SHOP Kelowna

Okanagan Fashion Institute

OVER 15 LOCAL BOUTIQUES PROFILED IN A GOURMET SAMPLING OF THE BEST SHOPPING THE CITY HAS TO OFFER

2008

KELOWNA’S PREMIER FASHION DESIGN SCHOOL

DISHES ON LIFE BEHIND THE SCENES IN THE FASHION WORLD

CANADIAN DESIGNER JASON MATLO

Rev EvoDESIGNER NADINE SPENCE DOES IT HER WAY

PLUS:20th century

fashionA LOOK AT

YEARS GONE BY

*FREE

SHOP Kelowna

Letter From the Editor...

In the City of Kelowna, we are lucky to have diverse and unique shopping right in our own backyards! From clothing to antiques, home decor to

beauty, the opportunities to explore boutique shopping in this city are endless. !is is the reason for SHOP Kelowna. Inside you will "nd pro"les of local boutiques as well as pro"les of interesting people in the fashion industry. I hope you enjoy reading about these dynamic places and characters! Enjoy, and happy shopping!

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Grace MesserEditor

STORE PROFILES: Pandosy Village Boutiques La Bonne Vie............ Bella............................ Ninestyles................. Friendz....................... She Couture.............. Frakas......................... Laughing Moon........ Buddies...................... Worldly Accents.......

Le#er from the Editor........pg. 1

Downtown Boutiques Lois Lane.................... Sweet Dreams............ Funktional.................. Passeport.................... Posh............................. Delux........................... Crush........................... Adrienne’s Esthetics..

In this

issue.

..

Contact SHOP Kelowna @:Editor, Grace Messer

gracemesser@gmail.com

We would love to hear your thoughts and comments on this publication.

!ank you, and happy reading!

pg.10pg.11pg.11pg.12pg.12pg.13pg.14pg.14pg.14

pg.22pg.23pg.23pg.24pg.24pg.25pg.27pg.27

Features...

Jason Matlo Vancouver Designer, Jason Matlo, has earned international acclaim because of his gorgeous women’s ready-to-wear. Read more about this local success story. pg. 4

Kelowna’s only school dedicated to fashion design. A feature on this excit-ing Institute can be found by turning to...

pg. 16

Women’s Fashion In the 20th Century From gibson girls to the great gatsby; Schiaparelli to Marc Jacobs; the fashion world has noted remarkable changes in the course of 100 years. Gain insight to what was stylish and why by turning to... pg. 28

Designer Nadine Spence’s goal is to make $a#ering yet eco-conscious clothing. Her designer line, Rev Evo, re$ects this. pg. 18

A highlight of the Pandosy Village Area is

located on page 8, and the Downtown/Cultural District

can be found on page 20.

1189 ETHEL STREET KELOWNA

VISIT US AT OUR NEW AND EXPANDED LOCATION

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But I didn’t know how to make a career out of it until I was older.” !e budding designer took art classes at OUC (formerly Oka-nagan College) to channel his creativity as a young high school graduate. A%er graduating from art school, Jason held a variety of jobs, mostly pertaining to the

"eld of visual merchandising. “I really just wanted to get my toes wet and "gure out if fashion was what I wanted to do. Working at this point was a time for me to gain experience.” Jason’s design talent speaks for itself. “Each collec-tion is an expression and ex-tension of my artistic vision.” !is vision harkens back to the glamour associated with the golden age of the 1930s. Each piece he produces is "nished to the highest standards, using the "nest fabrics available. Feminin-ity in fashion is very important to Jason, and each collection he presents demonstrates this impeccably. His styles appeal to con"dent women who celebrate fashion through a desire for innovative design, luxurious fab-rics and textures, and meticu-lous a#ention to detail.

Jason Matlo:

Local Boy turns Big City Designer

Wri#en by: Grace Messer

Can

ad

ian

Des

ign

er:

Jaso

n M

atlo

Of Being a designer,

Matlo quips, “It is

very unglamorous.

The pay is horrible

and your health goes

to hell”.

Growing up in the small town of Kelowna, Jason Matlo had big city dreams. Currently, the Canadian designer is focus-ing his e&orts on his 10th col-lection – a major milestone. !e road to success has not been easy though. “I’ve been living a

kind of ‘starving artist’ lifestyle for the past… oh, who knows how long?” Having displayed a pas-sion for the arts at an early age, Jason continued on a creative career path. “I was always artsy; drawing and painting and such.

fessional looking garment that represented their perspectives as designers, Jason’s design savvy was put to the test. A%er work-ing tirelessly, his creation was hailed by the judges as ‘chic’, ‘elegant’, and ‘simple’. In the end, Jason emerged from the competi-tion victorious. !e grand prize consisted of having his designs featured in the windows of Saks Fi%h Avenue NY and a mentor-ship with Cynthia Ste&e. Of the experience, Jason says “It was extremely stressful: being "lmed every minute of the day while having to construct a knockout garment in such a short period of time. And being for TV, they are always trying to catch you from a bad angle.” He does note though that “the “Making It Big” episode was

Having been on a tele-vised design competition him-self, Jason’s opinions are found-ed. In 2005, he was chosen to be

one out of three designers featured on Life Network’s “Mak-ing It Big”. With a limited amount of time to make a pro-

Profile...A typical day in the life of Jason Matlo:

6:30. Rise and shine 7:30. Exercise for an hour or so 8:45. Pick up a much needed venti la#e on his way to the o'ce 9:00. Arrive at the studio 9:15-12:00. Return phone calls and emails, do paperwork 12:00 -1:00. Lunch (generally business) 1:00-End of Day. Work on samples for the upcoming season, correspond with the press, meet with buyers for stores, etc.

And you thought the life of a designer was all glamour!

“My mom is my muse. I am constantly inspired by the clothing she wore in the 60s, 70s, and 80s. She is just a fabu-lous lady who always looks so put together. Her clothes never wear her; she wears the clothes. I feel that the women who buy my clothes have a similar ap-proach to fashion as my mother does.” Of his designing method, Matlo says he has perfected a routine. “I hate to say that it is formulaic – because it’s not. But as we’ve been doing this for 9 seasons now, we’ve "gured out how to do it right. We know who the women are who buy our clothes and what they want.” It is this innate ability to understand what women want from fashion that has catapulted Matlo to design success. “Lis-tening to our customers’ con-cerns is something that keeps us ahead of the curve. We’re con-stantly building on knowledge. Nothing in a collection is ran-dom; everything is worked out.” Perhaps this is why Matlo gets so frustrated watching de-sign competitions on television. “In shows like ‘Project Runway’ or ‘Designer Superstar’ they tell the designers to make a garment in a ridiculously short period of time. !en, they throw a wrench in their plans like one hour before it needs to be done. As a designer, I just feel so sorry for those poor people!”

bene"cial in that it helped raise our brand pro"le. I still get stopped on the streets by people who recognize me from the show!” !e best thing that came out of the show though was get-ting to meet the buying team at Saks Fi%h Avenue. Jason ex-plains that buyers are the people who decide what actually ends up in retail stores. !ey are a

pivotal part of ge#ing a design-er’s work into stores. “Meetingthem was fantastic. Anytime you get to talk with and ask questions to people who are at the top of their "eld, it is a great learning opportunity. We were able to ask them questions and improve the line.” !e constant learning process is one of the aspects Jason enjoys most about his career as a designer. “!e chal-lenges that come with my job are what I enjoy the most. I love

it: ge#ing up in the morning and not knowing what the day will bring.” It takes this sort of tenac-ity to succeed in the cut-throat world of the fashion industry. “I have friends whose jobs are a chore; they hate ge#ing up in the morning and having to

spend an entire day doing some-thing they don’t like. I just couldn’t do that. Your career is a huge part of your life, so why not make it interesting and rewarding?” In the future, Jason’s goal is to “set a benchmark for Cana-dian made ready-to-wear in

NOT TO BE MISSED WHEN: April 26, 2008 WHERE: Laurel Packinghouse WHAT: Charity fashion show WHO: Jason Matlo Watch out for tickets for the not to be missed New York style fashion show bene"#ing a worthwhile charity (tba). What’s not to love?

women’s fashion, and to bring international acclaim and recog-nition to his brand as the most luxurious and sophisticated women’s line that is designed and manufactured in Canada”. !at goal is already well under way, as his designs can be found in Vancouver, Montreal, Bos-ton, New Jersey, and New York City. As well, there are plans to take the line to Europe as early as this year. “We don’t want to be pigeon-holed as a ‘Canadian line’ only. Because, really, the clothing is so much more than that...!e next step is to open us

up to the markets of the world.” **Jason Matlo’s designs can be found exclusively in Kelowna at Friendz House of Fashion in Tu# Street Square.

“I love it: getting

up in the morning

and not knowing

what the day will

bring.”

-Matlo

!e Pandosy Village Area is one of the new-est and trendiest shopping destinations in Kelowna. Here, you will "nd an eccentric mix of boutique shop-ping, bistro dining, and entertainment venues. Not only is the area a modern-day treasure, but it boasts a rich history as well. !e region was "rst se#led in 1859 by a group of three Oblate mission-

Pandosy Village AreaOne of the trendiest shopping areas in Kelowna offers boutiques specializing in clothing, accessories, home decor, and more..

aries: Father Pandosy, Father Richard, and Brother Surel. !ey called the area the ‘Okanagan Mission’. Soon a%er they se#led, the area began a#racting people from

Home to over 150

locally owned and

operated businesses

far and wide, and for obvious reasons. !e scenic backdrop provided by the surrounding mountains, and the Mission Creek are sure to leave a last-ing impression on any visitor. With the ‘old world’ neighborhood feeling, the area is particularly well-suited to a leisurely day of window shopping. Tree lined side-walks with ample benches create a serene se#ing. Enjoy a cup of co&ee while poking in the unique stores, galleries, and restaurants along Pan-dosy and adjoining streets. With all venues within walk-ing distance of each other it is also a convenient shopping destination.With over 150 locally owned

and operated businesses now calling this area home, there is something for everyone.

Discover the Pandosy Vil-lage and all that it has to o&er on your next shopping excursion! You will surely be delighted by the richness of this area.

Bring your walking shoes! 9

A sampling of the most exclusive locally owned boutiques in the Pandosy Village follows. With such a varied range of stores available for your perusing, the area is perfect for a leisurely day of browsing.

La Bonne Vie adds a li#le bit of ‘je ne sais quoi’ to Kelowna shopping. Specializing in home decor with a french twist, La Bonne Vie seems to transport you to another world. Located in a cozy old house, the store is full of nooks and crannies awaiting your discovery! Own-er, Tracey Wikenheiser, ensures that the boutique is "lled to the brim with delectable bedding, bath products, and cute gi% ideas year-round!

address. 2942 Pandosy Streetph. 762-8325

Adrienne’s Esthetics@ Home

(250) 212-2858

396 Rio Dr. SouthKelowna, B.C. V1V 2L1

By Appointment Only!

BRILLIANT BOUTIQUES The Pandosy Village

!is quaint locally owned boutique o&ers pre#y accessories at a&ordable prices. Ninestyles has something for every-one... from girlie charm bracelets and necklaces to funky oversized tote-bags. People from all walks of life can ap-preciate the lovely pieces shown at this boutique. Find the perfect gi% for yourself or a friend at Ninestyles.

Bella o&ers a wide array of styles for any fashionista. Owner, Sarah Williams, emphasizes that fashion is for everyone - and all ages can truly enjoy her clothing. From feminine dresses to professional suits, and weekend jeans to pre#y camisoles, Bella’s style is perenially chic. Carrying stylish brands such as Moto jeans, Lady Dutch, and Blushing Designs , Bella is a must see. Be sure to stop by Bellas newly opened manicure station in the back of the store to be polished from head to toe!

address. 103-2689 Pandosy Streetph. 861-1449

www.ninestyles.com

address. 3005 Pandosy Streetph. 868-0220

www.bellaclothingboutique.com

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Friendz House of Fashion is renowned for mod-ern yet wearable ladies clothing. O&ering city chic clothing for con"dent women who know what they want, this store is full of beautiful basics and exqui-sitely, elegant pieces. European and North-Amer-ican fashion lines can be found in this boutique whose focus is on quality and design. New pieces arrive o%en in this fashion-forward store, making it a regular must-see.

One designer line featured at Friendz is Jason Matlo. Read his story on page 4.

Bringing the runways of the world to Kelowna! Designer fashions from the likes of Michael Kors, Milly NY, True Religion Denim, and so much more. Travelling to the international fashion destinations of New York and L.A. each season, Owner and Buyer, Barbara Gervais, brings the most current and on-trend designers into the store.Join She Couture’s exclusive mailing list to get the inside scoop on what is ‘haute’ now. V.I.P. invites, new arrival updates, and exclusive sales will come your way. Log onto www.shopshe.com to join the client list now!

Watch out for She Couture’s new location in 2008. In the meantime, visit their website @: web. www.shopshe.com

address. 2-3045 Tu# Streetph. 763-0837

Located in the convenient Mission Park Mall, Frakas carries everything a diva could ever need. Beautifully glamorous jewelry with a refreshing assortment of handbags line the shelves, while the racks are "lled with dresses to impress on any occasion.

!is boutique is like a candy-store for the fashion-lover in all of us.

address. 20-3155 Lakeshore Roadph. 762-2234www.frakas.ca

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A must-see for any worldly traveller. Owner of Worldly Accents, Roxanne, brings an interesting and diverse product range into the store. She works hand-in-hand with her mother, who spends time traveling overseas to bring back treasures from all around the world. Expect antique textiles from China, stone carvings from Indonesia, and wooden furniture from Bali. Simple, ethnic inspired home decor, furniture, and textiles is the specialty of Worldly Accents. Worldly Accents is a lifestyle store. Furnish your home and clothe yourself with the unique selection Worldly Accents o&ers.

address. 2999 Pandosy Streetph. 762-3834

Just 8 kms south of downtown Kelowna in the beautiful Mission district, you’ll "nd !e Laughing Moon Gi% Gallery. It is one of the most talked about, best kept secrets awaiting your discovery. Come and be inspired by a showcase of eclectic gi%s from around the world. Clothing, jewelry, glass, stationery, home decor, and original artworks from the Okanagan Valley are just some of the things available at this boutique.

Worldly Accents Fashion & Home Gift Emporium

address. 4600 Lakeshore Roadph. 764-0664

www.thelaughingmoon.com

‘Buddies’A kids store not to be missed. Cute and fashion-able clothing for children, newborn to age 8 years. A wonderful selection of shoes for both baby and toddlers. Our clothing lines are all exclusive to us, which makes for an interesting visit. Our Moto is; ‘If it’s Cute, it’s at Buddies’.Spoil your li#le ones with the delicious clothing at ‘Buddies’.

address.4-3045 Tu# Streetph. 250-763-2837

The Okanagan

Fashion Institute

experience in the fashion industry. !e school’s Director, Tannis Porter, brings a unique perspective to the locally operated school. Having taught a combination of both secondary and post-secondary, Tannis has a wide breadth of teaching experience. “I taught high school sewing for 6 years, and for 2 years at a college in Kam-loops.” Her previous experiences in the subjects of art and design as well as her innate tenacity have leant themselves well to her new task as Director and Instructor at the Institute. Opened in 2005, Tannis said, “It was always my dream to open up a design school. Ever since I was practically born, I’ve drawn, sewn, and de-signed. I grew up with an artist for a mom, so I was encouraged to be creative.” When planning to open the Okanagan Fashion Institute, Tannis felt as

As Kelowna’s first and only fashion design school, The Okanagan Fashion Institute is truly a treasure.

!e Okanagan Fashion Institute pro-vides students looking to study fashion design in the Okanagan with a great opportunity. !e school, which opened its doors in 2005, gives students training and hands-on

though “!e timing was right. I "gured if I’m going to do it, I’m going to do it now.” Providing students with the fundamental skills necessary to succeed in design, the school prides itself on their all-encom-passing curriculum. Teaching such specialized aspects of design as illustration, sewing, and marketing techniques, the Institute is able to well prepare students for their futures in the fashion industry. Interesting topics such as the ‘History of Fashion’, and ‘Advertising and Marketing’ are mixed within the curriculum to give students a wide understanding of de-sign and its principles. “Giving students a well-rounded knowl-edge of the fashion industry is the goal of the Fashion Diploma program. We want to give them a foundation so that they can either strike out on their own as designers, or to work for some-one in that creative environ-ment.” One current student, Lesley McQuarrie, likens the training to a mentorship. “!ey (the instructors) are really with

UPON GRADUATION OF THE 9-MONTH FASHION DESIGN PRO-GRAM, STUDENTS ARE AWARDED A NON-ACCREDITED DIPLOMA

you every step of the way. !ey always go that extra mile; even staying late to help you work through assignments.” Having moved here from Calgary to study at the Institute, she feels as though “!e investment was well worth it. Not only do I know that I am ge#ing a quality education, but I am learning so much more than I would in a bigger school.” With small class sizes, the school is able to guarantee each one of its students a quality

“experience. !eir vision was to provide a ‘one-room school-house feel’. In their Pandosy Village location, they achieved exactly that. As well, every instructor is hand-picked by Tannis herself. !e Okanagan Fashion Institute professors are educated and experienced in their own speci"c areas of

interest; ensuring that all classes and level of instruction is of the highest standard. To further enrich the instructional experience, Por-ter o%en brings in specialized teachers. “I like to bring in people with areas of expertise. !ey always bring some new

and exciting knowledge with them - it keeps things interest-ing!” As well, Tannis empha-sizes that the school is not only for students hoping to work for fashion houses, but for those doing it for personal interest. For that reason, “No portfolio is needed for application because

“

Profile...

continued on last page...

Rev Evo

Local Designer, Nadine Spence, chooses to do it the natural way.

In recent years, focus on the environment has increased drastically. Awareness as to the damage humans are in$icting on the planet earth has prompted many shoppers to ‘go green’. Toxins resulting from human activity are now viewed as unacceptable to many consumers. Some have chosen to make simple choices in their everyday lives to limit the harm they in$ict on the environment while others have chosen to make it a lifestyle. Local designer, Nadine Spence, has chosen to make envir-onmental accountability a lifestyle. Growing up immersed in Native culture in her hometown of Spence’s Bridge, Nadine was taught from an early age to care for the earth. !e philosophy of ‘Take no more than you need and leave nothing behind’ was engrained in

Nadine. “We always lived a simple kind of life. My dad hunted "sh for food, and we made our own clothes. !ere were never many luxuries.”

She carries this philoso-phy into all of the aspects of her life: including her career as a designer. RevEvo is the name of Nadine’s fashion and jewelry line. She explains “the name, RevEvo, came a%er thinking about the revolution of evolu-tion. Like, what you put into the environment will always come back to you. I chose the name because the whole concept just fascinated me. It shows that we are all undeniably linked with nature.” Staying true to the name,

Nadine’s signature is her use of organic and un-processed fabrics. “Growing up with native cul-

Profile...

Nadine Spence sells her line Rev/Evo as well as doing custom designs. To inquire, contact Nadine @ Rev/Evo Fashions 132 Briarwood Rd. Kelowna, B.C. V1X 2G3 250.491.1308 www.revevo.com

ture all around me, I learned to live in harmony with the earth. !at is why I choose to use organic "bers in my designs.” Nadine explains further that “!e processes that normal fab-rics undergo are just horrible for the environment. People don’t realize it but the chemical dyeing processes are extremely toxic, and harmful to the earth.” !e uniqueness of the "bers coupled with Nadine’s eye for design leads to creating beautiful garments. Of RevEvo’s aesthetic, Nadine says that she “hates being classi"ed as only a native designer; I’m so much more than just that. I do classic eveningwear and day pieces as well. My heritage in$uences my

work but doesn’t determine it.” “All in all, I like really sim-ple lines to appear in my designs. !is is apparent; as some of Nadine’s strongest pieces are the most simple. Draping and pleat-ing are done in a natural way that seems to caress the human form. It was because of Nadine’s beautiful designs and unique perspective that she was chosen in 2007 to appear on APTN’s television feature of Native art-ists. !e series was devoted to showcasing native design talent. !e program "rst appeared in May of 2007, and Spence says that the exposure was remark-able. “!e network (APTN) reaches such a wide audience

of people. It was exciting to see my designs on television, and knowing that other people were watching as well was kind of a weird experience, as I am usually quite reserved when it comes to my creativity. I would have to say though that it was a ‘wow’ mo-ment.” Of her talent, Nadine says, “I’ve always been creative. I remember drawing dresses even when I was like "ve years old.” Nadine’s "rst actual experience in designing came when Nadine “went into the a#ic of our house and cut up all of the clothing.” She is quick to add that “my mom was not impressed!” Now, Nadine likes to see the design process through: right from a concept board to the "n-ished product. Her favorite part, though, is still the fashion illus-tration. “I can sit there for hours and just draw. Usually when I do this, the garment I end up with is far di&erent from what I actu-ally set out to create. I just keep organically creating.”

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continued on last page...

Downtown Kelowna Includes the Cultural District...

**Visit the core of the city

!e core of the city had its rural beginnings in 1892. At the time, Kelowna was only a small town, with the population mostly consisting of ca#le. It wasn’t until 1905, when Kelowna o'cially became a city that it began to grow substantially. Even though there were only 600 people living here, the future for the growing community looked bright. As of 2006, the population of Kelowna grew to over 106,707. !e beautiful weather and gor-

Make a day downtown ofviewing local

galleries, tasting the cuisine, and, of course,

shopping!

geous scenery surely had something to do with this, as did the unique sense of community Kel-owna has. And downtown Kelowna is de"nitely the embodiment of that community. Now, downtown Kelowna is a hub of activity year-round. With over 750 shops, ser-vices, restaurants, and theatres calling the area home, there is always something to do. And with recent improvements to the area, such as hanging baskets, $ower barrels, and sidewalk cafes, there is even more reason to visit the area. As well, many of the older historic build-ings in the area have recently been restored. Included in this ‘face-li%’ include facades on the 200 block of Bernard Avenue and the Bank of Montreal building. Embracing the past, by pay-ing homage to historic architecture is what sets downtown Kelowna apart. !ere are also a variety of galleries throughout the core of the city. !e Rotary Center for the Arts, Gallery 421, the Kelowna Art Gallery, and the Art Ark Gallery are great for a visit. Browsing through can make for a relaxing and leisurely day. As well as being culturally rich, down-town also has some fantastic shopping. With so many locally owned boutiques, all within walk-ing distance of eachother, there is something for the entire family. Women’s and men’s clothing boutiques, jewelry stores, furniture stores, sou-venir shops, and much much more all call

downtown Kelowna home. And to top o& a great day, eat at one of the delicious restaurants downtown. Japanese, Chinese, Greek, Italian, and Western cuisine abound. Visit the core of the city for a memorable day. Enjoy downtown Kelowna and all that it has to o&er.

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BRILLIANT BOUTIQUES Cont... Downtown

Historic Downtown Kelowna serves as the perfect backdrop for a unique shopping experience. Within walking distance you can !nd clothing stores, antique shops, accessories boutiques, and more!

If you are looking for anything vintage, Lois Lane is the place to go. !e store is full of surprises, carrying antique furniture, home accessories, and even an as-sortment of vintage clothing. Spend some time in here, and you will surely feel nostalgic for times gone by. Make use of Owner, Lois’, vast knowledge about vintage "nds.

Lois Lane is a local treasure. Visit them at their new and expanded location.

address. 1189 Ethel Street ph. 250. 717.1011

Modern, edgy, and fresh. !e interesting assortment of home decor, local art, and accessories o&ered at this home-grown boutique epitomizes the downtown vibe of the city. Located in the trendy Cannery Lo%s building on Ellis Street, Funktional specializes in interesting and o&-beat pieces. Photography and art by local artists and home accents are just a few of the sta-ples. Also, expect to "nd inventive jewelry.!is urban mecca truly has something for everyone!

address. 107-1289 Ellis Streetph. 763-0477

www.funktional.ca

One look at the co#on-candy pink walls in Sweet Dreams says it all. !is boutique allows the girlie-girl in all of us to shine through! As one of the most upscale lingerie boutiques in Kelowna, Sweet Dreams provides shoppers with an unforge#able experience. Owner, Denise, ensures that a full size range is kept in stock; from 32AA to K! As well, every customer is personally taken care of.

Stocking such exclusive lingerie lines as Lejaby, Calvin Klein, and Christine, Sweet Dreams is a one-stop shop. Indulge yourself with the "nest at Sweet Dreams.

address. 543 Bernard Avenueph. 250.717.5347

Posh boutique is a favourite local haunt for accessory savoir-faire. Freshly elegant jewelry, handbags, and accessories are showcased in this down-to-earth shopping hot-spot. Stand out in Pandora charm bracelets, Jamie Joseph, Julez Bryant, Jeanine Payer, Anna Beck, Adina Reyter, and Dyberg/Kern. Posh o&ers stylish, contemporary pieces chosen for their uniqueness and quality.

P.S. Keep an eye out for Lucy and George when visiting Posh. !ey are perhaps the most famous Boston Terriers in town!

Passeport One of Kelowna’s newest boutiques, Passeport brings a unique fashion perspective to the city. Taking inspiration from the low- key locations of Sweden and Australia, the store’s parred-down esthetic is not only re$ected in the clothes, but in the decor as well. Fresh and modern lines like Filippa K, James Perse, and Nudie Jeans grace the racks at Passeport. Both men’s and women’s fashions are available at this up-and-coming boutique. Come take a look at the chic and accessible streetwear that is sure to make it into high wardrobe rotation, day and night.

address. 1597 Pandosy Streetph. 862-9404

www.posh-gallery.com

address. 541 Bernard Avenueph. 448-0541

www.passeportclothing.com

250.764.0664Open Seven Days A Week4600 Lakeshore Rdwww.thelaughingmoon.com

Kelowna’s newest upscale women’s boutique, this urban store with its minimalist and clean feeling carries clothing for work, dress or play as well as a variety of shoes and accessories. Designer labels from Europe, Canada and the USA arrive continu- ally with only a few styles selected from each. With such diverse apparel choices showcased in this boutique, Dlux has made a statement on Kelowna’s fashion landscape. Sizes 2 to 12 and XS to XL. Open Mon. to Sat.

address. #102 - 1289 Ellis St (Cannery Lo%s) ph. 250.869.0689

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!e "rst of its kind in Kelowna, Crush is a boutique devoted to bringing us the hard to "nd cosmetics and skincare that we all covet! Some staples at Crush are the B.Kamins Skincare Line, Cargo Cosmetics, Duwop, and Oscar Blandi hair products.

P.S. While at Crush, stop by the back of the store for a quick manicure at Kristi’s Klaws.

address. 1561 Ellis Streetph. 250.762.3216

Pamper yourself at Adrienne’s Esthetics. With their sooth-ing decor and sumptuous treatments, any diva will feel re-freshed a%er visiting. Choose from a variety of treatments, including manicures, pedicures, facials, and waxing. A spa day at Adrienne’s Esthetics is well worth the short trip up Dilworth Mountain.

address. 396 Rio Dr. South ph. 212-2858

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Adrienne’s Esthetics @ Home

!e period of 1837-1901 is referred to as the Victorian era. It was named so a%er Queen Victoria, the reigning monarch of England at the time. At this time, fashion was dictated from the top. When she died, how-ever, in 1901, her in$uence over fashion faded with her. She had favored austere, restrictive, and sombre styles, but women were now ready for more fanciful clothing.

Women’s Fashion in the 20th CenturyThe everchanging world of fashion and its numerous reincarnations

Written BY: Grace Messer

In the 20th century, fashion emerged as more than a mere practicality; it became an art form and a means of person-al expression. !e pace at which new styles came and old ones faded away sped up, to mimic the changes fashion’s role was undergoing. From the begin-ning of the century with hoop skirts and bonnets, to now; with jeans and t-shirts, ladies fash-ions have changed remarkably.

Victorian evening gown

King Edward V11 suc-ceeded Queen Victoria’s throne. With him, he brought a fresh perspective of what was fashion-able. !e time of his rule, 1901-1918, is o%en called the ‘Belle Epoque’ era which literally means the ‘beautiful era’. Looser silhoue#es gave comfort. Pas-tel colors, luscious fabrics, and inventive cuts are indicators of clothing from the Edwardian

1901-1918 - Duration of Edwardian Era

1919 - End of WW1 brings the ‘Roaring 20’s’

1929 - Great Depression signas in more reserved styles

1945 - The World goes to war again:

Fabric rations restrict apparel options

Fashion Timeline

PIC OF ROARING

20’s DRESS

era. Societal norms were chal-lenged, and an explosion of originality and progressive ideas in art, "lm psychology, and the role of women were established. Women’s love of "ne fabrics and bold colors carried over into the roaring 1920’s. !ey now took even more liber-ties in regards to their a#ire. Loose tunic-like dresses were the avant-garde choice for the modern mademoiselle. Eth-nic elements in design, such as oriental themes, japanese motifs, and grecian silhoue#es all in$uenced fashion. Young women everywhere were rebel-ling against the strict fashion choices of their mothers and striking out on their own. !e new generation of fashionistas brought on by the 1920’s are referred to as ‘$appers’. With the 1930’s, the clothing choices of everyday women took on a simpler tone.

!e silver-screen, however, was a di&erent story. Glamorous stars such as Marlene Dietrich modeled an una#ainable, yet luxurious lifestyle that women worldwide admired. Unlike the trendy boyish "gure of the 1920’s, clothes were cut to fol-low the lines of a womanly body, showing o& the form in a more provocative manner than ever before. If anything, Hollywood

1970 - Introduction of new synthetic

fibres in clothing

1960 - Supermodel Twiggy introduces the ‘MOD’ look

1948 - Christian Dior introduces his ‘New Look’ collection

1980 - Menswear influences womens fashion

29

1901 - End of the Victorian Era

A ‘$apper’ dress

Edwardian ease epitomized

trends. Midway through the de-cade though, the hippie move-ment began to overtake the mod trend. ‘Prairie’ style long day-dresses were viewed as the

“Fashion fades but style is eternal.” -Coco Chanel

norm. !is look continued to overtake the mod trend through the 1970’s. !e more traditional return to femininity ushered in various other garments such as palazzo pants and oversized blazers. Although a ‘return to nature’ was brought back with the 1970’s, some very unnatural fabrics were being used. Poly-esters and nylons were at their height of popularity. Another dramatic depart-

Fashion icons through the ages:

Queen Victoria, Greta Garbo, Marilyn Monroe, and 60’s supermodel Twiggy

in the 1930’s provided a fan-tasy world of extravagance. !e unique juxtaposition of the ex-cesses of Hollywood, contrasted with the widespread Depression and the stock market crash of 1929 is a notable feature of the 1930’s. Fashion trends changed only slightly from the 1930’s–1940’s. Hemlines rose a few inches, and new trends in hats emerged, but the rest remained stuck in the practical 30’s. !is all changed, however, when one

of the most remarkable design-ers of the 20th century, Chris-tian Dior, released his ‘New Look’ collection in the spring of 1948. Once again women

wanted to feel pre#y and femi-nine. ‘Wasp waists’ and curvy bodies were all the rage. Exag-gerated by large skirts and a return to corsetry, the ‘Marilyn’ style was the most desirable. !is return to femininity lasted throughout the 1950’s. Yet again, fashion re-versed to the polar opposite in the 1960’s. Twiggy, the teenage supermodel, was the new dra-matic look to emulate. Graphic prints, high hemlines, and even higher shoes were the newest

!is persian lamb coat is

indicative of the

glamour of the 1930s

All of this seems to beg the question: where will fashion take us next? If we are continu-ally looking to the past for inspi-ration, will the future of fashion re$ect it’s past.?Only time may tell.

Party dress typical of the 1950s

Excess of the 1980s was embraced by designer Bob Mackie

ure was heralded in with the 1980’s. Power-suits, shoulder pads, and bright colours with bold shapes overtook fashion. !is shi% was mostly brought about because of women enter-ing the professional landscape. To hold their own in the previ-ously male-dominated work-

place, women incorporated some ‘mannish’ elements into their wardrobes. Shoulder pads, double-breasted jackets, and oversized lapels are indicative of 1980’s sportswear. Today, fashion is chang-ing at a rate faster than ever before. In the past, styles deter-mined an entire decade; now they may only last one season. However, one thing remains as a constant: today’s top fashion designers continually plunder the closets of yesteryear. !ey seek inspiration from vintage styles and out"ts, o%en rein-terpreting them with a modern spin. Perenially chic classics, such as a 1950’s waisted dress, are still seen today for this reason. Some vintage pieces are just too good to let go!

Doing what she believes in and loves has go#en Nadine this far, and will conitinue to propel her in the future. She feels as though “so many people just miss the big picture. No ma#er what "eld or career you "nd yourself in, it is possible to make a di&erence. Everyone needs to do their part to protect this beautiful planet we share together.” Nadine does her part by ensuring that no unnecessary toxins are released into the atmosphere on her be-half. “Even in this small choice I have made, I have to believe that it makes a di&erence.”

RevEvo Cont...

Okanagan Fashion Institute Cont...

so many people have not been given the opportunity and tools to target their innate imagina-tion and drawing skills.” “!e experience is so much worth-while when we have people from all walks of life in the classroom. Everyone brings a fresh perspective with them” adds Tannis. Upon completion of the 9-month program, students are awarded a Diploma in Fashion Design. For some, this means continuing on in their dreams of becoming designers; for

others it is an accomplish-ment which leads to self-satis-faction. “People enter the pro-gram for reasons as diverse as they are. It is fantastic to see the students grow and learn and continue onto their plans in fashion. Whatever those plans may be.”For further information on the Okanagan Fashion Institute, contact Tannis @director@okanaganfashioninstitute.ca2nd Floor - 3030 Pandosy StreetKelowna, B.C., V1Y 1W2 250-860-6696

As you have discovered, the shopping scene in Kelowna is truly interesting and diverse. !e unique $avor of the city is re$ected in the locally owned boutiques. A mix of old and

new - looking forward yet paying respect to the past - is a facet of Kelowna life. If you are a local of the city, have fun discovering the incredible shopping available in

your own backyard. In contrast, if you are visiting the area, have a wonderful time exploring and discovering all that the city has to o&er. Adventure surely awaits you!

The 4-1-1 on Kelowna’s Shopping Scene