Shiny Provision store Case

Submitted by: Miss. Priya Mathur-PGDM2-1522

Submitted to: prof. Bibhas. B

Case Synopsis• Madhvan Anandan, the owner of Shiny Provision Store. •He wondered about his traditional managing and market-based skills in running the retail store•Large retailers can sell at lower prices because of high inventory.• Variety of items available all the time.• Large retailers have pleasant shopping atmosphere.• Small retailers have less space to cater different types of products.

Problems of the case• Large retailers are a one stop shop for all the needs of consumer• Large retailers have loyalty programs which small retailers cant provide• Small retailer has limited operating hours• Vertical conflicts – different level of marketing channels Ex- wholesaler & retailer• Horizontal conflicts – same level of marketing channels Ex – Between different intermediaries

Analysis• The average middle class is highly price sensitive.• Reliability on credit• People prefer to alternate between branded & unbranded goods• People like to experience the product before purchasing it• Inclined towards discounts• Always on tight budget except festival times• Attracted towards better aesthetics of a store• Tend to shop once a week for rations/ everyday for perishables. Ex milk, bread• Inclined towards availing free home delivery

Inferences• Customer wants an aesthetic & clean environment• Customer wants a good store service• Customer wants variety of products stocked.• Customer wants all kinds of electronic transactions available• People prefer free home delivery for FMCG

Recommendation• The shopkeepers should be polite and warm in greeting their customers.• They can take feedback from the customers in order to improve their product line.• They can give discounts on selective fast moving products.