PESTEL Analysis

The PESTEL analytical tool normally conducted from a Chevalier perspective (Fig ) to help plan for

future direction based on macro-environmental factors. The framework consists of six main macro-

environmental influences political, economic, social, technological, environmental and legal Johnson,

Scholes and Whittington (2008). Ihsan (2012) mentions that it is not possible for a company to

survive in the long run without knowledge of the changes in their macro-environment.

¨Developing a clear understanding of the cause-and-effect relationships between the factors in the

PESTLE model is more challenging ̈

Tovstiga and Aylward (2008)

The PESTEL model can fulfill two basic functions for an organization according to Ihsan (2012). In first

hand it works as a tool for identifying the environment, which the organization operates in. As a

second function the PESTEL provides information, which enables the organization to anticipate

situations and happenings that might occur in the future that will affect the organization. The

analysis applicability of the model becomes more trustworthy.

Fig . Causal Relationship of PESTEL (Chevalier perspective)

Economic factors

Chevalier AB is a commercial for-profit organization. The main advantages of Chevalier AB products

are good quality product with down cost. In order to obtain a financial success through high efforts

may be able to often conflict with it assumed corporate social obligation such as: Exchange rate,

Interest rate and material cost Parikshit, Basua, John Hicksa, Branka Krivokapic-Skokob, Chris

Sherleyc (2015). In order to bring down cost, chevalier increases the production volume maintaining

the same price.

Environmental:

Effective recycling

Social: Customer

focus, Development

potential with new

trend

Technological:

Teflon material,

Recycling, Heating

element.

Economic: Increase

volume with same

price; Balance material

cost, Exchange/interest

rate

Consequences: High

end brand/quality

product with

globalized market

Political: Brexit,

High dollar rate

Legal:

Environmental law:

no FC materials

Political factors

Impacts of political forces are very high on organization, in government interest impact directly or

indirectly through an industry. So it is necessary maintained strong connection with state, federal

government and locals (Freebairn, J; Quiggin, J (2006)). The Brexit has been affected the Chevalier to

15-20% increase the cost. Influence of Russian embargoes on weapons and uncertainty in dolle r rate

were also affected negatively on turnover Gebauer, Heiko and Christian Kowalkowski (2012).

Gebauer, Heiko and Christian Kowalkowski, mentioned that customer-focused units have strong

resoursce flexibility for providing products and services.

Social factors

The EU society and Global changes are highly influenced in almost every area such as commercial activities, organization behavior as well as business ethics. In present scenario companies are tended towards product and globally focused organization in other hand sales area were organized around region and countries. Chevalier mainly focusing customers both men and women in 25 to 45 age, including wide variety of product such as such as passports hunting, bird hunting dog standing etc. The multilayer selling is introduce to capture new generation audience market and hunting through big cities like Mexico with high branded products are highly influenced in social aspects. There are huge opportunities for development, in Sweden we have a good position, Norway, Chevalier can increase quite proficient, then it's the rest of the exports that we see the greatest potential. France, for example, we have nästinintill zero and that is Europe's largest market with 1.2 million active hunters. Chevalier's additionally a French name, so we have a lot to exploit and get on the market.

Reference

Parikshit K. Basua, ,John Hicksa,Branka Krivokapic-Skokob,Chris Sherleyc, 2015, The Extractive

Industries and Society. Mining operations and corporate social responsibility: A case study of a large

gold mine in regional Australia. Pages 531–539.

Freebairn, J; Quiggin, J (2006) AUSTRALIAN JOURNAL OF AGRICULTURAL AND RESOURCE

ECONOMICS, Water rights for variable supplies, Volume: 50 Issue: 3 Pages: 295-312 DOI:

10.1111/j.1467-8489.2006.00341.x

Tovstiga,G and Aylward,M(2008)¨Strategic Direction Study guide, Henly business School

Gebauer, Heiko and Christian Kowalkowski (2012),“Customer-focused and service-focused orientation

in organizational structures”, Journal of Business & Industrial Marketing, Vol. 27, Issue 7, pp. 527–537.