Shop Hack

Mission

Find You the Best Price…

…of What You Want…

…When You Want

Team

Rojand-Medical Project Engineer at Fujifilm Australia-Deals, Offers & Promos Guru-Property Investor, Restaurant Co-Owner

Hossein-Senior Software Developer at Tiger Pistol-Have Tried & Failed, Twice!-Codes for Fun

Problem

Introducing Jennifer

She wants to buy a Fitbit Charge

She wants to find a decent deal

Problem

Problem 1:

Finding a Good Deal Takes Time

Problem

Problem 2:

Good Enough? Wait? Buy?

Problem

Problem 3:

Deals Sometimes Too Complicated

Solution

Price Watch/Alerts on Fitbit Charge

Solution

Price History & Previous Offers

Solution

Advice on Whether to Buy or Wait

Solution

Similar Solutions in Other Markets

and many more…

Current Status

Facebook Page (~550 Likes)

Current Status

Single Page Website (shophack.com.au)

Current Status

One Product Landing Page (Fitbit Charge)

Current Status

Website Stats

•~300 Paid Visits Every Fortnight

•10%-20% Conversion Rate

•~5 minutes time spent per user

Competition

Advantages

• Price History

• Price Alert

• Offer Inclusion

• Purchase Advice

Market

• Australia

• Fairly savvy time-poor

• Like a good deal, not necessarily deal ninjas

• Catch of the Day ~ 2 million members

• GetPrice ~ 1.7 million unique monthly visitors

Business Model

• Freemium Model

• Buy-It-For-You Opportunities

• Group Buying Opportunities

• Online Ads

Budget

Item Amount Type

Web Design $4,500 One-off

IT Infrastructure $2000 monthly

Staff $750 monthly

Advertisement $2,000 monthly

Operations $2,000 monthly

Total $24,750 3 months

It’s a Wrap

Questions?