Attitude which represent ones belief, feeling and ideas ,action,tedency towards object and ideas.

When a person feels about something ,about a place, commodity and a situation or an idea is called attitude.

Nature of Attitude

•Attitude are learned

•It is the feeling ,Beliefs of individual and groups.

•These feelings and beliefs are defined ones Predispositions towards given aspects of the world.

•It is not permanent it changed

CognitiveEmotional

ComponentsEmotional

Components

Behavioral ComponentsBehavioral

Components

Components of Attitude

Cognitive Components- The Belief , Information, Knowledge and information.

Eg-If a Person does not like or negative attitude about the nuclear bomb ,In interview if he asked about the nuclear bomb he give negative points only means he does not like the nuclear bomb that means his belief and information is negative for that.

Affective Components- Feelings, Sentiments and moods of emotions towards a particular object

Eg-Wanted to go for a night shift job rather that a General Shift Job

Behavioral Components-Way of thinking ,Behaving and feelings

Eg-If some one like the Principal of the college his attitude is made by feelings and behavioral aspects

Model of Attitude

IdeasBelief

Information's

PositiveNegative Feelings

Tendency to behave

Attitude

Attitude Objects

Functions of attitude-

1.Attitude is a determine function-Attitude determine the meaning of what is seen in the environment may be good or bad means favorable attitude has good meaning and unfavorable attitudes are bad meaning.

2.Attitude is a contradictions –means some time they give two meaning words and diplomatic opinions about the same things.

3.Attitude is a adjustment function-Attitude is provides a function to adjust in the proper environment to adjust themselves in that environment. Treated them badly negative attitude and treated them good a positive attitude.

4.Ego Defense Function- Employees in organization want to protect their own image and some negative attitude for the new comers and they have ego defencsive function when may not be changed.

5.Expressive Function-It provides someone values and self identity of a person A Manager is belief in ethics so his attitude shows the voice of a quality of work.

6.Attitude is a knowledge function- Maintain stable ,Organized and meaningful structure of a person not bluff anything.

Family and Peers Group

Neighborhood

Attitude

Classical Condition

EconomicalStatus

Mass Communication

Family and peer group-If the parents has a positive attitude or negative attitude for a object the children's will follow the same attitude.

Neighborhood-The Cultural Facilities,Relegious group possible ethnic which is affect the attitude.

Economical Status-The economical status of an individual change the attitude and belief towards the Trade Unions and Workers and Manager is different.

Mass Communication-The Medias like TV,Radio,News Paper from which they got the information's can changed the attitude.

Classical Conditions- When we belief that the condition of the environment is good rather is bad but we belief that it is good.

Eg- Sale a Sachines bat with Rs.2000000000 But is has no meaning only Sachine use it that is the condition

Attitude and Job Satisfaction

Lockes Model of Job satisfaction and Positive attitude

Organizational factor

Group Factor

Individual Factor

OutcomeExpected

OutcomeReceived

Satisfied

Dissatisfied

Outcome

Organizational Factor for Positive attitude

Employees satisfaction-Provide them right salary right Beahaviour.

Promotion and Fringe Benefits-Provide them benefits for particular situation ,Incentives, Allowances

Welfare-Provide them education, Good working Condition to make a good belief.

HRD-Provide them Training and development and Rights .

Flexible working Condition-Working culture ,Job Profile must be good for make a positive attitude

Group factor-

•Size of the Group-Make Minimum member to avoid conflict and maximize the positive attitude for the organization

•Supervision-The head of the group must good administrative skills and adequate behaviour is most important.

Individual Factor-

•Self-esteem-Means treat them as partner do not as workers and their attitude is definitely positive.

•Morale Improvement by giving them status no only Salary.

•Make them interest in job to perform and a good positive attitude

Cause dissatisfaction and Negative attitude-

1.No Promotion and security of job2.Less Salary and Unfair reduction.3.Working Condition is poor.4.Behavioural aspects are bad .5.No Support from Management.6.No welfare in Organization

Which Cause a Dissatisfaction and a Negative attitude for the Organization

Exit

NeglectLoyalty

Voice

Leaving the OrganizationSuggestion to Improve the Condition

Waiting for the improvement of the Conditions

Go Slow and Negative attitude towards work

Channing attitude of self-

1.Employee has to make positive attitude (Belief, Proper Information and Ego) 2.Think about yourself and develop your own attitude.3.Listen others and develop the positive attitude.4.Get in to continuous development and communication program5.Build a self esteem and prestige 6.Stay away from negative influences.

Changing the attitude of Employees

1.Give feedback-Employees are told about their negative attitude and if it is harmful and manager needs to offer alternative attitude.

2.Good Working Condition to work in the culture.

3.Positive Role Model means if the Manager is the positive attitude and the role model the workers provides the positive attitude.

4.Providing new information's means updated information and do not ignore the information's.

5.Use of fear to change some unethical negative attitude.

6.Providing coopering some situations to change their attitude .

7.Degree of commitment on target means morale development.

Function of Positive attitude

1.Maximize the Productivity.2.Team Work.3.Self Management and Problem Solving.4.Improve quality.5.Reduce Stress.6.Loayl to Organizations

Barriers to Changing an Attitude

Cognitive Dissonance- When a person behaves in a fashion that is inconsistent with his or her attitude, Means he or she knows it is wrong but steal continue to inconsistency .

Prior Commitment-Means the belief is unchanged and unwilling to change.

Insufficient Information-Two Way Communication is not possible from TOP Management and Workers which creates a negative attitude.

Norms-Some time Norms are pressuring to change the attitude, Some times norms are forcing for negative and positive attitude because the norms change the perception towards the attitude.

Belief about the Behaviour & Outcome

Behaviour IntentionsMay be +ve if belief on Behaviour and outcome

-ve if belief on Perception

Belief about the Group ,Family, Society

Attitude

Perception

Mahajan belief to take Fish for good health but fear about his norms of his family

Values & Attitude & NormsThese are stable and long lasting which can be changed but not so easilyand its influence life

Values are divided in to two types

Terminal Value- Comfirt,Wisdom,Excellent are the terminal value

Instrumental Value-It is the steps to achieving the terminal Value Like ambition, courage etc.

Some other values are

Theoretical Values-Discover of truth, Rational Approach to Problems.

Economical Values-The Standard of Living

Aesthetic-Value of Grace

Social-Value of Loving People

Political-Value of Power and Position

Relegious-Value to the Universe.

Measurement of attitudeThurstone Scale-In this method the first data collected from the respondent and the Next data Collected from the Others and Compare the whole process to find out the attitude .

Likert scale-It is provide 5 parameters for the attitude measurement•Strongly Approved•Approved•Undecided•Disapproved•Strongly Disapproved. •To measure the Attitude very clearly.Guattams Scale-In this scale the employee of the organization give 6 number of dissatisfaction that to higher degree to understand and develop the attitude by satisfy him.Bogardus Scale-Seven Point Scale raising from Most Favorable Picture.

Opinion Survey-By Give Questionnaires to individual and groups to find out the result and measure the attitude accordingly.

Interview-By asking him yes and no questions about a particular objective to understand the attitude.

Projective Survey-Provide him a particular situation and handle it alone to understand the attitude