shift toward digital culture - leadershipedges · 2019-08-19 · • technology is not just a means...
TRANSCRIPT
![Page 1: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/1.jpg)
1
By Rev. Dr. Paul Moon
Email: [email protected]
Shift toward Digital Culture
I. Effective Ministry in Digital Culture
![Page 2: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/2.jpg)
Digital Pre-Assessment via www.LeadershipEdges.com/assessment
2
![Page 3: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/3.jpg)
3
High Jump World
Record Progression
![Page 4: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/4.jpg)
4
![Page 5: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/5.jpg)
ANY TAKEAWAYS FROM THIS VIDEO CLIP?
5Mobilize Leadership Summit 2019 ver. 2.1a
![Page 6: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/6.jpg)
6 6
A Snapshot of Digital Revolution
* Source: https://www.youtube.com/watch?v=uGI00HV7Cfw
![Page 7: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/7.jpg)
7
The Emergent Group
• The Emergent Group consists about 90% of the US population in 2019
They are digital natives (”Born with a Silver Mouse in Your Hand”) or
early adopters.
• Technology is not just a means to communicate, means relationship.
• This group represents the most of “Nones” and “Dones”.
7
EMERGENT GROUP 1981 2019 2030
MILLENNIALS (1980-2000) up to 1 19-39 30-50
YOUNG PROFESSIONALS 22-29 60-67 71-78
A Snapshot of Ages of Two Particular Groups With Respect to the Introduction of PC’s
![Page 8: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/8.jpg)
8* Source: eMarketer ‘2017
8
Time Spent per Adult User (18+) per Day with Digital Media
In 2019 ?
![Page 9: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/9.jpg)
9
After Digital Revolution Tsunami
• No more Generation to Generation
• Technology is at the center of our culture
• Technologies are critical vehicles to
build relationships
9
Three Distinctive Characteristics:
![Page 10: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/10.jpg)
ANY GAME-CHANGER MOVESDURING THE DIGITAL REVOLUTION
THAT YOU HAVE WITNESSED
10Mobilize Leadership Summit 2019 ver. 2.1a
![Page 11: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/11.jpg)
11
The traditional ministry paradigms stopped working for reaching out with the emergent group at the advent of the
digital culture.
![Page 12: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/12.jpg)
12
![Page 13: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/13.jpg)
How differently are you going to plan and
implement a new ministry project for
reaching out with the Emergent group?
1313
![Page 14: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/14.jpg)
14
New Evangelism Strategy
in the Digital Culture
14
![Page 15: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/15.jpg)
15
![Page 16: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/16.jpg)
ANY TAKEAWAYS FROM THIS VIDEO CLIP?
16Mobilize Leadership Summit 2019 ver. 2.1a
![Page 17: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/17.jpg)
94%
of the online
Experiences
begin with a
search engine
80%
of users never
click past the
first page of
search results
#1
driver of traffic
to content
sites is
search
75%
of the links
users click on
Search are
Organic
STATISTICS
17
![Page 18: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/18.jpg)
18
Google Map
Local Pack
Best church near me (New Castle, DE)
![Page 19: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/19.jpg)
19
REFLECTION QUESTION
Why do you need a church
website even in the year of 2019?
![Page 20: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/20.jpg)
• Your seekers are online.
• Searchable by Local and Organic Searches
• Get connected with Landing Page Converters
• Establish a better relationship with your
community.
• AN INDUSTRY STANDARD Mobile-Friendly
Continuous-Flow Church Website
20
![Page 21: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/21.jpg)
21
https://leadershipedges.com
1. Register for a Google
My Business page
2. Schema data
3. Location keywords
4. Local directory listings
5. Complementary content
6. The mobile-friendly site
![Page 22: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/22.jpg)
22
KEYWORDS’ INTENT
• In 2008: “Churches near Time Square”
• In 2014: “Study Café near East Village”
![Page 23: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/23.jpg)
23
of the links
users click on
Search are
Organic
75%
![Page 24: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/24.jpg)
24
![Page 25: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/25.jpg)
25
![Page 26: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/26.jpg)
26
GOOGLE KEYWORDS RESEARCH VOLUMEChurches near me
![Page 27: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/27.jpg)
27
GOOGLE KEYWORDS RESEARCH VOLUMEChurches near me
![Page 28: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/28.jpg)
28
KEYWORD RESEARCH FOR MORE TRANSACTIONSChildren fun places
![Page 29: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/29.jpg)
29
![Page 30: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/30.jpg)
![Page 31: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/31.jpg)
“It is no longer its size, but the cultural
competencies it uses to enlist the early-adopters
from its community, who thrive in the digital
culture, and eventually grow with them into a
faith community.
The practical competencies help congregations
grow beyond the tipping point into viral
development.”
What is the tipping point in today's ministry?
31
![Page 32: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/32.jpg)
32
Three Approaches in Digital Culture
32
Disruptive Innovation
Disruptive Ministry
Disruptive Fusion
example
Neflix(that cannibalized
Blockbusters)
Uber(co-existing)
Professional Digital Camera
![Page 33: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/33.jpg)
33
![Page 34: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/34.jpg)
3% 15% 33% 33% 16%
© LeadershipEdges 34
ReputationReputation
![Page 35: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/35.jpg)
![Page 36: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/36.jpg)
Not MVM MVM
© LeadershipEdges 36
![Page 37: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/37.jpg)
© LeadershipEdges 37
![Page 38: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/38.jpg)
© LeadershipEdges38
![Page 39: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/39.jpg)
39
Disruptive Ministry Diffusion via MVM
![Page 40: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/40.jpg)
40
![Page 41: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/41.jpg)
Open Mind
Open Heart
Open Will
41
Ministry Exchange Hub
The secret of
a successfully journey into
the unknown territory of
the digital age
![Page 42: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/42.jpg)
42
![Page 43: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/43.jpg)
ANY TAKEAWAYS FROM THIS VIDEO CLIP?
43Mobilize Leadership Summit 2019 ver. 2.1a
![Page 44: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/44.jpg)
44
1 The First Twelve μMVM Team Member
Asset-Based Community Development Approach
Maximum 3 iterations
• 3-5 members from the existing congregation
• 7-9 people, as community-connectors, from
your neighboring community
![Page 45: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/45.jpg)
45Digital Ministry Leadership Summit
![Page 46: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/46.jpg)
46Digital Ministry Leadership Summit
• How much authority are the churches in Manhattan willing to give to this group
when they ask to be in charge of re-organizing the church, honoring just some
of its essential values?
• What new relationships should we build when this group wants to start a
satellite church out of your own organization, which is required to be inter-
independent?
• How will the churches in Manhattan manage conflicts and issues due to
generational dynamics and cultural diversity?
Opportunity Challenges
Frightened by the rapidly growing diversified spiritual flux introducing various
forms of new community life, this group re-engineers or re-organizes the exiting
dogmatic religious spirituality so that it becomes more favorable religious choice
in the postmodern culture.
![Page 47: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/47.jpg)
Envision who will be your first twelve?
47Mobilize Leadership Summit 2019 ver. 2.1a
• Narrowing-down factors
• A critical question to prepare for
yourself to answer
![Page 48: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/48.jpg)
VS.
![Page 49: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/49.jpg)
MVM vs. MVP (Lean Start-up)MVM MVP
Target CommunityFixed (limited to a local
context)Wide-open (fluid)
What to start withUnderserved needs of a
local community
Targeting the most
potential customer area
Ultimate goalEnlisting early-adopters
only
Enlisting late-majority
beyond early majority
The focus of
iterations
Is to find another
underserved needs of the
local community or
multiplication
Is to move on to the
next potential areas of
customers
© LeadershipEdges 49
![Page 50: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/50.jpg)
Envision your minimum viable ministry?
50Mobilize Leadership Summit 2019 ver. 2.1a
• Tell about one of the underserved needs of your
community which is matched with your ministry
value proposition.
• Envision a ministry to reach out with the small
number of early adopters
![Page 51: Shift toward Digital Culture - LeadershipEdges · 2019-08-19 · • Technology is not just a means to communicate, means relationship. • This group represents the most of “Nones”](https://reader033.vdocument.in/reader033/viewer/2022042219/5ec570ecb6670814ed3d7588/html5/thumbnails/51.jpg)
51
AN MVM PROJECT