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    SHIPPING LINE

    A company which operates a ship or shipsbetween advertised ports on a regular

    basis and ofers space or goods in returnor reight based on a tarif o rates!

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    IN"#$ %ontainer shipping is the main way to transport

    goods around the world & it enables global

    trade!

    Everything rom door handles and strawberries'

    to ma(e)up and computers' have seen the

    inside o a container! *ithout container

    shipping connecting the world we would not

    have the variety o goods we have today+

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    ,A%"S A-$." %$N"AINE#SA standard container can hold /0'120 tin cans!

    %ontainer capacity is measured in twenty)

    oote3uivalent units 4"E.5! "his is the si6e o

    the standard /7)oot long 48!71 m5 container!

    Another standard si6e is the orty)oot 42/!29

    m5container 4i!e! two "E.s5! A orty)oot

    e3uivalent unit 4,E.5 can be loaded with about

    /7 tons o cargo!

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    ":PES $, %$N"AINE#S

    $pen tops are used or

    easy load o cargo such

    as logs' machinery and

    odd si6ed goods!

    ,lat rac(s can be used

    or boats' vehicles'

    machinery or industrial

    e3uipment!

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    $pen sides may be

    used or vegetables

    such as onions and

    potatoes!

    "an( containers

    transport many

    types o li3uids suchas chemicals' wine

    and vegetable oil!

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    HISTORY

    A HISTORICALLY FATHER-SON TEAM

    HIS PHILOSOPHY:

    No loss should hit us, which could be

    avoided with constant care

    Arnold .Peter. MollerA MAN WHO C!A"! OPPO"#NI"Y

    $O HIM S!L$

    Arnold Maersk Mc-Kinne MollerA MAN WHO A%AIL !%!Y POSSI&L!

    OPPO"#NI"Y &Y COLLO&A"IN'

    WI"H #S NA%Y

    "here are two onl( wa(s to )row,

    or)anicall( or via ac*uisitions+

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    !ISION STATEMENT

    We create oortunities in )lobal co--erce

    MISSION STATEMENT

    "rul( understandin) our clients and their business+

    O..erin) second/to/none transortation solutions+&ein) ro.itable / and deliverin) sustainable, ro.itable

    )rowth+

    Continuousl( reducin) costs and increasin) e..icienc(+O..erin) our collea)ues ersonal )rowth and a -otivatin)

    lace to wor0+

    &ein) innovative+

    &ein) )ood cororate citi1ens+

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    MAERSK LINE AT A "LANCE

    !-lo(ees: about 23,455 and 6,355 Sea.arers+

    Nu-ber o. reresentations: about 755 o..icesLocated in: -ore than 236 countries

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    MAERSK LOGO IN 1928 & IN 1972

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    KEY PERSONNEL IN MAERSKLINE

    !ivind 8oldin)Chie. !9ecutive O..icer

    P!"! AN!SON

    Chie. $inancial O..icer

    Morten !n)els to.tChie. Oeratin) O..icer

    Lucas %os

    Chie. Process o..icer

    Lars ;a0obsen

    Head o. networ0 < rocess

    !ivind 8oldin)Chie. !9ecutive O..icer

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    #N; $PE#A"$# 0/'970 221 00

    %$S%$ %ontainer

    L! ?!@> 081'012 20@ 10

    9 %S%L ?!0> 087'2 207 99

    1 N:; ?> 027'29@ 279 @1

    27 HanBin Shipping

    /!@>

    071'?8? 1/ 29

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    SOME MA#OR

    $NCONTROLLA%LE

    THREATS TO

    SHIPPIN" IN&$STRIES

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    FL$CT$ATION IN F$EL PRICES

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    PIRACY ATTACKS

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    STRATE"IC

    MANA"EMENT

    MATRI'ES

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    %C" MATRI'

    The example of service TP1 i.e trans pacific

    routing 1 is the best example of bcg matrix

    The service had a routing of Yantian, Xiamen,

    Kaohsiuing, Los Angeles, a!land, "onolulu and

    #uam $hich have been dismissed recentl%

    because of lo$ freight and increment in bun!erlost .

    The service have been in continues loss since &

    %ears and no$ the board decided to dismissed the

    service and

    introduce ne$ service serving some port from

    previous service

    The ne$ routes as per mar!et demand TP1 havebeen replaced b% TA'(A) *XP+*

    $hich routing $ill be KA"'-)#TA'(A)/0

    TA'PA'TA'(A)/0L A)#*L* -A/0

    AKLA)-A/

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    THE "RAN& STRATE"Y MATRI'

    AS PE# A-$CE G#APH I" IS %LEA#"HA"

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    E'PORT AN& IMPORT

    PROCE&$RE

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    T(ere are si) *asic and +ost

    i+,ortant doc+ents reired /or

    s(i,+ent0

    Invoice

    Pac0in) listCerti.icate O. ori)in

    eclaration

    Shiin) bill&ills o. ladin)

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    Internal Invoice: It Is an intra co-an( docu-ent used to account .or the total

    e9ense o. -anu.acturin) and e9ortin) )oods+

    Co--ercial involves: it is a docu-ent which seci.ies all the details o. the

    e9orter and the reciient+

    It is used as a custo-s declaration rovided b( the co-an( that is e9ortin) an

    ite- across international borders+

    A co--ercial invoice is used to calculate tari..s, and is co--onl( used .or

    custo-s uroses+

    It also includes a state-ent certi.(in) that the invoice is true and has a si)nature o.

    the authorit(+

    IN!OICE

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    So+e s,eci/ic in/or+ation t(at t(e in1oice (as are0

    Na-e and Address o. the shier

    Na-e and address o. the consi)nee

    Invoice date

    Purchase order no+

    Nu-ber o. units, unit value, total value o. each unit

    "otal value o. the shi-ent, includin) currenc( settle-ent

    eason .or e9ort

    Nu-ber o. ac0a)es and total wei)ht o. ac0a)es , etc

    "er-s o. a(-ent

    "er-s o. deliver(

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    TERMS OF &ELI!ERY0-

    $AS = $ree Alon)side Shi >na-ed ort o. shi-ent?/ "he seller -ust lace the )oods

    alon)side the shi at the na-ed ort+ "he seller -ust clear the )oods .or e9ort+

    $O& = $ree on &oard /"he seller -ust load the )oods on board the vessel no-inated b( the

    bu(er+ Cost and ris0 are divided when the )oods are actuall( on board o. the vessel >this rule

    is new@?+ "he seller -ust clear the )oods .or e9ort +"his the -ost co--onl( used ter-+

    C$ = Cost and $rei)ht Seller -ust a( the costs and .rei)ht to brin) the )oods to the ort o.

    destination+ However, ris0 is trans.erred to the bu(er once the )oods are loaded on the vessel+

    CI$ = Cost, Insurance and $rei)ht !9actl( the sa-e as C$ e9cet that the seller -ust in

    addition rocure and a( .or the insurance+ Mariti-e transort onl(+

    eliver( dut( aid P

    eliver( dut( unaid #

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    &OC$MENTS $SE& S$CH AS 0- Packin2 list- Ite-i1ed list o. articles usuall( included in each shiin)

    ac0a)e, )ivin) the *uantit(, descrition, and wei)ht o. the contents+Preared b( the shier and sent to the consi)nee .or accurate tall(in) o.

    the delivered )oods+ Also called bill o. arcels, ac0in) sli, or unac0in)

    note+It also -entions the di-ensions that is len)th breadth n hei)ht o. the

    ac0a)es+

    Certi/icate o/ ori2in- Certi.icate o. Ori)in is a certi.icate statin) the

    countr( o. ori)in o. the )oods+ eendin) on the i-ortin) countr(s

    re*uire-ents, this can be as si-le as bein) issued b( the seller or the

    -anu.acturer+ In -ost cases however, it is re*uired to be issued b( a

    Cha-ber o. Co--erce in the countr( o. ori)in+

    &eclaration- An e9ort declaration .or- is a docu-ent that is sub-itted to

    the custo-s revious to the e9ort o. )oods+

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    "his docu-ent is used b( the custo-s to char)e an(alicable duties and ta9es and is also used to rovide

    accurate statistic data to the )overn-ent+

    "he co-an( that .ul.ils an e9ort declaration has to

    rovide details such as:etail o. the )oods, *uantit(, value, ori)in+

    Countr( o. destination and entit( receivin) the )oods+

    etail o. the e9orter+Si)ned declaration o. the e9orter+

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    DOCUMENTS NEEDED SUCH AS :-

    S(i,,in2 *ill- "he shiin) bill is reared in the na-e o. thee9orter re.lectin) the )oods, its *uantit( to be e9orted alon) with

    rice+ It can be reared b( the e9orter or its a)ent+ "he shiin)

    bill reared should be entered in the data base o. the Custo-s

    Authorities or their authori1ed reresentatives o..ice .or

    authentication B aroval+ It Is the CHAs ob to .ile the shiin)

    bill+

    S&F- A docu-ent sub-itted to custo-s authorities b( e9orters

    veri.(in) that shiin) bills are accurate and co-lete+ An e9ortercon.ir-s on .or- S$ that the a-ount aid b( the bu(er is the

    sa-e as the .ull e9ort value stated on the shiin) bill+ Also called

    statutor( declaration .or-+

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    A.ter these docu-ents are read( the shier )ives the docu-ents to the

    .rei)ht .orwarder who hands over these docu-ents to the CHA+ "he

    custo-s o..icials )o throu)h the docu-ents assess the- and a.ter

    con.ir-in) that the docu-ents are authentic the( arove the shi-ent+"he .rei)ht .orwarder collects the shi-ent or car)o .ro- the CHA and

    loads it onto the shi+ It is the chas ob to clear the )oods .ro- the

    custo- and hand it over to the .rei)ht .orwarder+ "he .rei)ht .orwarder

    has to &oo0 a sace in advance with the shiin) line statin) all the

    Car)o that needs to be transorted+ When the car)o is in ossession withthe shiin) line, the( )ive the shier or the consi)nor the bill o.

    ladin)+

    %ill o/ Ladin2- It is a docu-ent which covers transort b( sea Si)ned

    b( the carrier or the .rei)ht .orwarder+ it serves as a receit to the

    consi)nor .or the )oods, as evidence o. the contract o. transort

    containin) the conditions o. transort, and as a docu-ent o. title b(

    which ossession o. the )oods can be trans.erred+ It is the roo. that the

    carrier has received the )oods in )ood order and condition and that the(

    were also laced on board the shi+

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    IMPORTS

    "he .irst thin) done be.ore i-ortin) is selectin) thesulier+ "he loo0out .or suliers in the .orei)n -ar0et

    throu)h Internet and a.ter receivin) *uotations .ro-

    di..erent suliers the( select the sulier with best

    *uotation+

    "he co-an( aoints the .rei)ht .orwarder and )ives

    the- the contact nu-ber, the sulier sa(in) that the

    articular -aterial needs to be i-orted .ro- anothercountr(

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    "he .rei)ht .orwarder contacts with a branch in the countr(.ro- where the -aterial has to be i-orted and as0s the- to

    contact with the sulier+

    A.ter the -aterial is read( to be i-orted the .rei)ht

    .orwarder in the ho-e countr( a)ain con.ir-s .ro- theconsi)nee that should he shi out the car)o+

    A.ter the car)o has reached its destination that is the ho-e

    countr( the .rei)ht .orwarder as0s the co-an( to in.or-

    the custo- house a)ent to clear the )oods .ro- the custo-s+

    "he custo- house a)ent .iles the bill o. entr( in the

    custo-s+

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    &ill o. !ntr(/A declaration b( an i-ortero. the e9act nature, recise *uantit(and value o. )oods that have landed it is e9a-ined b( custo-s authorities .or

    its accurac( and con.or-it( with the tari.. and re)ulations+

    "o clear the )oods so-e duties have to be aid in the custo-s+

    "he dut( as to be char)ed on the assessable value o. the car)o/

    assessable value D> cost rice E .rei)ht Einsurance? 2F landin) char)es++

    "he other duties:

    basic dut( 25F 7F 6F and nil+

    Counter valuin) dut( it is alwa(s 2GF+Secondar( education cess GF

    hi)her education cess 2F

    additional dut( F