shop jackson! june 3, 2009. who is the jrc? sally bligh wayne garibaldi connie gonsalves rich...
TRANSCRIPT
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SHOP JACKSON!
June 3, 2009
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Who is the JRC?
Sally BlighWayne GaribaldiConnie GonsalvesRich HoffmanGary LittleStan Lukowicz
Aaron MayCraig MurphyJohn PlasseLana VukovichJane Wilkinson& many other volunteers
Appointed by the City Council to assist City with economic development ideas
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Shop Jackson: WHAT?
• Shop Jackson is a “shop local” campaign developed by the Jackson Revitalization Committee in partnership with the Jackson Rancheria Casino & Hotel Dreamcatcher’s Club Program
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Shop Jackson: WHAT?
• Dreamcatcher’s Club Members are invited to take further advantage of their membership by shopping at Jackson businesses, offering Dreamcatcher’s Club members-only discounts
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Shop Jackson: WHEN?
• Initial Campaign: August 1, 2009 through January 31, 2010 (in two three month blocks)
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• All businesses located in the city limits of Jackson are invited to participate.
• Ongoing relationships with Dreamcatcher’s Club Members
Shop Jackson: WHERE?
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Shop Jackson: WHY?
• Businesses in Jackson can capitalize on the thousands of casino visitors and local Dreamcatcher’s market
• The Jackson Rancheria has 500,000 active Dreamcatcher’s members; 300,000 monthly visitors, and over 26,000 Dreamcatcher’s Club Members in Amador/Calaveras Co.
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Shop Jackson: WHY?
• Collectively the businesses of Jackson have an opportunity to ensure that more locals and visitors Shop Jackson!
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Shop Jackson:The Requirements
• City of Jackson business license and location within the city limits of Jackson
• $45 participation fee (one $45 fee covers both quarters)
• Completed participation form• Promotional offer commitment created
by participating businesses
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Shop Jackson:The Benefits
• Arrow Magazine will print a map of businesses for 6 issues, beginning with the August 2009 issue. This magazine has a monthly distribution of over 100,000 copies
• The map will also be printed as a separate sheet and be provided to all participating businesses as an additional promotion
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Shop Jackson:The Benefits
• Websites like Amador Council of Tourism, Amador County Chamber of Commerce, City of Jackson and the Jackson Rancheria will list participating businesses
• Distribution, Promotion and Exposure at 2009 Amador County Fair
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Shop Jackson:Promotion Examples
• 5% off Monday - Thursday• Buy 2, get 1 free; Buy 1, get 2nd item ½
off• Provide game opportunities, chances to
win a higher discount• Free XXXXX with YYYYY
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Marketing Jackson
• This is a Direct Response Advertising Campaign
• An effective ad includes a call to action• The Best Ads emphasize Benefits over
Features• “FREE” is the most powerful word to
use in an advertisement
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Marketing Jackson
• An effective ad has Measurable Results• Do not use Institutional Advertising• Use Relational Advertising• Emphasize that your Business has a
Relationship with Dreamcatcher’s Club• 26 Keys to Effective Marketing to
Dreamcatcher’s Club Membership…
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Timeline
June 15: Deadline to ParticipateJuly 1: Last Day to submit final ad copyJuly 30: 3rd Quarter Campaign BeginsSept. 15: Deadline to jump in 4th QuarterOct. 1:Last Day to submit changes
for 4th Quarter CampaignNov. 1: 4th Quarter holiday period startsJan. 31: New Program Launches!!