Complete Cloud Ecosystem for Apps

What we do

Out Of the Box functionality - APIs and Native SDKs

Reduce Time - Development, IaaS Resource Management and Deployment

Reduce Total Cost – Development and IaaS

Reduce Time-To-Market - By as much as 60%

Detailed Analytics – User Profiling, App Tracking, Behavioral Segmentation

Analyze and Improve Key Success Parameters

- User Acquisition, Engagement, Retention and Conversion

Make App Developers successful by Offering

By Providing a Complete Cloud Ecosystem across platforms

Our Server Locations

Servers in 7 zones across 6 countries servicing global customers

Amazon (AWS) IaaS Provider

6

Managing Billions of API

Calls

Vast Scalability

App42 Backend APIs

650+ APIs 25+ Modules 18 Native SDKs

Business Technical

Match - Making In-App Chat

Challenge BasedTurn Based

Massive Multiplayer Gaming Engine

Room/Lobby Logic Connection Resiliency

AppWarp – Multiplayer Engine

Gamification

Tools to boost Engagement and Customer Experience

using Game Mechanics in Gaming/Non-Gaming Apps

Tools to automate your App Marketing Campaigns and

improvise Engagement and Conversion Metrics

Diagnostic Info

Analyze Take ActionMonitor & Optimize

Advanced Analytics and

Behavioural Segmentation

Advanced

Segmentation based on

Multiple Events and

User Properties

e.g. - “Users of Age

25 from New Jersey

who started the App

today but did not

make a purchase”

App Engagement and Retention

• Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails and Chat Pop-ups to Segmented Users

• Facebook Re-targeting

• Strategize Push and In-App Campaigns

Segmenting and Targeting

• Track App Retention Metrics with User Cohorts

• Run User-Retention Campaigns and check success/failureCohort Analysis

• Real-time Session Tracking and Targeted Action

• Identify Drop-off Points

• User Session Time on various Page ViewsSession Tracking

• Show live Users ‘n’ versions of page views/CTAs/images/fonts and more and see which ones receive more traction

• Constantly test and iteratively optimize your App, Push, In-App etc.A/B testing

e.g. - “Trigger In-App Message if a User stays on a page for more than 30 seconds”

In-App Message and Push Campaigns

Type of Campaign

Target Audience

Date Range to run Campaign

Campaign Trigger (Event)

Message/Push Layout

Frequency of Occurrence

CTAs

Action Paths

Another Event

A/B Test

Custom Code

URL

To run chain

campaigns

Run Ad Campaigns

Set Real time In-App triggers to

boost Conversion

Run Retention Campaigns

Schedule highly targeted Push

Notifications

Run Chain Campaigns to

progressively bring Users down

the Sales Funnel

Session Event Tracking

and Optimization

LIVE APP SESSION

ENTRY

POINT

EXIT

POINT

DROP-OFF

POINTS

e.g. A

‘Recommended for

you’ segment flashed

at the entry point

based on previous

sessions’ data.

e.g. A ‘Something

you missed/You may

like’ segment flashed

here according to

current and previous

sessions’ data.

Engaging the User during these in-session drop

off points based on real-time analytics

Enhancing in-App Personalization

Marketing Automation Dashboard

Boost Conversion

1) In-App Message Triggers at the Right Time

e.g. User on a Product View for more than 1min - ‘Buy Now to Save More’ Pop-up to

encourage immediate buying

2) Product Recommendations based on User Sessions, Behavioral Data and

Preference Profiling

3) Highly Targeted Campaigns on Segmented Users

4) CTA based Pop-ups based on real-time activity on the App

Liked the App?‘Like’ us on Facebook

Intelligent Push Notification

• Customized Push Notification according to User’s interest or recent activity on your App

• Integrate Call-to-actions (CTAs) in Push

- Send Rich Push with links, image based URLS, sound notifications, as tiles, etc.

• Dormancy and Inactivity based campaigns

• Segmented/Channel based Push

- Segment your users on the basis of gender, location, device, etc.

- Advanced Segmentation based on User Properties and Behavior on the App

- Schedule Push Campaigns on User Segments or fire Push as Event triggers

- Allow Users to subscribe to Channels to receive Notifications of interest

• Product Recommendations

• Geo Targeting (location-based Push)

• Multi-lingual Push

• Push Analytics to monitor effectiveness : Sent -> Delivered -> Opened

• Send Cross Platform Pushes in a single click

In-App Chat

Create Chat Rooms for Real time Chat

Chat with your Users to provide supportE.g. If a User is on a page for more than 30

seconds, send him a Chat Pop-up to offer help.

You can also enable Chat between Users –Facebook Friends, Buddy Circles or similar-

preference Customers – who can discuss their

experiences or queries on Products

Enhance Customer Experience

Hi, this is Rishabh.

How may I help you?

• App42 A/B Testing allows you to do a live-

field test on your current and new In-App

features within the market place.

• Use this service to understand which feature

in your App works the best with users.

Benefits

• Cross-Platform

• Direct access through your Dashboard

• Perform A/B/…/Z testing to try out N

different variants

• Distribute the A/B/…/Z versions in the

market, in any proportion

• Deploy the App with the winning features

without the need to republish it.

App42 A/B Testing

App42 PaaS

• Highly Available and Reliable Platform

• No worry of OS installations, patches, security, firewalls and scalability

• Scaling/descaling of resources as per usage

• Access to App42 Backend as a Service Cloud APIs and Multiplayer Gaming

Engine – AppWarp

• Resource Management from command line as well as management console

• Capability to manage ‘Internet of Things’

API Gateway Design

• All App42 APIs are wrapped and run behind the gateway

• Gateway provides services related to authentication, authorization,

metering, burst limit control, request/response size validation, request

throttling based on IP, source etc.

• When developers deploy their custom code, on the fly new API is

created and it also runs behind the same Gateway which provides same

services to the deployed custom code

• Gateway can be used to integrate it with already existing APIs

Deployment Solutions

App42 Shared Cloud

Private Cloud

On-Premise Deployment on your Servers

Ability to connect with your existing CRM and other internal systems

Dedicated Hosting & Support

Team ShepHertz