sholom community alliance
DESCRIPTION
Sholom Community Alliance. Annual Oy Vey 5K Run/Walk. Purpose. A 5K Run/Walk created as a fundraiser to attract both competitive runners and amateurs from the general public – along with the families, residents, tenants, staff and friends of all Alliance facilities to join the fun – and - PowerPoint PPT PresentationTRANSCRIPT
Sholom Community AllianceAnnual Oy Vey 5K Run/Walk
Purpose
A 5K Run/Walk created as a fundraiser to attract both competitive runners and amateurs from the
general public – along with the families, residents, tenants, staff and friends
of all Alliance facilities to join the fun – and walk or run to show their support for Sholom!
*Please note our walk/run fundraiser’s name is not an original! The Hebrew Home of Greater Washington was the first to sponsor an Oy Vay 5 & 10K!
The 4th Annual Oy Vey 5K is scheduled for Sunday, May 4, 2008!We were seeking an alternative to a golf
tournament – which we had sponsored for many years – and a means to attract a different segment of supporters – both from within our organization &
the general public
On your mark…• Lay chairs and a committee work with staff• Hire a race director (optional)• Set date well in advance• Determine course length/certification• Establish fees/registration procedure• Secure sponsorships• Publicize• Reserve (registration) tent, tables, etc.• Order t-shirts, awards• Create signs• Request refreshments from vendors, supporters• Enlist volunteers
Date, Place & Time …..can and do make a difference between your
success or failure to attract participants/supporters!
• Consider the weather• Research where and when other local
races are being held • Put your event on a community calendar• Decide on a locale – make it “official!”• Determine time frame – e.g. early
morning?
Fees and Registration …price it so they will come!
• Who do you want to attract? Your organization’s supporters? Local race community? Families?
• Don’t charge more than other local races do
• Encourage early sign-ups (discounted) or charge a late fee after a certain date and/or for on-site registration
Make sure registration form records information you need!
Contact info, including email address Gender & age T-shirt size Run or Walk preference Injury waiver statement Due dates & fees
Sponsorships…bottom line is how much
money did you raise?
• Determine various levels of “giving” and what they “get” for their sponsorship
• Approach organization’s vendors for sponsorships or in-kind donations (food)
• Publicize need for sponsors through newsletters, website, board meetings, special mailings
Sample Sponsor LevelsGold level ($5,000): • Large size logo on the back of the t-shirt• Signage at the main registration tent• Recognition on posters and website• First option to be the Gold sponsor in the next race
Silver level ($2500): • Medium size logo on the t-shirt• Signage at the main registration tent• Recognition on posters and website
Bronze level ($1000): • Small size logo on the t-shirt• Recognition on posters and website
Publicize Send out a race brochureUse Active.com and/or local race website to promote Highlight on your website Send press releases to area newspapers Place posters in synagogues, sports/race stores, JCC, etc.Send a race e-newsletter to VIPs
Get set…• Rent necessary equipment – tents, chairs and
tables – for registration site• Order t-shirts with race logo • Order trophies or medallions for winners• Create signs – directing to race site, acknowledging
vendors, registration, one & two-mile marks, etc.• Provide water bottles, coffee, fruit or high protein
snack• Line up enough volunteers for set up, registration,
crowd control, race marking and timing, clean-up
Go…..
What’s worked....
Enthusiastic response to a new type of fundraiser Attracted new supporters not previously associated/familiar with our organization
Enhanced awareness of the services our organization offers
Slowly but surely attracting that younger crowd More families participate each year – from babies in strollers to grandparents
We’re raising much-needed funds for recreational programming Monies raised over the past three years has ranged from $15,000 to $20,000
….and what hasn’t
Grandiose expectations for raising fundsImplemented first event just as we were kicking off a major Capital Campaign – “you can only go to the well so many times!”
Collecting sponsorship pledgesThe first year two major donors ignored repeated pleas for payment
Difficulty enlisted volunteers to solicit financial supporters Not appropriate for staff to approach vendors or others for sponsorships
Timing is everything Year three’s date conflicted with too many other community events and
attendance was down
The Voice of Experience!
• Advance planning is a necessity!• A certified race course will attract more
participants • Hire a race director – unless you have
someone with that experience on staff• Utilize an on-line registration service• Pre-pack registration “packets” for those
who pre-registered• Take advantage of freebies
For more information, visit www.sholom.com, call Connie Sandler at 952-939-1646 or write [email protected]