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Video Audio Text Images Blog Social eBook Whitepaper Presentation Webinar Conference Creation SHIFT Communications Content Marketing Workbook

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Post on 28-Jul-2015

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Page 1: SHIFT Content Marketing Workbook

Video

Audio

Text

Images

Blog

Social

eBook

Whitepaper

Presentation

Webinar

Conference

CreationSHIFT Communications Content Marketing Workbook

Page 2: SHIFT Content Marketing Workbook

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

9a

12p

3p

6p

9p

~12a

DistributionSHIFT Communications Content Marketing Workbook

Page 3: SHIFT Content Marketing Workbook

Reach

Alignment

Engagement

Data

ActivationSHIFT Communications Content Marketing Workbook

Page 4: SHIFT Content Marketing Workbook

ActivationSHIFT Communications Content Marketing Workbook

Page 5: SHIFT Content Marketing Workbook

Goal KPI Diagnostic

Audience

Engagement

Action

MeasurementSHIFT Communications Content Marketing Workbook


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