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Page 1: Shitstorm Scale - how to properly react to a social media backlash

Crea%ve  Commons  3.0  BY  SA  Schwede  +  Schwede  GmbH,  Switzerland,  @barbaraschwede,  @mikeschwede  

Page 2: Shitstorm Scale - how to properly react to a social media backlash

Crea%ve  Commons  3.0  BY  SA  Schwede  +  Schwede  GmbH,  Switzerland,  @barbaraschwede,  @mikeschwede  

Page 3: Shitstorm Scale - how to properly react to a social media backlash

Crea%ve  Commons  3.0  BY  SA  Schwede  +  Schwede  GmbH,  Switzerland,  @barbaraschwede,  @mikeschwede  

Page 4: Shitstorm Scale - how to properly react to a social media backlash

Crea%ve  Commons  3.0  BY  SA  Schwede  +  Schwede  GmbH,  Switzerland,  @barbaraschwede,  @mikeschwede  

Page 5: Shitstorm Scale - how to properly react to a social media backlash

Crea%ve  Commons  3.0  BY  SA  Schwede  +  Schwede  GmbH,  Switzerland,  @barbaraschwede,  @mikeschwede  

Page 6: Shitstorm Scale - how to properly react to a social media backlash

Crea%ve  Commons  3.0  BY  SA  Schwede  +  Schwede  GmbH,  Switzerland,  @barbaraschwede,  @mikeschwede  

Page 7: Shitstorm Scale - how to properly react to a social media backlash

Crea%ve  Commons  3.0  BY  SA  Schwede  +  Schwede  GmbH,  Switzerland,  @barbaraschwede,  @mikeschwede  

Page 8: Shitstorm Scale - how to properly react to a social media backlash

Crea%ve  Commons  3.0  BY  SA  Schwede  +  Schwede  GmbH,  Switzerland,  @barbaraschwede,  @mikeschwede  


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