shonali burke, shonali burke consulting

15
Public Relations through Word of Mouth Marketing Shonali Burke Principal Shonali Burke Consulting Ac! 11

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Redefining PR in the 21st Century: While many people still relate “public relations” to media relations, “true” PR is about building relationships with stakeholders to benefit your business. This session discusses how digital and social technologies empower you to do this.

TRANSCRIPT

Page 1: Shonali Burke, Shonali Burke Consulting

Public Relations through Word of Mouth Marketing

Shonali BurkePrincipal

Shonali Burke Consulting

Ac! 11

Page 2: Shonali Burke, Shonali Burke Consulting

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Page 3: Shonali Burke, Shonali Burke Consulting

Image: Seattle Municipal Archives via Flickr, CC

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Image: James Emery via Flickr, CC

Page 4: Shonali Burke, Shonali Burke Consulting

Image: Intersection Consulting via Flickr, CC

… and PR

Page 5: Shonali Burke, Shonali Burke Consulting

Image: tuchodi via Flickr, CC

Page 6: Shonali Burke, Shonali Burke Consulting

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Page 11: Shonali Burke, Shonali Burke Consulting

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Page 12: Shonali Burke, Shonali Burke Consulting

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Page 13: Shonali Burke, Shonali Burke Consulting

Image: http://www.flickr.com/photos/crystaljingsr/3914729343/

Page 14: Shonali Burke, Shonali Burke Consulting

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Image: Mark Zwolanek via Flickr, CC

Page 15: Shonali Burke, Shonali Burke Consulting

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Image: Håkan Dahlström via Flickr, CC [email protected]

@shonali

www.WaxingUnLyrical.com

www.shonaliburke.com

slideshare.net/shonaliburke

ShonaliBurkeConsulting