shilala online boutique
TRANSCRIPT
ShiLaLa
• ShiLaLa is a combination of “she” the feminine world
and LaLa is the person who guides and protect.
ShiLaLa is a merger of west and east, as she is an
English word and LaLa a Persian world, the soul of
Asia.
ShiLaLa OVERVIEW
• ShiLaLa is not just a brand but the house of number of brands.
• ShiLaLa is a revolution in the online apparel and fashion industry of Pakistan. It’s a venture which is never been before in Pakistan. It is an emerging platform for fashion seeker and trend conscious feminine of the country in e-commerce shopping trend.
MISSION STATEMENT
“ShiLaLa will be a leader in the Karachi apparel & fashion industry sector by offering customer
unique & stylish women’s look in affordable prices. The online retail store will provide low
price with quality product”.
VISION STATEMENT
“ShiLaLa will provide all the necessary products & service to outfit the young, Karachi female in styles that make her feel confident and unique. This will be achieved first through the setup of
online retail store and later through the addition of an brick-and-mortar”.
VALUE STATEMENT
• ShiLaLa is committed to the following values:• Maintain the utmost level of integrity in all
customer and vendor transactions.• Educating customers about recent fashion
trends and how to properly style their purchases.
• Meeting customer needs and wants at all times.
Why ShiLaLa existing
Problem Solution Opportunity
SERVICES BY ShiLaLa
• ShiLaLa has 2 main Houses.• Reĝa House• ShiLaLa House
Reĝa House
Looks that Reĝa House comprises,• The way we were• Bad moon rising• Breeze• In another land
ShiLaLa House
Looks that ShiLaLa comprise,• Pakistan Revival• Sweet revenge• Chasing the dream• Ordinary day• Clue less
Brands at ShiLaLa
ShiLaLa prepare look from two categories of brand.• Gold Brands• Silver Brands
Elite Box
• ShiLaLa is providing another great service to its customer by giving them customization option in shopping, they can create look by selecting number of brands available at Shi LaLa.
How To Buy at ShiLaLa
MARKET ANALYSIS
Marketing ObjectivesConduct research on a continual basis to keep up with market trends and to maintain a competitive edge. Regardless of whether you’re starting our business, market research is vital to understanding your target market and Build customer loyalty through superior services.
Conduct research for many reasons• Who is going to use our service?• How old are they?• Are they male or female? Are they married, single or working
women? • What is their level of education?• Identify changing market trends?• Identify consumer like or dislike?• Consumer needs and wants?• Research will help to make a significant decision to introducing
a new product/service or starting a business
MARKET ANALYSIS
Data collection methodCollection of data though face to face interviews fill questionnaires, surveys and social/web base experiment.
MARKET ANALYSIS
ShiLaLa Other Retail Stores
Providing a whole look at one place Offering customization. Feasible mode of payments
through money transfer and cash on delivery.
Other retail stores focus on selling products individually.
They do not provide customization. Mostly online stores do not provide
cash on delivery.
Services
COMPARATIVE ANALYSIS
Strategies
ShiLaLa Other Retail Stores
We will provide alterations and special ordering for our customers.
Providing high quality products in minimum price.
Focuses on customer involvement by creating online activities.
Continuous improvements.
They can only sell the products they have, i.e. no alteration and special ordering.
High quality products are always led to high price.
Customer involvement does not work for them.
Improvements occur seasonally.
COMPARATIVE ANALYSIS
ShiLaLa Other Retail Stores
Business model in which we would compete is B2C.when customer got aware about only for customer website, it will attract them.
They becomes less attractive when it comes to both models B2C and B2B, selected customer visit the websites.
Business Model
COMPARATIVE ANALYSIS
COMPARATIVE ANALYSIS
Uniqueness
ShiLaLa Other Retail Stores
Providing a look at a single click with a relevant price tag.
Having a variety of looks categories.
They only focus on selling products in different categories.
They possess only products variety.
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Services Strategies Busines Model Uniqueness
Shi LaLa
other retail stores
COMPARATIVE ANALYSIS
Strength• Personal data security.
• Feasible modes of payments.
• Diverse branded products for making a look.
Opportunities• Technical Advancement
• Growing e-commerce sales.
• We will be able to sale look according to personalization.
• Rapid growth in internet users.
COMPARATIVE ANALYSIS
MARKETING PLAN
Marketing Plan
Of ShiLaLa
Financial Marketing Non Financial
Marketing
Financial Marketing
MARKETING PLAN
MARKETING PLAN
Non Financial Marketing
MARKETING PLAN
Interviews in Mall Fashion Bloggers
MARKETING PLAN
Non Financial Marketing
Word of Mouth
BRAND PERSONALITY
• The overall brand personality of ShiLaLa aspires to be fashionable, customer-oriented, innovative, refreshing, stylish and educational.
• We are providing multiple designer accessories and multiple brands at one place. We are online store that educates. We help women learn about the designers, gather with their friends, and have fun during the process.
FINANCIAL PLAN
Expenses Rupees
Stationary 2,515
FIXED EXPENSES
Printer 5000
Computer 10,000
Scanner 10,000
RUNNING EXPENSES
Ads run on Facebook 1,000
Pamphlets & brushers 6,000
Ads run on Newspaper 5,000
Printing Expense 1,000
Web Designing 10,000
TOTAL EXPENSES 50,515
Initial Expenses of the Business
EXPENSES RUPEES
Stationary 22,140
FIXED EXPENSES
Depreciation expense-Printer 1,750
Depreciation expense-Computer 3,000
Depreciation expense-Scanner 3,000
RUNNING EXPENSES
Ads run on Facebook 12,000
Pamphlets & Brushers 36,000
Ads run on Newspaper 60,000
Printing Expense 12,000
Webs Designing 30,000
TOTAL EXPENSES 179,890
Yearly Expenses of the Business
FINANCIAL PLAN
FINANCIAL PLAN
FRAMEWORK
Asset
Structure
External
Environment Business
Risk
Financial
Decision &
Consideration
Risk
Price of Stock
Return
Internal
Environment Financial
Structure
Financial
Risk
ShiLaLa WEBSITE
USER FRIENDLY WEBSITE
ShiLaLa on Facebook