Sheffield Wednesday Fans Forum

24th November 2009

Agenda

Background

Lee and Nick appointed

Up to March 31st 2009

Why did the previous investment process not complete?

Post March 31st

What have we done?

Some of the projects

Some more projects

Projects and initiatives

First TeamBrian Laws

In the last 3 years

Budget League table2009/20102008/2009

Estimated Player Wages Club

£10m plus Birmingham

£10m plus Wolves

£10m plus Sheffield United

£10m plus Derby

£10m plus Ipswich

£10m plus Reading

£10m plus Charlton

£10m plus QPR

£8m to £10m Coventry

£8m to £10m Burnley

£8m to £10m Nott’m Forest

£8m to £10m Norwich

£8m to £10m Watford

£8m to £10m Swansea

£8m to £10m Cardiff

£6m to £8m Crystal Palace

£6m to £8m Bristol City

£6m to £8m Preston

£6m to £8m Southampton

£6m to £8m Doncaster

Less than £6m Plymouth

Less than £6m Barnsley

Less than £6m Sheffield Wednesday

Less than £6m Blackpool

Estimated Player Wages Club

£15 to £70m Newcastle

£15 to £70m Middlesbrough

£15 to £70m Sheffield United

£15 to £70m West Brom

£10m to £15m QPR

£10m to £15m Reading

£10m to £15m Ipswich

£10m to £15m Cardiff

£10m to £15m Derby

£6m to £10m Nott’m Forest

£6m to £10m Preston

£6m to £10m Leicester

£6m to £10m Coventry

£6m to £10m Crystal Palace

£6m to £10m Bristol City

£6m to £10m Swansea

£6m to £10m Watford

£6m to £10m Sheffield Wednesday

Less than £6m Doncaster

Less than £6m Barnsley

Less than £6m Blackpool

Less than £6m Plymouth

Less than £6m Peterboro

Less than £6m Scunthorpe

At the beginning of 2009

Metrics tell an important story

We have set targets using data collated from Prozone. Over the last 3 years from the top 6 teams in the championship for example total distance covered, high intensity distance covered and high intensity in possession we have managed to surpass these figures which prove that we are a much fitter team than previous seasons.

2007/87 loan players

2008/9changing style and personnel7 Loan players

CURRENT SEASONimproved budget 1 loan player

Player pass completion 65% Player pass completion 70% Player pass completion 75%

Last 3rd entries 115 per game Last 3rd entries 115 per game Last 3rd entries 125 per game

Prior to BL:•Averaging 13 shots per game of

which it took 19 shots to score a goal in the first 12 games

2006/7• Still 13 shots per game but

scoring a goal every 9 shots with a total of 70 goals• (Top 10 Finish)

•Average 14 shots per game• Scoring a goal every 13 shots • (mid Table)

•Average 16 shots per game• Scoring a goal every 11 shots• (equal to top 6 teams)

• Chris Brunt 11 goals•Whelan 6 goals•Numerous assists from both• Both not replaced

Developing play

PROBLEM • Conceded 25 goals• 15 from open play• 10 from set plays, of which 3 own goals and 5 individual mistakes!

FOCUSING ON• High intensity in possession• Maintaining high intensity out of possession• Retaining possession

Accounts and OperationsNick Parker

Accounts to May 2009

Current year – Improving Off Field Performance

Season Tickets • INCREASED by 20.5%

Average Attendances (over 1st 8 games)• INCREASED by 7.9%

Commercial Revenue• INCREASED by 9.4%

Retail Revenue• INCREASED by 39.3%

Online sales• INCREASED to 15% of retail sales

SWFC PLCInvestment Process

Possible Deal Structure

SWFC PLC2009 AGM – Formal Business

The futureLee Strafford

What’s nextThe Future of ‘Our Wednesday’

Q&A