shell helix sticker collectibles

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Sticker Collectibles Shell Helix Sticker Collectibles

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Post on 25-Dec-2014

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Sticker Download and share app on FB.

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Page 1: Shell Helix Sticker Collectibles

Sticker Collectibles

Shell Helix Sticker Collectibles

Page 2: Shell Helix Sticker Collectibles

Background

• Shell Helix Motor Oil in Malaysia had a promo “Spot-the-sticker” – Stickers were given to motorists to put on their

vehicles – for a chance to win prizes every week.

• To promote this offline promotion online, we developed an online engagement strategy that will get us …

Visibility , Virality & Engagement .

Page 3: Shell Helix Sticker Collectibles

Where else?

Where are we doing it?

Page 4: Shell Helix Sticker Collectibles

Cars are a passion with our target audience

Page 5: Shell Helix Sticker Collectibles

We gave them a whole gallery to choose from

Page 6: Shell Helix Sticker Collectibles

Shell Helix Sticker Collectibles

Page 7: Shell Helix Sticker Collectibles

What can they do with the stickers ?

1) Downloaded to Profile2) Publish to own Wall 3) Publish to Friends Walls 4) Send an Invite

Page 8: Shell Helix Sticker Collectibles

News Feed

Page 9: Shell Helix Sticker Collectibles

Friends Wall

Page 10: Shell Helix Sticker Collectibles

Facebook Ads

Page 11: Shell Helix Sticker Collectibles

Banner Ads

Page 12: Shell Helix Sticker Collectibles

Emailers

Two e-mailers were sent for this campaign.

This is part of the publicity of the campaign, announcing new winners as well as new cars added in the Shell Helix Sticker Gallery.

Page 13: Shell Helix Sticker Collectibles

User reviews: of 4.8/5

Page 14: Shell Helix Sticker Collectibles

Social Media Property for Shell