shifting the global economy towards smbs by godaddy | arabnet digital summit 2016

Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.

Stefano Maruzzi, VP at GoDaddy EMEA

May 30, 2016

Shifting the Global Economy Towards SMBs

CONFIDENTIAL. COPYRIGHT © 2016 GODADDY INC. ALL RIGHTS RESERVED.2Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved.

My name is Stefano ...I work at GoDaddy.And, I’m a small business super fan.

@smaruzzi


Who are we?

CONFIDENTIAL. COPYRIGHT © 2016 GODADDY INC. ALL RIGHTS RESERVED.5Copyright© 2016 GoDaddy Inc. · 14455 N. Hayden Road Scottsdale, Arizona 85260 (480) 505-8800 · All Rights Reserved. COPYRIGHT© 2016 GODADDY INC. · ALL RIGHTS RESERVED. 5

Marc Rosenblumsantacruzaleworks.com

GODADDY: UNIQUE ADVANTAGESCUSTOMER SCALE

14 Million

#1 IN KEY “ONRAMP”

62 Million

DNS queries per day on average in 2015

CLOUD PLATFORM SCALE

15 Billion

CUSTOMER CARE PROS

3,800+

Domains Under Mgmt, 20% of global total*

*Source: Verisign Domain Name Industry Report

GLOBAL FOOTPRINT

53 MarketsIn 44 Currencies and 26 Languages


What is it about the UAE?• Arguably one of the most connected markets globally*

• Internet penetration: 96% and still growing YoY

• Mobile Connections: 1.8 per person

• E-commerce blooming: 62% of population have purchased something online in the past 30 days

• Average time online is almost 8 hrs across PC or mobile devices.

*We Are Social: Jan 2016 Stats


Our Mission:To serve the other 95% of businesses in the UAE


Key SMB Challenges: SMBs need more SupportRemaining competitive

Cost of running a

business & renting a

space

Technology upgrades & investments

Demand & market

conditions

Financing and capital

investments

Source: http://www.sme.ae/StudiesAndResearchDocument/SME_Pulse_Executive_Summary_Q4_2014.pdf


Key SMB Challenges: SMBs need more Support

Source: http://www.sme.ae/StudiesAndResearchDocument/SME_Pulse_Executive_Summary_Q4_2014.pdf

Time• Focused on running the business day to dayOpportunities: • Understand the need to be digital but unsure how to launch

Knowledge• Awareness on what digital has to offerSkills• Technology is not always easy to navigateCosts• Run of Business vs. Technology investments; what is the benefit?Support• Need to have access to support 24/7 to help manage their online presence and have a peace of

mind

FROM INVISIBLETO VISIBLE


Get going...Then grow over time


The beginning of the journey: a domain name• .COM has been the sector leader for 30 years

• GoDaddy leading in this space•Now, additional choices

• 500+ domain name extensions to choose from


Plus privacy: Keeping your personal information secure

When you register your domain name, your contact and registration details get stored in the public WHOIS directory.

This tells you Who Is responsible for the domain or IP address, and was put in place to keep owners accountable.

But, spammers or identity thieves can gain access to your contact details by looking up your domain name.

Much like a lock for your office drawer or a password for your phone, the domain solution is: DOMAIN PRIVACY

Keeping domain owners accountable while keeping your personal information more secure


Give your domain a home: HostingSolutions for businesses of any size; and any set of skills.

INTERMEDIATE

Managed WordPressFreedom of the most popular website building tool without the headache of

managing the technical setup and updates.

Access to thousands of free themes to build content-rich and beautiful

websites.

BEGINNER

Website BuilderNo skills required, minimum time

investment. Drag and drop to create you website.

Online StoreChoose your design, drag and drop

your product images to open up your online store + shopping cart.

PROFESSIONAL

Web HostingAdvanced tools to put you in control of

your website. Benefit from scalable resources, 1-click install applications &

dedicated.

ServersDedicated, Virtual Private Servers and Cloud Servers for all developer needs.

ADDITIONS: SSLAdd an extra layer of security to protect your website and customer information.


Ramping up ProfessionalismFrom image to productivity: focus on what is important.

• Customers are 9x more likely to choose a business with a professional email address

• 46%* of managers are working a 40+ hr week: businesses need to adapt to the Work From Anywhere culture to maximize productivity*

• Get into the Cloud

• Keep in Touch with Customers & Your team, anywhere anytime

• Make your paper trail digital

• Always accessible, never lose another document

*EY Global Generations Report: 2015 figures. *E-Guide: Business Anywhere by Microsoft

http://www.ey.com/Publication/vwLUAssets/EY-global-generations-a-global-study-on-work-life-challenges-across-generations/$FILE/EY-global-generations-a-global-study-on-work-life-challenges-across-generations.pdf

https://www.microsoft.com/en-gb/smb/articles/guide-to-flexible-working?CR_CC=200659437&WT.mc_id=FY16_Q3+Mar_SMB_CloudPro_Owned_Social_Twitter_Ebook_Download_Awareness_O365_PROSOC_LLBFlexibleworkingebook_LocalInHouse


Leading by Example ...How are GoDaddy customers doing it digital?


BuldumBuldum.com - Turkey

• Customized products and gifts to create value

• E-commerce platform as shopfront, spillover into physical spaces

• Thousands of products; additional marketplace feature for designers & individuals to launch their own shops

• Grew by 1,453% from 2009-2014 making it one of Deloitte Fast Track’s 10 fastest growing companies in EMEA

Online presence mix: Domains, web hosting, SSL certificates with added benefit of stellar customer support

ROI of Being Online: Young & successful startup


p1m1.com - Turkey

• Sitting at the crossroads of technology, research & business: bringing together know-how from several engineering disciplines

• Develops software the solves five key problems: supply chain optimization, workforce optimization, routing, forecasting and location analytics.

• Focus on delivering efficiency to businesses; an easy-to-use yet technologically advanced product that delivers results.

• Average growth in annual turnover of 40 percent; founder Dr. Kurt recognised as Turkey’s Youngest Entrepreneur of the Year, and the following year, P1M1 was ranked Turkey’s 18th Fastest Growing Company.

Online presence mix: Domains, evolving hosting products, SSL, SFTP and email hosting services

ROI of Being Online: Evolving business with evolving online needs; fully integrated digital presence


Choosic.co - UKROI: Fresh Music Fun

• Testing the waters with YouTube, growing interest indicated it could grow into something more

• Desire to uncover new and unknown artists; breaking the radio trend of popular songs a la Tinder

• Algorithm and curated content choosing one song at a time for users to swipe left or right to skip or keep

• Shaping the music industry by offering data on user music preferences, listener counts and similar to labels

Online presence mix: Domain name, web hosting and of course the app!


Suvidhaa.com - IndiaROI: Payment & remittance company goes global• Aggregation of a variety of services from partner

companies to make payments easier; network of 80,000 franchise outlets across the country

• Ambitions to take the business global with international remittance services meant creating a global identity online

• Suvidhaa.com was a premium domain, already receiving traffic, but needed internal stakeholder support to purchase it at a premium price

Online presence mix: Over 80 domain names to protect and grow brand identity & draw in traffic


Gearforgirls.co.uk - UKROI: Passion with Purpose

• Sportwear store dedicated to women; fashionable gear for outdoors

• Notable gap in market, reaching a broader audience through an e-commerce model

• Physical shop maintains a local feel, but growing in parallel to digital reach acconting for 90% of business

• Doubled turnover in the past 3 years; featured as one of Small Business Saturday UKs 100 companies

Online presence mix: Range of different domain names to stay on top of the brand


Thank you