sheila scarborough: telling your festival story with social media for so met
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Tell Your Story:Social Media for Festivals and EventsSheila ScarboroughTourism Currents
It's (more than) OK if
your event is a little
obscure.
The Little Guy Wins
Online!
Photo courtesy snappybex at Flickr CC
Listen
3 Events, 3 Stories
Western MN Steam Threshers Reunion (WMSTR)
Brady, TX Goat BBQ Cook-Off
Kansas State Fair
40 HP Avery at WMSTR courtesy Tim Lund
“The younger crowd is online. They don't
sit on tractors to swap stories.”
Forum>Historical Demonstrations>
Historical Displays and Demonstrations>
Prony Brake>
Jane's New Brake aka Blue Brake Two
Woo-hoo - video!
WMSTR Spark Shows
www.youtube.com/user/WMSTRMedia
WMSTR Takeaway....
No matter how niche your festival or event, your
“tribe” is out there online
Got Your Goat in Brady, TX
Photo courtesy Goat BBQ cook-off on Facebook
“I get hungry just looking at
this [Facebook] page.”
Photo courtesy Goat BBQ Cook-off
Brady Goat BBQ Cook-Off Takeaways....
Pick one thing and do it really well.
Your locals are your online champions.
Kansas State Fair
Leading From the
Top
Photo courtesy Kansas State Fair
Photo courtesy KS State Fair
“He provides a top-down level of excitement and understanding [about
social media.]”
About Denny Stoecklein, Fair Manager
“Leverage social media. Crowdsource....What new initiatives do your audiences want to see?
What current initiatives do they feel are outdated or need to be rethought?”
Photo courtesy KS State Fair
“….our team has used social media as a way to get feedback and engage the public on
everything from foods to entertainment to non-fair activities.”
Photo courtesy KS State Fair
“Social media....also gives your audiences an outlet for input and insights you might not be
aware of.”
Photo courtesy KS State Fair
Kansas State Fair Takeaway....
The boss needs to “get it.” It's even better when the
boss DOES it.
Enola the welder (Wisconsin Historical
Society Flickr CC)
We are all making it up as we go!
Thanks very much!
Sheila Scarborough @SheilaS Tourism Currents @TourismCurrents