1

2

Shoes UP Graphic Design Video Games Music Sports Design Food Art and Books Shops Style and Shoes

Presentation contents * First Impression * Target Group * Articles * Advertisements * Illustrations

By Dimitar Petkov Asell Yusupova

3

Cover * Bold Heading * Bright Pop Colors * Very little text * Bold and Italics * Attractive Images * Price Included

Style * Urban * Street language/ fashion slang * Exclamations * Active (reading) * Cutting-edge

Lay out * Interviews * 2 columns/2 languages * Many pictures * One page ads * Images of shoes

4

Contents * What’s new in style and fashion * Interviews with famous artists, musicians, designers, shop owners * Street style – Regular people share their style and show their shoes * Cafes and food * Top sneaker brands * Contextual ads

Price/quality * Recommended price 4,50 euro * Subscription 24 euro * Quality too good for the price * Price is lower than in the market (avg. of 7 euro per issue)

5

Target Group * Young and artsy * Creative * Living in Europe, US or Japan * Street fashion/ sneaker lovers * Generation X

Role of the magazine * Trend setter * Making a Statement * Buzz generator

Colophon * French magazine * 28 issues total (2 years) * Editors message * Introduction of the theme

6

Articles * Original * Variety – Topics & Lenght * Easily readable * Well structured * Good English appropriate for the target group * Articles ↔ Ads

* Artsy / Trendy / Contemporary

Advertisements * Shoes / Clothes / Games /Accessories / Art / Books / Music * Persuasive / Attractive * Articles ↔ Ads * Even distribution * Original * Life style

7

Illusstrations *Contemporary art

8