SAN FRANCISCO EAST BAY MARKETPLACE

SHOP

SAV RSTAY

REIMAGINEDHILLTOP

LBG Real Estate Companies (LBG) acquired Hilltop Mall,

now known as The Shops at Hilltop, in July of 2017 and is

proudly transforming the asset to become a contemporary

live, dine and shop destination for the East Bay region.

Inspired by the property’s second-to-none location on a

77-acre site, advantageously positioned and entitled to

serve a dynamically growing region, reimagination efforts

include a unique and culturally-curated remerchandising

strategy; major interior and exterior renovation work; new

and dynamic wayfinding; and the updating of community

gathering spaces. LBG’s investments in the project will

result in the revitalization of The Shops at Hilltop, a core

component of the Hilltop by the Bay masterplan.

THEVISION

Perched above the San Francisco Bay complete with a beautiful panoramic

view sits Hilltop by the Bay, a vast, fully-entitled 77-acre site that is quickly

evolving to emerge as a walkable, mixed-use village that will bring its

trade area a new, vibrant and flourishing community destination.

With zoning in place for immediate outparcel development, Hilltop by

the Bay will be the future home of: outlet and value retail, traditional

retail, restaurants and eateries, entertainment, office use, hotel & 3,500+

residential units.

MULTI-DIMENSIONAL, MIXED-USE REGIONAL HUB

A C R E S I T E

We’re not only filling a much needed void in an underserved and affluent West Coast marketplace, but are expanding our tenant collection via a culturally-sensitive lens designed to create a thriving and universally-appealing environment where visitors will be drawn to shop, dine and socialize.

-LBG Real Estate Companies

Hilltop by the Bay is poised to successfully cater to a densely-populated and

underserved retail trade area that is armed with significant disposable income and

currently experiencing dramatic increases in the housing market.

Housing units alone, currently estimated at 928,339 in its total trade area, are

expected to increase over 5% to 976,698 by 2023. Hilltop by the Bay is an in-fill

redevelopment project responding to this growth and demand.

80

580

880280

680

780

205

37

12

116

121

128

113

160

242

238

262

237

140

120

104

152

24

13

84

17

87

1

4

33

16

59

SAN FRANCISCO

OAKLAND

BERKELEY

EXPLODING & SHIFTINGDEMOGRAPHICS

M I N U T E DRIVE TIME

20

M I N U T E DRIVE TIME

30

PRIMARY TRADE AREA

Population:843,378

TOTAL TRADE AREA

Population:2,310,547

PRIMARY TRADE AREA SECONDARY TRADE AREA

AN EXPANDING

POPULATION DEM

OG

RAPH

ICSSTATISTIC 10 MINUTES 20 MINUTES 30 MINUTES

Population 210,583 843,378 2,310,547

Households 72,479 334,974 928,339

Median Age 38.3 39.2 40.3

Average Household Income $89,535 $106,927 $124,021

The primary trade area’s Asian community is projected to increase over 10% by 2023. In fact, the Asian demographic

is the fastest growing group in Hilltop by the Bay’s primary trade area.

• 2018 Estimate: 186,737 • 2023 Projection: 205,891

TOTAL TRADE AREA POPULATION GROWTH • 2018 Estimate: 2,310,547

• 2023 Projection: 2,422,004

--A nearly 5% increase in just five years time--2.3 TOTAL TRADE AREA

MILLION PEOPLE

AN EXPANDING ASIAN POPULATION

While the national average household income is estimated at $73,298* annually, the

average annual household income in Hilltop by the Bay’s total trade area far exceeds

that at $124,021.

*Source: U.S. Census Bureau

0

$30,000

$60,000

$90,000

$120,000

$150,000

U.S.A Primary Trade Area

Total Trade Area

$73,298

$106,927

$124,021

AVERAGE ANNUAL HOUSEHOLD INCOME: TRADE AREA VS. U.S.A.

SAMPLING OF MAJOR SAN FRANCISCO EAST BAY EMPLOYERS

EARNINGS WELL ABOVE

NATIONAL AVERAGE

69% TRADE AREA ANNUAL INCOME

ABOVE NATIONAL AVERAGE

Prominently located off Interstate 80 at 2200 Hilltop Mall Road, Richmond,

CA, just 20 miles northeast of San Francisco, Hilltop by the Bay is easily

accessible via major roadways and public transportation.

And, a new 28-minute ferry service, slated to launch in late 2018, will

connect Hilltop by the Bay to Downtown San Francisco promising to further

drive demand for retail and residential growth as well as greatly increase

opportunities for consumer footsteps.BERKELEY

OAKLAND

ALCATRAZISLAND

SAN FRANCISCO

RICHMOND

SAN FRANCISCO BAY

SAN FRANCISCO FERRY BUILDING

SAN FRANCISCO MUSEUM OF MODERN ART

NORTHRICHMONDNEW AC TRANSIT

LINE COMING SOON

RICHMOND FERRYTERMINAL

APPROXIMATELY 30 MINUTE TRIP

LATITUDE: 37.980725 LONGITUDE: -122.328355

PRIMELOCATION

20 MILES NORTHEAST OF SAN FRANCISCO

201,000 VEHICLES DAILY;

PROMINENTLY LOCATED OFF INTERSTATE 80

42,000 DAYTIME POPULATION

WITHIN 10 MINUTEDRIVE TIME

BERKELEY 12 Minutes 11 Miles

OAKLAND 16 Minutes 15 Miles

MARIN 15 Minutes 15 Miles

SAN FRANCISCO 30 Minutes 20 Miles

OAKLAND INT’L AIRPORT 30 Minutes 24 Miles

NAPA 30 Minutes 25 Miles

WALNUT CREEK 30 Minutes 25 Miles

SAN FRANCISCO INT’L AIRPORT 45 Minutes 31 Miles

PROXIMITY

I-80 SEES AN ANNUAL AVERAGE DAILY TRAFFIC COUNT OF

201,000

80

580

880280

680

780

205

37

12

116

121

128

113

160

242

238

262

237

140

120

104

152

24

13

84

17

87

1

4

33

16

59

15 MI. 30 MI. 60 MI. 90 MI.

SAN FRANCISCO

SAN FRANCISCOINTL. AIRPORT

WALNUT CREEK

OAKLAND

BERKELEY

NAPA

MARIN

OAKLANDINTL. AIRPORT

SAN FRANCISCO BAY

80

80

HILLTOP DRIVE

BLUME DR

HILLTOP MALL RD

RICHMOND PKWY

SAN PABLO AVE

EXIT 19B

EXIT 19B

201,000 ADT

CREATING A MODERN SHOPPING DESTINATION:Now known as The Shops at Hilltop, the existing 1.2 million square foot shopping center is slated

for an official relaunch in Spring 2020. Inside approximately 300,000 square feet of gross leasable

area will be reserved exclusively for Outlets at Hilltop, featuring leading designer and brand

name outlet and value retailers.

Extensive construction and a multi-million dollar renovation, including both an interior and exterior

redesign, are now underway to create this special shopping environment. The center is being

deliberately leased to compliment the overarching, multi-cultural remerchandising strategy.

OUTLETS

In addition to its outlet/value retail component, The Shops at Hilltop will include:

• Expanded food and beverage choices (with a focus on Asian cuisine)

• Family-friendly entertainment venues

• Service brands

• An extensive special events calendar

• Traditional retail

CURRENT ANCHORS:

• Macy’s

• Walmart

• 24 Hour Fitness

30 MILES NO OUTLET/VALUE RETAIL

COMPETITION WITHIN LEADING ASIAN SUPERMARKET 99 RANCH MARKET

WILL JOIN THE SHOPS AT HILLTOP INCLUDING AN

11,000 SQUARE FOOT FOOD PAVILION.

OPENING 2019

SF

TOU

RISM

SAN

FRA

NCI

SCO

EAS

T BA

Y

ACCORDING TO THE SAN FRANCISCO TRAVEL ASSOCIATION:• There were 25.2 million visitors to San Francisco.

• Direct visitor spending totaled $8.9 billion.

• The average daily expenditure per visitor in San Francisco

was $356. For visitors staying in hotels, average daily

expenditure was $298, while convention delegates spent

$493 per day.

A rising tide of travelers from China is spreading out across the region, out-shopping, outspending and out-eating every other nation.

-San Francisco Chronicle (May 2018)

THE SAN FRANCISCO MARKET VISITOR:• Average age: 40.1

• Average household income: $94,637

• Average length of stay: 2.5 nights

TOP DOMESTIC METRO MARKETS FOR VISITOR ORIGIN:• Los Angeles

• Sacramento

• New York

• San Diego

• Washington D.C.

TOP INTERNATIONAL MARKETS FOR VISITOR ORIGIN:• China

• Canada

• Mexico

• United Kingdom

• Germany

THE LARGEST OVERSEAS MARKET WILL

CONTINUE TO BE CHINA WITH 526,090

VISITORS PROJECTED. THIS WILL BE A

9.58% INCREASE OVER 2016, WHICH WAS

UP 11.26% ABOVE 2015.

-San Francisco Travel, 2017 Tourism Forecast

The East Bay is well-visited due to its affordability

and proximity to nearby areas such as Napa

Valley and Marin County.

Also, beyond the city of San Francisco’s globally

iconic points of interest including the Golden

Gate Bridge, Fisherman’s Wharf, Pier 39, Golden

Gate Park and Alcatraz, the East Bay region is

rich with its own attractions and activities:

• Chabot Space & Science Center (Oakland)

• Jack London Square (Oakland)

• John Muir National Historic Site (Martinez)

• Rosie the Riveter WWII Home Front

National Historic Park (Richmond)

• Tilden Regional Park (Berkeley)

• UC Botanical Garden at Berkeley (Richmond)

THE SAN FRANCISCO EAST BAY REGIONEXPLORING

MUIR WOODS

JACK LONDON SQUARE

ALCATRAZ

NAPA VALLEY

80

580

880280

680

780

205

37

12

116

121

128

113

160

242

238

262

237

140

120

104

152

24

13

84

17

87

1

4

33

16

59

15 MI. 30 MI. 60 MI. 90 MI.

VACAVILLE PREMIUM OUTLETS

MARINA SQUARE

GREAT MALL (MILPITAS, CA)

GILROY PREMIUM OUTLETS

NAPA PREMIUM OUTLETS

SAN FRANCISCO PREMIUM OUTLETS

PETALUMA VILLAGE PREMIUM OUTLETS

REGIONALOUTLETSHOPPING

CENTER DEVELOPER/OWNER KEY TENANTS DISTANCE DRIVE TIME

Bay Street Emeryville Madison Marquette Old Navy, Banana Republic, H&M, UNIQLO, J. Crew, West Elm 11.4 Miles 19 Minutes

The Village at Corte Madera Macerich Nordstrom, Macy’s, Apple Store, Free People, Anthropologie, Lululemon Athletica 15.5 Miles 27 Minutes

Sunvalley Shopping Center Taubman Macy’s, JCPenney, Sears, 24 Hour Fitness, H&M, Forever 21 19.6 Miles 32 Minutes

Westfield San Francisco Centre Westfield Nordstrom, H&M, Kate Spade, Michael Kors, Tiffany & Co. 19.6 Miles 37 Minutes

Broadway Plaza Macerich Neiman Marcus, Nordstrom, Macy’s, Crate & Barrel, Eileen Fisher 24.7 Miles 40 Minutes

Stonestown Galleria GGP Nordstrom, Target, Trader Joe’s, Apple Store, H&M, Uniqlo 27.3 Miles 48 Minutes

Bayfair Center Madison Marquette Macy’s, Target, Kohl’s, Bed Bath & Beyond, DSW, Old Navy 28.1 Miles 43 Minutes

Marina Square JLL Nordstrom Rack, Marshalls, Nike, Ann Taylor, Eileen Fisher 25 Miles 26 Minutes

Napa Premium Outlets Simon Michael Kors, Kate Spade, Coach, Nike Factory Store, Polo Ralph Lauren Factory Store 30 Miles 41 Minutes

Vacaville Premium Outlets Simon Michael Kors, Coach, Polo Ralph Lauren Factory Store, The North Face, Under Armour 37 Miles 37 Minutes

Petaluma Village Premium Outlets Simon Saks Fifth Avenue OFF 5TH, Michael Kors, Kate Spade, Coach, Nike Factory Store 41 Miles 46 Minutes

San Francisco Premium Outlets Simon Armani Outlet, Barneys New York Warehouse, Burberry, Gucci, Versace 42 Miles 47 Minutes

Great Mall (Milpitas, CA) Simon Dick’s Sporting Goods, Marshalls, Kohl’s, Bed Bath & Beyond, Neiman Marcus Last Call 51 Miles 56 Minutes

With offices in the San Francisco East Bay, Los Angeles, and Newport Beach, LBG Real Estate Companies, LLC is a privately-held

real estate investment company that specializes in the acquisition, repositioning, and development of commercial real estate

throughout the United States. For more information, visit LBGFunds.com.

FFO Realty is a full-service real estate leasing and development advisory firm based in Baltimore. The company partners with

developers and owners to provide project-based support in all facets of the development process, from site selection and leasing

through to project completion and asset management. Visit www.fforealty.com for more information.

Strategy+Style Marketing Group is an award-winning, strategic consulting and marketing services firm specializing in retail

and residential real estate. With more than 30 years of business-to-business and consumer experience on both domestic and

international fronts, the firm serves as an outsourced marketing department to optimize asset value, profitability and net operating

income. Visit www.strategyplusstyle.com for more information.

LEASING INQUIRIES: David S. Goldman | LBG Real Estate Companies | 310.235.0444 | dgoldman@lbgfunds.com

Michele Dawson | FFO Real Estate Advisors | 410.790.6671 | mdawson@fforealty.com

John Luk | GD Commercial Real Estate | 408.955.9900 | john@gdcommercial.com