sheerluxe - rising review trends in 2016
TRANSCRIPT
Reviews in 2016Matt Eames, CCO
My talk today
• What ‘millennials’ want
• Evolving content
• Taking advantage
A bit about us…
Who are ‘millennials’ ?
We are!
Convenience is king
1/3of millennials agree that
smartphones will become their main purchasing tool
Source: PwC
The power of feedback
29%Of millennials age 18-24 cite reviews as one of their most important decision factors
Source: Barclays Feedback Economy Report
Millennials don’t queue
McDonalds are moving with the times
Source: McDonalds
“To improve the overall customer and employee experience:
…self-ordering kiosks, handheld terminals and cashless payments.”
Disruptive technology
…lose contact…
A helping hand
iBeacon
Source: iBeacon.com
Post purchase feedback request
User Generated ContentThe voice of the customer, working for your business
The Evolution of Content
WikisQ and A sites Blogs
Video ReviewsCompetitions
Social Media
Photos
Forms of UGC
Benefits of UGC
UGC videos get
more views than brand owned content10x
Benefits of UGC
of search results for the world’s 20 largest brands are linked to UGC
25%
Case Study: Burberry
Sales surged 50% Y-O-Y following launch of site
Case Study: Starbucks
Starbucks earned publicity and proved that they strongly value customer feedback
Case Study: Coca-Cola
Increase in US sales
2%
Keep it 2016 - Millie's
Keep it 2016 - Millie's
Taking advantageThe power of the play button
Bring Reviews to Life!
90%of information transmitted to the brain is visual.
Bring Reviews to Life!
visuals are processed 60,000x
faster in the brain than text
Benefits of Video
video now appears in 70% of the top 100 search results listings
Benefits of Video
85%of customers are more likely to purchase after watching a product video.
Source: Kissmetrics
Bring Reviews to Life!
increase in views on content that has relevant images
94%Source: Kissmetrics
Red Bull space jump
Clever stunt!
• 52m live views
• $64.8m cost
• $100m + of exposure
Or…
Source: JukinVideo
Or…
Source: JukinVideo
Chewbacca Mom Candace Payne
• 136 million views in 3 days
• Sold out on Amazon, Walmart, Toys R Us and many more
• Now selling for $300 on Ebay!
Customers will give you video reviews…
Customers will give you video reviews…
…even for the strangest of things!
…even for the strangest of things!
The final word
•Adapt to the millennial method
•Think images
• Involve your customers
Bring reviews to life!
Bring reviews to life!
