9/29/11 Allison Porterfield 1

SHEAR MADNESS

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

10/26/11 Allison Porterfield 2

The Client

310/26/11 Allison Porterfield 3

• Shear Madness:– A company dedicated

to making haircuts unique, fun and special for kids.

– First haircut through first date

• Free Haircut Friday• Facebook/Twitter• Mailchimp Newsletter

Overview

• Details about the client’s requests– Objective: To increase customer base

through social networking.– Target Audience: Parents of young

children. Specifically mothers in their 30s.– Message: Giving haircuts a fun

environment that kids will enjoy.– Rationale: Continue with Free Haircut

Friday, show Shear Madness’s personality through social networking and redo their current strategy for Twitter.

410/26/11 Allison Porterfield 4

Deliverables

510/26/11 Allison Porterfield 5

What they were using…

Competitors

6

http://www.greatclips.com/

10/26/11 Allison Porterfield

710/26/11 Allison Porterfield 7

http://www.sugarspicekids.com/

Competitors

0/26/11 Allison Porterfield 8

Competitors

http://www.justforhairsalon.com/

04/08/2023 9

Free Haircut Friday

Aubrey Illig Allison Porterfield

04/08/2023 10Aubrey Illig Allison Porterfield

1110/26/11 Allison Porterfield 11

Project Plan/Timeline

Weekly Free Haircut Fridays

Monthly Mailchimp (first

issue by October 5th)

Reconstruct Twitter

background/strategy by October

20th, 2011

Following October 20, post

discussion starters via

Twitter 3-4 times a week.

10/26/11 Allison Porterfield 12

13

Shear Madness Social Networking

Shear Madness Twitter

Shear Madness Facebook

10/26/11 Allison Porterfield 13

Competitor Research

10/26/11 Allison Porterfield 14

http://www.greatclips.com/

04/08/2023 15

Mailchimp

Aubrey Illig Allison Porterfield

1610/26/11 Allison Porterfield

Compare

Email Newsletter

10/26/11 Allison Porterfield 18

Checklist/Timeline

1910/26/11 Allison Porterfield

Weekly Free Haircut Fridays(sent by

Wednesday to client)

Monthly Mailchimp (first issue by October 5th)

Reconstruct Twitter background/strategy by November 1st,

2011

Following November 1st, post discussion starters

via Twitter 3-4 times a week.

20

Any Questions?

THANK YOU for your time!