G. Diploma in Personnel Management and Industrial Relations:

Bharatiya Vidya Bhawan New Delhi-1998

Technical Skills:

SWIFT- From NIIT: Expertise on Microsoft Excel, Word, Power Point, Outlook.

Advanced Excel Course from NIITTOTAL WORK EXPERIENCE: About 19 YEARS

EMPLOYMENT RECORD:

a) AVP (Operations-Admissions & PR) : SCOTTISH HIGH INTERNATIONAL SCHOOL, GURGAON (November 2004 to May 2015)

Instrumental in creating the entire admission department, drafting policies and procedures since inception of the school in 2004. Teamed up with the senior management and owners of the school to plan and implement new strategies for getting admissions through impeccable PR and awareness drives.

As a team leader ensured that the team maintains high motivation levels and work towards building and maintaining the brand image of the institution. I have worked

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to raise the external profile and cultivate long term working relationships with key external stakeholders.

Quality experience of preparing guidance notes on strategy & policy, agenda, reports and monitoring information to the Boards and Audit Committees.

Found solutions in creative and innovative ways to challenging organizational issues; developed and empowered team mates to produce their best even in highly adverse circumstances and ensured that organisational goals are met.

Implementation of strong feedback mechanisms in order to ensure that concerns expressed by parents or other stake holders are addressed expeditiously.

As one of the commissioning team members, had the opportunity to design systems and collaterals such as registration form, call letters, offer letters, indemnity bond, prospectus etc.

Job involved admissions and operations, Heading the admission team, parent relations, handling complaints and feedback from parents, communications/PR, preparing ACRs for the team, exit interviews in case of withdrawal from school, regular generation of MIS, preparing presentations for meetings and budget reviews, organizing entrance test procedures, organizing meetings & editing corporate collaterals.

Played active hands-on role in recruiting new team members and imparting training periodically.

An important function of the job was to ensure implementation of the school policies; adherence to the late fee policy with minimal waivers of penalty unless the case was absolutely genuine and merits compassion; ensure compliance of mandatory notice period in case of withdrawal so that school does not suffer loss on account of sudden exits.

As a part of the Operations team, responsible for the administration of the school transport in terms of working out transport fee, maintenance of forms, waiting list for the school bus etc.

Work also included making the department’s annual work almanac, policy making and revision from time to time.

Recognition: Won Commendation Medals for two consecutive years for consistent performance at work.

b) Manager Admissions and Public Relations: THE HERITAGE SCHOOL, GURGAON. January 2003 till September 2004Job responsibilities were as per the designation and it involved

Information about admissions to parents Managing the admission systems, organizing entrance test procedures and

interactions Handling parent relations and complaints and resolving their problems Maintaining regular feedback record from parents, maintaining student files,

correspondence and communications, report generations etc.

c) Assistant Manager-Personnel and Administration:- EROS GROUP OF COMPANIES (August 1995- January 2003)

Job responsibilities included Assisting the General Manager Personnel and Administration in recruitments,

conducting interviews, preparation of Interview evaluation reports, issuing offer letters, maintaining employee files and leave record.

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Organizing the performance appraisal reports- i.e. coordination of the report distribution and collection and making final summary before being forwarded to the Head Office for final action

Conducting domestic enquiries in case of employee complaints, issuing memos and warnings to errant staff,

Counselling, employee relations, issuing employee feedback forms and preparing reports from time to time

Assisting the Chief Manager in maintaining court case records. Job also involved supervising the work of the Estate Department,

Collection of maintenance dues from residents, sending reminders for clearance of dues

Maintaining good PR with residents and taking constant feedback for improvement of the colony, supervising the work of the maintenance staff etc.

d) November 1994 till July 1995 – DAV Public School, New Delhi.

Nature of work was assisting the Principal, coordinating the front end admissions & public relations.

SKILLS SUMMARY:

Corporate Communication Anchoring Public Relations; Media Relations Content Writing; Press Release Admission Counselling Team Leadership Reporting & Analysis English Language Training

Drafting Policies, Procedures and Processes

STRENGTHS:

Determined, Enthusiastic, Optimistic and Confident. Management skills: Influencing, leading, negotiating, delegating, team player

and time management. Strong verbal and written communication skills. Accuracy and attention to details.

Languages known

Proficient in English, Hindi and Bengali

Marital Status: Single

Reference1) Col.S.K. Chowdhry

GM Personnel & SecurityEros GroupTel: 9811158727

2) Amlan KunduGM Finance (Head of Finance)Scottish High International SchoolTel: 0124-4112781-90

3) Hoshiyar SinghGM HR (HR Head)Scottish High International SchoolTel: 0124-4112781-90

SHARMILA DASPh: 09986798864

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Email: Sharmila1309@hotmail.com

Address: Sector 57 Gurgaon.

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