sharpie digital strategy

10
MSU New Media Driver’s License, Spring 2013

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Page 1: Sharpie Digital Strategy

MSU New Media Driver’s License, Spring 2013

Page 2: Sharpie Digital Strategy
Page 3: Sharpie Digital Strategy
Page 5: Sharpie Digital Strategy

6 Social Media Outlets

• Facebook • Twitter• Instagram• Pinterest• YouTube• Sharpie Blog

• Goals: Increase sales, followers, viewers, site visitors, and blog readership

Page 6: Sharpie Digital Strategy

Facebook and Twitter

• Facebook:Current Likes = 4,033,865Target Increase = 10%Goal Likes = 4,437,252

• Twitter:Current Followers = 230,813Target Increase = 15%Goal Followers = 265,435

Page 7: Sharpie Digital Strategy

Instagram and Pinterest

• InstagramCurrent Followers = 69,000Target Increase = 25%Goal Followers = 86,250

• PinterestCurrent Followers = 6,230Target Increase = 25%Goal Followers = 7,788

Page 8: Sharpie Digital Strategy

YouTube

• YouTubeCurrent Subscribers = 2,483Target Increase = 20%Goal Subscribers = 2,980

Current Views = 1,694,949Target Increase = 20%Goal Views = 2,033,939

Page 9: Sharpie Digital Strategy

Sharpie Blog

A blog written by Sharpie featuring exclusive information about apparel,

art, celebrities, community, giveaways, holidays, ideas, new @Sharpie, parties

and events, Q&A, Sharpie squad, sports, etc.

Page 10: Sharpie Digital Strategy

Budget & Paid Advertisement

• Budget

• Google Adwords– Positive Adwords– Negative Adwords

• Non-traditional Advertisement:– Sharpie demos in major metropolitans