shivangi dey & mary cate kohout - university of southern...
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Shivangi Dey & Mary Cate Kohout
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Past: Fenty BeautyBeauty for all
Exclude no one
Show don’t tell
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Past: Rihanna
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Savage X Fenty
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“We want to make people look good and feel good,” explains Rihanna, who
approaches Savage X with the same mentality she does all her projects—to
make something new and fresh that everyone can relate to and feel confident in.
“We want you to feel sexy and have fun doing it."
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The Mission:
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ProductLingerie and sleepwear designed for women of all shapes and sizes
Known for the accessible prices as well as assortment of lingerie
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Price
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Ranges from $10 to $100Selling a more inclusive luxury
Xtra VIP Membership - Shop or ‘Skip’
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Place
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❖ Mostly online shopping❖ Pop-up stores in limited locations
➢ New York, Mall of America (MN), San Jose, Las Vegas
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Promotion
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More inclusive models
Rihanna’s image
Sets trends in the market
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Promotion
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Future of Fenty
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● Will span both men's and women's fashion, plus childrenswear● Perhaps will be tech products, office supplies, home decor and garden ware
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Sources
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https://fashionunited.com/news/business/savage-x-fenty-one-year-later-what-s-rihanna-s-impact-on-the-lingerie-market/2019050627643
https://www.savagex.com/xtrasavage
https://www.businessoffashion.com/articles/professional/why-lvmhs-secret-rihanna-project-makes-sense