shopcade - agile research in the digital age
DESCRIPTION
Presentation done in March 2013 for the MRS conferenceTRANSCRIPT
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Agile research for the digital age
Nathalie Gaveau, Founder & CEO Shopcade @NathGaveau
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“Moving fast enables us to build more things and learn faster. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.” -‐ Mark Zuckerberg to Shareholders
The “Hacker” Way
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How Shopcade does agile research
1. Lean start up approach
2. User-centric design 3. Informed business decisions
4. Big data for commerce
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1- Lean start-up approach
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2- User-centric design “Always On” - qualitative & quantitative data
Collabora5ve Shopcaders’ Lab
Data & Analy5cs
And more…
Voice of Customer
Mul5ple UX tes5ng tools
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3- Informed business decisions
Data drive all the team’s KPIs & decisions USE CASE 1 : ACQUISITION REPORTING
0%
2%
4%
0.00
0.50
1.00 Evolu5on of CPC, CTR and Conv. Rate
CPC CTR CVR
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4- Big data commerce
Female 34 years old 377 friends In a rela5onship Living in London Influen5al
Demographic interests & likes
Because of data, we can offer a much deeper understanding of your customers
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Data-based personalisation is our future
Your customer
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Nathalie Gaveau, Founder & CEO Shopcade @NathGaveau
Get in touch & follow @shopcade Thank you!