sherif morgan -- social media and facebook integration into word press
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©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
Sherif S. Morgan
Friday, June 22, 2012
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Make it easy to connect with you
Make it easy to share your content
Promote Your Content 1st Step: Generate Useful / Engaging Content use social media to engage and intrigue your audience hopefully, others will share it too
Social Proof
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Your Blog Content
YouRelationships
Comments
Conversations
Sharesby you & others
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Credibility | Trust | [ insert your goal here ] | etc.
http://www.problogger.net/archives/2012/06/22/set-up-social-media-to-give-you-great-post-ideas
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create authoritative content publish original research, info, graphs compile resources & links on a subject solve a common problem catchy headline paint a picture take a stand (“stir the pot”)
Great resourcehttp://www.chrisbrogan.com/23-essential-elements-of-sharable-blog-posts/
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Automate Posting? vs Customize?Who is your audience in each social channel?What is your strategy? Do you have enough time?
http://twitterfeed.com/
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add it where it makes sense…
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Placement on the site: VISIBLE or Subtle
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https://developers.facebook.com/blog/post/2012/06/12/facebook-integration-for-wordpress/
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Send, Like, Recommend, Subscribe buttons on pages, posts, widget areas
Social Publishing mention people and pages in blog posts shows author and post on timeline
Facebook Comments
Recommendation Bar
https://developers.facebook.com/wordpress/
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x
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Instructions:https://developers.facebook.com/wordpress
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Replaces the native WordPress comment system
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Use relevant hashtags when posting to twitter
Tag people – only if relevant – on Facebook (new) and on Twitter
Not just post title, highlight benefit, feature… Rework your post title for each channel?
Social media is not a broadcast media it is not a 1-way conversation or a free ad space No one will connect (or care) if
you sound like a robot all you say is “Look at me! me!! me!!!”
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What are you goals from social media?
“You cannot measure what you don’t know”
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©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED©2011 THE S.M.A.R.T. GROUP LLC ALL RIGHTS RESERVED
The SMART Team
Dale Dillon Lips | Michael Gray | Aaron Eden | Danielle Lips
@DrSherifMorgan ssmorgan & Connexins
(520) [email protected]