Shoeless Joe’s

By: Vivian And Carter

History of Shoeless Joe’s

• In 1985 a new Canadian Immigrant by the name of Fred Lupreiato purchased a small restaurant-bar in Toronto naming it Shoeless Joe’s.

• It now has expanded to 34 locations over Canada and growing.

• Its been a Franchise since 1997 and a CFA member since 1999.

Their Mission

• To be the best and largest sports-themed franchise restaurant chain in Canada, by offering “All Star” service standards to our guests and providing top quality food and beverage at affordable prices. Shoeless Joe’s will maintain the strictest of standards through our franchisee selection, operational compliance, continuous education and commitment to excellence.

Price to own!

• If you want to buy a shoeless Joe’s you better have a lot of money.

• Start up Capital fee to build your restaurant would be $300 to $350 Thousand.

• Investment Required for all the alcohol, TV's food, cutlery etc, would cost you $650 to $950 thousand.

• Your Franchise fee, $45,000.

Royalty fees and breaking even

• Royalty fee is 5% and the Advertising fee is 2% of gross sales.

• It would take an average three years to break even when starting or purchasing a Shoeless Joe’s.

Charity Relations

• Shoeless Joe’s Restaurants is proud to be the Official Restaurant of Shoot for a Cure, Spinal Cure Research.

• Almost every week during the regular hockey season a player (amateur or pro) suffers a serious spinal injury. Most of these injuries occur to the cervical spine of players 16 - 20 years of age who were playing in supervised games.

Charity Relations

• Every year we have committed to raising at least $100,000 for Shoot for a Cure, the bulk of which will come from a cash portion of every soft drink we sell across the brand. Locally, our franchisees are active participants in community charities and events.

Food Samples

• Shoeless Joe’s offers best quality food from their award winning Baby Back Ribs to their world famous Chicken Wings.

• They have foods that you’ve never thought would exist. Like a Tender marinated pulled pork, fresh tomato, green onion, smoked mozzarella cheese and our signature pizza sauce. Drizzled with buttermilk ranch dressing, chipotle BBQ sauce and topped with freshly made crispy onion straws. Mmmm I wouldn’t mind some of that goodness right now!

DRINKS!

• Shoeless Joe’s offers some incredible drinks! • CORONITA MARGARITA The best of Mexico, all in one

drink! A Corona® placed upside down in a frozen orange and lime margarita. Handle with care! (1.25 oz)

• Or you can get their many different kinds of beers from Canadian to Heineken, Guinness or Rickards Red and White.

• They also have wines, spritzers, and Hot drinks also served with alcohol. Must be of age. Please drink responsibly.

Pictures of yummy goodness!

Franchising

• http://www.franchiseinfo.ca/franchise.php?Franchise_ID=F06673

• If you want to start your own Shoeless Joe’s restaurant This is what you need to do!

• You also need to go onto www.shoelessjoes.ca and request an information page.

Operational Compliance

• The success of Shoeless Joe’s is due in large part to our chain-wide adherence to and maintenance of the highest standards of quality and operational excellence. Our systems work through commitment and most importantly, compliance to an established set of standards that have delivered consistently great results for more than two decades.

Other Information• What is the initial Franchise Fee and• what services are provided?• ANSWER• The initial franchise fee is $45,000 and you get the• following for it:• a. Real Estate Selection: Excellent relationship with• landlords, site evaluations, demographics.• b. Design and Development: Well known designer,• complete construction drawings, high-end museum like• artifact displays - authentic and cannot be duplicated.• c. Training: Full training program, Franchise University• meetings, opening team and All Star training.• d. Menu Development: Best quality and ideas;• constantly evolving to suit industry trends• e. Support: Ongoing operational standards and support• that set franchisees up for success.

Resources

• http://www.marathonrealty.ca/PDF/Shoeless%20Joe's%20Corporate%20Brochure.pdf

• www.google.ca/shoelessjoes

Reviews from real people!• Run of the mill”• Reviewed 20 January 2013 : Not great. Not bad. Just about exactly what one would

expect of a Sports Bar. Not being a sports fan myself, I question why I acceded to go. Food was passable if a little on the pricey side for what it was.

• “Great spot!!!!”• Reviewed 5 April 2012: person found this review helpful: One of my new favourite

places to meet up with my friends. Very nice girls and their menu has something for everyone.

• Really?”• Reviewed 10 September 2012: person found this review helpful : We booked a room

for our friends birthday party, when random people started coming into it one of our friends politely asked them to leave after they finish the game, the guys were very rude to her. and when a waitress tried to punch her in the face. things got out of hand, the Georgetown shoeless Joe’s has great food. but tame your waitresses and show some respect for your customers.