Department Of EconomicsBahauddin Zakariya University MultanReport on ZAPAKER A Project of Entrepreneurship

Submitted To:Sir Billal Tariq

Submitted By:Sahiba Allah YarRoll No. 8Tayyaba Ahmad khanRoll No. 16Rabia NasirRoll No. 24Abeera NajmiRoll No. 25

ACKNOWLEDGEMENT We first of all very much gratified to ALLAH Almighty for helping and guiding us. Then we heartily thank our course instructor and supervisor Sir Bilal Tariq who taught us in such a way that makes Entrepreneurship very easy for us. His encouragement, guidance and support from the initial to the final level enabled us to develop an understanding of the subject. His given concepts will always been a treasure of knowledge for us.

Lastly, I offer my regards and blessings to all of those who supported me in any respect during the completion of this report.

Introduction to Company

Zapaker Shoes launched on January,2012 Zapaker company starts its tracking shoes brand by targeting CHILDREN And now have the tracking shoes for every consumer

Mission StatementMission statement is to provide solution that surpasses stockholders expectations by utilizing cutting edge technology, skilled manpower and a culture of integrity. VisionTo become the most resourceful and reliable one stop personal tracking and sole tracking company in Pakistan.

Introduction To Zapaker ShoesServices are Reliable Cost effective Available round the clock Suited with the local environmentWe not only understand the market requirement, but are also technically sound to cater the problems related to the local GSM network

Marketing Mix Of Zapaker

1. Product

Product Functionality and Quality Warranty Design Packages

Functionality and QualityShoes serve to protect our feet from the elements and provide comfort. The more the shoe is easy; the more it provides greater comfort from all angles of your feet. The other best purpose of our shoes is the tracker system placed in it which provides safety of people around you. We feel proud on our reputation, which is built on quality of service and personal attention to detail along within a pleasant friendly environment. Warranty The warranty of ZAPAKER shoes is 1 year. Lifetime warranty of tracking module is provided for customer consistent services. In case of damage and theft, tracking module will arrange the customers a newly purchased pair of shoes with a registered tracking module.Design and Packages Zapaker provides the shoes with a lot of new trendy designs and styles for ladies as well as gents. Formal as well as Informal wear has also been introduced. Many Packages have been introduced like: ZAPAKER BRONZES, ZAPAKER BRONZE PLUS, ZAPAKER SILVER which can be distinguished accordingly their different features. Price List price Payment period DiscountsList Price Price ranges from Rs. 2000 to 8000 of shoes Free of cost built in Tracking Module The annual fee of ZAPAKER shoes according to the packages are: ZAPAKER BronzesRs. 7000/- per year ZAPAKER Bronze PlusRs. 10,000/- per year ZAPAKER SilverRs. 15000/- per yearPayment Period and Discounts On spot payment of shoes Annual payment period of tracker module Free tracker system for one year discount Birthday incentives to loyal customers

Promotion Advertising Use of TVs commercials and radio commercials Media TypeTV ads, billboards and broachers Budget 85 % budget on its promotion Sales PromotionBuilding strong customer relationship

Place Distribution Channels200 Outlets Order processing The delivery of shoes is on time Inventory No compromise on late delivery and on quality

OUR SHOES (Models)

THANK YOUFrom Team ZAPAKER