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Shopping Cart Abandonment Recapture Lost Sales

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Page 1: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher

Shopping Cart Abandonment Recapture Lost Sales

Page 2: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher

Crude Reality

Page 3: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 4: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher

WHAT TO DO?

Page 5: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 6: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher

Testing Strategy

Page 7: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 8: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 9: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher

“Judie” Past Purchaser: Y Days Since Last Purchase: 23 1YR$: $1200.00

“Linda” Past Purchaser: N Days Since Last Purchase: null 1YR$: $0.00

No Offer Offer

Page 10: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher

Content Best Practices

Page 11: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 12: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 13: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 14: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 15: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 16: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 17: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 18: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 19: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 20: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 21: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 22: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 23: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 24: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 25: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 26: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 27: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 28: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 29: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 30: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 31: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 32: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 33: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 34: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher
Page 35: Shopping Cart Abandonment Recapture Lost Sales · Best Practices Best conversion rates are seen as close to abandonment as possib e 1 hour wait has higher CTR, 6 hour wait has a higher

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