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Shifting “Reality”; Transforming Libraries Through Innovation EARL GIVENS JR., CATAWBA COLLEGE KATHLIN RAY & LAURA ROCKE, UNIVERSITY OF NEVADA, RENO

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Page 1: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Shifting “Reality”; Transforming Libraries Through Innovation

EARL GIVENS JR., CATAWBA COLLEGEKATHLIN RAY & LAURA ROCKE, UNIVERSITY OF NEVADA, RENO

Page 2: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Reshaping library instruction through Augmented Reality

EARL GIVENS JR, CATAWBA COLLEGE

Page 3: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

While you are waiting, please download Blippar

to your Android or iOS device.

Page 4: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Earl Givens Jr.Library DirectorCorriher-Linn-Black Library Catawba College

Page 5: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

○ No universally accepted definition■ “Computer-generated

component that is added to a real-life environment.”

○ Enhances real world■ Increases human interaction■ Provides additional information

○ Started as early as 1960■ US military■ Too Expensive

What is Augmented Reality

Page 6: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

● Gen-Z: What we know○ Shorter attention span○ An appetite for collaboration○ Dislike traditional marketing○ Love new forms of media

consumption● Engaging Gen-Z

○ Create experiences○ Keep things short and sweet○ Do activities fun visual and social○ Use social media (Not just facebook)

Effective Communicating and Marketing New Underserved

Population

Page 7: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your
Page 8: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

● Learning method that places the responsibility of learning on the learner by having them acknowledge what they know from being actively engaged in the course reading, writing, and discussion in order to make meaning from the content (Stavredes, 2011).

Active Learning

Page 9: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your
Page 10: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

1. Pick your play, re-read it, research it, and come up with your production concept.

2. Create a poster for your production.

3. Create the digital content that users will interact with. Include at least 4 different kinds of assets: video, audio, image galleries, websites, etc.

4. Connect your digital content (assets) with the physical content using the Blippbuilder interface.

5. Present it to the class during the final exam period.

Augmented Reality Project

Let’s Bipp!

Page 11: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Next Steps: Holographic Instruction

Page 12: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Next Steps: Holographic Technology

Page 13: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Earl Givens JrCATAWBA [email protected]

Page 14: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Reno Street Art: VR, Teleportation and Cultural Preservation

Kathlin Ray and Laura Rocke

Page 15: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Why digitally preserve street art?

Pop (2014),Erik Burke

-Structure torn down in 2018

Page 16: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Why create a public street-art archive?

George Ferris Jr. Tribute (2012), Erik Burke and Labrona

-Replaced with new mural in 2017

Page 17: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

The Reno Street Art Project• Public digital archive with over 500 entries of street art representing

more than 200 individual murals • Virtual Reality experiences produced using 360 VR footage of street

art and on-camera interviews of street artists• Exhibit of curated images from archive• Artists’ Reception to officially launch project and acknowledge those

involved

Page 18: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Things to Consider: Copyright

• Section 107 of the US Copyright Act (Fair Use)• Four factors determine Fair Use:

• The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes

• The nature of the copyrighted work• The amount and substantiality of the portion used in relation

to the copyrighted work as a whole• The effect of the use upon the potential market for, or value

of, the copyrighted work

Page 19: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Things to consider: Creating Trust with the Artists and Arts & Humanities Community

• Creates buy-in from the artists• Willingness to participate in

and contribute to project • Leads to connections with other

artists/people involved with the Arts & Culture scene

• Additional resources and contributions

Unknown [Green Cow](2017),Emily Reid

Page 20: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Things to Consider: Creating Trust with the Artists and Arts & Humanities Community

• Convey respect and deference

• Invite and include input

• Convey legitimacy

Unknown [Girl with the Blue Hair] (2017),Rachael Blizzard (BLzRD)

Page 21: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Things to Consider: Resources

• Project Manager• Street Art Expert• Equipment/Technology• Platforms

• CatDV• CONTENTdm• Islandora• Unity

• Metadata • Dublin Core• AAT and TGM

Unknown [Profile of Bearded Man with Lady Bug on His Finger] (2010-15), Unknown Artist

-Replaced with new mural in 2018

Page 22: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

What needs to be done: Archive

• Photos of murals• Edit photos• Catalogue photos • Create metadata• Create collection• Copy edit and

quality controlDay Dream(2016),Joe C. Rock

Page 23: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

How to Do ItStep 1: Photograph the Murals

• Identify murals• Take photographs• Collect metadata

-Metadata Sheet

Page 24: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

How to Do ItStep 2: Photo Selection & Preparation

• Select images• Edit images• Perspective• Exposure• Borders

Page 25: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

How to Do ItStep 3: Metadata Creation

• Catalogued photos of murals in CatDV(media asset management software)

• Research• Created item-level metadata for each object

• Dublin Core schema• TGM and AAT vocabulary • Fields: Artist, Date, Medium, Address,

Location, Commissioner, Subject, detailed Description

• Exported metadata for entire collection as a single XML file for Metadata Librarian to crosswalk into CONTENTdm

• Copy edit/quality control pass once in CONTENTdm

• Islandora migration• MODs conversion, quality control

Page 26: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

What needs to be done: Virtual Reality

• Interviewed artists(“Materials Release/Permission”

forms signed by artists)

• Interview animations

• Capture and edit 360º VR footage of murals

• Design virtual map of Reno

• Create map elements

• Unity development for map

• Metadata sync • Populate map with edited VR

footage

• Test, Test, Test

Page 27: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

How to Do ItTools & Software Used

• Red Dragon• GoPro Omni Rig• Autopano Giga

• Autopano Video Pro• Adobe Premiere Pro• Adobe After Effects

• Google Maps

• Virtual Reality Headset

• VR-Ready Computer

• Unity 3D Developer• Adobe Flash

• Adobe Illustrator• Cinema 4D

Capturing Recreating

Unknown [Reno is Rad] (2017),Michael Lucido

Page 28: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

What needs to be done: Launch Event

• Get your administration to acknowledge, support, and buy into your project

• Collaborate with your marketing department

• Plan and facilitate an event to acknowledge and thank the people who create the art that you are documenting and archiving in the first place—*really, its all about them!

Wizard Owl (2017),Anthony Ortega

Page 29: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Launch Event: Artists’ Reception

• Curated images from the collection• Live VR paintings by street artists• Archive scavenger hunt• VR demonstrations

*The reception was all about the artists and the community: we undertook this endeavor to document and digitally preserve these murals for the artists who created them and to expose the murals to anyone who

wants to view and know more about them.*

Page 30: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Final Thoughts: the Human Element

• Kathlin Ray - Dean, University Libraries and Teaching & Learning Technologies

• Jill Stockton - Marketing & Communications Specialist

• Robin Monteith - Associate Director of Development

• Chris Halloway - Graphic Designer • Jack Freer - Additional Still Photography• Eric Brooks - Curator Art Spot Reno• Vaka - Muralist• J. Charboneau - Muralist• Joe C. Rock - Muralist• Anthony Ortega - Muralist

• Laura Rocke - Reno Street Art Project Manager

• Amy Hunsaker - Digital Initiatives Librarian

• Jeannette Martinez - Contemporary Street Art Specialist

• Mark Gandolfo - Executive Producer

• Daniel Fergus - 3D Modeler

• Shawn Sariti - Unity UX Programmer

• Michelle Rebaleati - 360 Video Producer

• Luka Starmer - 360 Video Producer

• Kyle Weerheim - Second Unit Photography

• Maryan Tooker - 360 Video Utility

• Hadi Rumjahn - Unity Developer/Student worker

• Tyler Goffinet - Unity Developer/Student worker Reno Street Art Project Team -Artists’ Reception,July 17, 2018

Page 31: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

RenoStreetArt.unr.edu

Final Thoughts: Living Archive

Unknown [The Heart of the City] (2017), Joe C. Rock

Page 32: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

Final Thoughts

• Providing a resource, getting street are more widely seen and strengthening communities

Reno: Home Means Nevada (2017),Joe C. Rock

Page 33: Shifting “Reality”; Transforming Libraries Through Innovation · 1. Pick your play, re-read it, research it, and come up with your production concept. 2. Create a poster for your

RenoStreetArt.unr.edu