shifting focus: follower count to more retweets
Post on 17-Oct-2014
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Discussing the best strategies and patterns in what causes a retweet and how you shouldn't just focus on the number of followers you have on Twitter.TRANSCRIPT
Kicking off at 1:02pm EST! -Sabel @sabelharris
Shifting Focus: Follower Count to More Retweets
I’m the Lead Marketing Maven at TrackMaven
Hi, I’m Sabel
Me- @SabelHarris Maven- @TrackMaven
#TMWebinar
Welcome to…
Shifting Focus: Follower Count to More Retweets
We’ll tackle…
1. History and Basic Twitter Stats 2. Follower vs. Retweet 3. Strategies 4. Structural Tips 5. Retweet Formula 6. Tools 7. Q&A
We’ll tackle…
1. History and Basic Twitter Stats 2. Follower vs. Retweet 3. Strategies 4. Structural Tips 5. Retweet Formula 6. Tools 7. Q&A
{Quick Tip: Webinar Attendees who ask questions/participate always get the most retweets.}
Retweet History
Let’s Dig in…
Twitter Launches July 15, 2006
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Retweet History
Let’s Dig in…
Twitter Launches July 15, 2006
The first “ReTweet” was attributed to
Eric Rice April 18, 2007
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Retweet History
Let’s Dig in…
Twitter Launches July 15, 2006
The first “ReTweet” was attributed to
Eric Rice April 18, 2007
Retweets, as a feature, rolled out to a limited
group of users November 9th, 2009
B t
w
Retweet History
Let’s Dig in…
Twitter Launches July 15, 2006
The first “ReTweet” was attributed to
Eric Rice April 18, 2007
Retweets, as a feature, rolled out to a limited
group of users November 9th, 2009
Retweets launch to everyone
November 19th, 2009
B t
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How many Twitter users are there?
Basic Twitter Stats
Basic Twitter Stats
Over 500 million registered users
How many tweets are sent out per day?
Basic Twitter Stats
Basic Twitter Stats
58 Million
How many followers do users have on average?
Basic Twitter Stats
Basic Twitter Stats
Average Twitter User has 126 Followers
How much time do users spend on Twitter?
Basic Twitter Stats
Basic Twitter Stats
2.1 Billion Minutes on a Desktop
3.6 Billion Minutes on Mobile
Basic Twitter Stats
2.1 Billion Minutes on a Desktop
Followers vs. RetweetsWhat you should focus on?
Justin Bieber vs. Barack Obama
Justin Bieber vs. Barack Obama
Who Wins?
Justin Bieber vs. Barack Obama
Who Wins?
Justin Bieber
Justin Bieber vs. Barack Obama
Who Wins?
Justin Bieber
Barack Obama
Justin Bieber
Who Wins?
Justin Bieber
Who Wins?
But not for the reason you thought…
Justin Bieber Followers: 46,802,957
Retweets: 67,676.97 !!!
Who Wins?
Barack Obama Followers: 39,613,288
Retweets: 1,836.18 !!!Avg. % more than Obama - 147.7%
StrategiesTweet Frequency by Day of Week
StrategiesTweet Frequency by Day of Week
The weekdays have a higher frequency with Thursday being slightly the highest at 17.4%.
Average Retweets by Day of WeekStrategies
Average Retweets by Day of WeekStrategies
Higher frequency of tweets during the week, but tweets on Sunday receive on average 0.168 retweets.
Tweet Frequency by Time of DayStrategies
Tweet Frequency by Time of Day
Strategies
Frequency is higher during the work day with a slightly higher frequency at 12-1pm EST at 8.01%
Retweets by Time of Day
Strategies
Retweets by Time of DayStrategies
Tweets sent out from 10-11pm receive 0.194 retweets on average.
CTR by Position of Link
Strategies
CTR by Position of Link
Strategies
Best area for clicks is about 25% of the way through the tweet.
Retweets by Position of Link
Strategies
Retweets by Position of Link
Strategies
Positioning a link 90% of the way through your tweet has on average 0.2 retweets.
Retweets with Pictures
Strategies
Retweets with Pictures
Strategies
}A tweet with a picture has on average .404 retweets.
Picture Preview
Strategies
Picture previews were introduced to Twitter Timelines on October 29, 2013 and had a major effect on the style of the timeline and…
Retweets by Picture Usage Before and After Picture Preview
Strategies
Retweets by Picture Usage Before and After Picture Preview
Strategies
}Post-preview picture tweets receive on average 0.496 retweets.
Retweets by Number of Hashtags
Retweetable Structure
Retweets by Number of Hashtags
Retweetable Structure
Using 11+ hashtags in a tweet on average receives .568 retweets.
Retweets by Number of Mentions
Retweetable Structure
Retweets by Number of Mentions
Retweetable Structure
With 6 mentions (@s) there is on average 0.190 retweets with a steady decrease after that point.
Retweets by Terms Usage
Retweetable Structure
Retweets by Terms UsageRetweetable Structure
}Spelling out the entire word Retweet in your tweets receives on average 1.88 retweets. Using “please” will gather 0.32 retweets on average and “now” produces on average 0.17 retweets. Please. Retweet. Now.
Retweets by Exclamation Point Usage
Retweetable Structure
Retweets by Exclamation Point Usage
Retweetable Structure
Using up to 9 exclamation marks produces 0.484 average retweets!!!!!!!!!
Retweets by Uppercase Letter Ratio
Retweetable Structure
Retweets by Uppercase Letter Ratio
Retweetable Structure
OH SNAP — For tweets in all caps, they receive 0.8 retweets on average.
!
Does this mean you have to sound like a pre-teen
on Twitter to get Retweeted?
Does this mean you have to sound like a pre-teen
on Twitter to get Retweeted?
No.
Sunday
Retweet Formula
After Hours
And/Or
ExampleRetweet Formula
ExampleRetweet Formula
UPPERCASE Hashtags Mentions
Exclamation Points Retweet
Retweet Formula
ExampleRetweet Formula
ExampleRetweet Formula
Add Images
Retweet Formula
Add Images
Retweet Formula
{Lots of Corgi Pics, obviously}
ExampleRetweet Formula
ExampleRetweet Formula
Bottlenose Sonar Solo
Tools
Retweet Lab
Tools
TrackMaven
Tools
Focus on Your Audience
Recap
Retweets vs. Followers
Recap
Retweets vs. Followers
Recap
Winner!
Optimize with Data
Recap
Get Emotional
Recap
It’s all a Conversation
Recap
1. Who Gives a Tweet — (http://www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.pdf)
2. The Importance of a Twitter Retweet — (http://www.govloop.com/profiles/blogs/the-importance-of-the-twitter)
3. The Retweet Report — (http://trackmaven.com/blog/2013/12/the-retweet-report/)
Rockstar Retweet Resources
Q&A
