SHE WHO DARES WINS !

Liz McGettigan BA MCILIP ACMI FRSADirector of Digital Cultural ExperiencesSOLUS UK

MEME

• ME• CONTEXT• FOOD FOR THOUGHT• ROLE MODELS• VISIBILITY• POINTERS• FIND YOUR NICHE• MAKE IT HAPPEN!

SHE WHO DARES!

ME

My life in 4 pics!

My career in 4 pics

MOBILE

Analytics, e-books, cloud computing, digital inclusion…..

IMPOSTER SYNDROME IS A BITCH!

Occulus rift, augmented reality, 3d printing, big data….…

Where a man might say “I deserve that leadership

position”

a woman is more likely to think “ Am I good enough? Can I do it?

CONTEXT

More than 150 million people will be born this year…

….they will be born into a technological and

information led economy

The world has never changed so quickly

The top 10 jobsin 2014 didn’t exist in 2010

Learning is changing

What have you got for me in 1/2 years time?

Touch, contribute, learn

Interactivity

FOOD FOR THOUGHT

How do you stand out?

AMAZING ROLE MODELS

A FEW POINTERS

Who do you know who has created a

compelling leadership brand presence for

themself?

The emerging leader’s quandary

You can’t get a higher level job without leadership experience…

But you can’t get leadership experience without the job.

• Where do I want to be in 2 years? In 5 years?• What brand presence do I need to become known for now, • in order to get there?

Ask yourself ?

FIND YOUR NICHE

• What are you passionate about!

• What are your leadership strengths and talents?

• What does your company/ industry need?

WHAT’S STOPPING YOU?

WHY WOMEN MAKE BETTER BOSSES - Recent survey

• Lead in a more democratic way• Allow staff participation in decision- making• increases communication between management and

employees

• More persuasive• Learn from adversity• Inclusive• Team builders• Ignore rules• Take risks

We are…..

Take a chance and dive in !

MAKING IT HAPPEN

Women with outstanding careers get to where they are due to a reputation for

delivering….

ENTRY-LEVEL BRANDSValuable contributor. Team-player. Specialist. Go-to person

MID-LEVEL BRANDS Strategist. Innovator. Change agent. People motivator. Project leader. Subject matter expert. Fixer. Turnaround architect.

SENIOR-LEVEL BRANDS Visionary. Thought leader. Leader who develops leaders. Charismatic leader.

Make a plan!

Demonstrate value!

Get results!

Stand out!Showcase your brand !

Get out there. Make sure that

people see you !

Make certain that they know what

you do well !

• Read, research, learn• Sharpen business

acumen & leadership skills

• Volunteer or contribute to special projects sponsored by key executives

• Participate on special task forces and committees.

Present in meetings. Invite leaders.

Submit articles to orgs/ industry newsletter. Blog or publish

Speak at conferences, on panels, in the media, ask to be nominated for an award, ask a colleague to “toot your horn”, and reciprocate

Who owns your future?

….you do!