shopping behavior 2016

Shopping Behavior 2016Consumers: What appeals to

them

4

Mega and Regional Shopping CentersAre the top formats in the consumers’ preference

5

7 out of 10 visit regional shopping centers at least twice a week

Meanwhile, the shoppers at Mega shopping Centers visit them at least twice a month

And 9 out of 10 spent between 1 to 4 hours per visit

Where do you shopü

ü

Total Female Male

Mega Shopping

Regional Shopping

Neighborhood Shopping

Stand Alone Stores

27%26%

20%

12%

24%

28%

24%

11%

40%

16%

9%

14%

Source: Pulse: Shopping Behavior 2016 ~700 interviews

Most of the VisitsHappen with someone else tagged along

65% mentioned visit the shopping center accompanied by family

41% happen to go by themselves

38% shop with the partner/spouse

16% go with friends

Family Time All by Myself

Couple who shops together, stay together

“El Corillo”

6


7Apparel shopping

72%

Sales70%

H&B Shopping

63%

Window Shopping

48%

Home Shopping

36%

Reward Programs

26%

For the Air Conditioni

ng25%

Food25%

73%

74%

76%

83%

72%

67%

72%

85%

63%

53%

60%

58%

47%

44%

52%

51%

Apparel & SalesAnd that hasn’t changed since 2013

Reward Programs: 34% for the All by Myself Shoppers


Availability, Variety of Stores and Special SalesAre what make them choosing one shopping center over the other

8

8.5

It has my favorite stores

7.8

Variety of stores it carries

7.3

Sales and offers

6.8 Parking facilities 6.4 Stores with a

wide variety of price ranges

6.1 Safety 5.9 Variety of food establishments

5.8 Localization

For the All by Myself and the Couples, this attribute is more important

For the All by Myself this attribute shows a 6.8 importance rate

6.1 for Couples


What About Their SpendingShould we worried?

9

41% Are Spending the

Same

Spend-ing more24%

Spend-ing less

35%

Spend-ing the same41%

46% Intend to Keep the Same

Spending

Will spend more28%

Will spend less26%

Will spend the same46%Next 6

Months


10Internet and Social MediaDigital and Shoppers is what they prefer


Intern

et Ad

s

Socia

l Med

ia

Ads w

ithin th

e Sho

pping

Center

Mobile

Ads

TV Ad

s

Email

drops

Shop

pers

Newspa

per

Radio

Shop

ping C

enter

Web

sites

Billboar

ds

Magazi

nes

66%62% 61% 60% 60% 58% 56% 54% 51% 51%

48%

38%

23%

35%

20%25%

21%26%

30%

14%9%

22%

13% 15%

Use it Preferred

Contact UsSee you soon...

1571 Calle Alda,San Juan 00926, Puerto Rico

787-250-0006

[email protected]

www.arteaga.com

30

A&Answers is Arteaga & Arteaga’s Market Research Division

shopping behavior 2016

Marketing