IMPORTANT FEATURES FOR ANY ECOMMERCE SOFTWARE

INTRODUCTION With so many Ecommerce software companies mushrooming in the market, retailers are unsure as to which one to use. Even if they decide on the company, they are confused as to what are the basic features that it requires. The ecommerce software provider may try to convince the retailer with multiple features, which they may not even need; hence, we have listed a few essentials of any ecommerce software.

CUSTOMIZED THEMES AND DESIGNS Generally retailers are into a number of businesses; however that does not mean all their online stores look similar. Personalizing the ecommerce store with their own design and them provides them an individuality that differentiates them from the rest.

MADE-TO-ORDER PRODUCT FEATURES

The ecommerce software should allow creation of customized product features and the insertion of the same into the product category page.

COMPLETE ORDER MANAGEMENT

A comprehensive order management system keeps your ecommerce store running like a well-oiled machine right from the time a product is placed into the cart to the moment it is shipped.

SEO COMPATIBLE SEO is essential to get any ecommerce platform noticed. It allows search engines like Google to index it and generally, ecommerce software solutions should essentially have built-in SEO features.

EXPORT AND IMPORT CAPABILITIES

ECommerce software should allow the export as well as import of existing product database to enable an ease in operations.

Integration with Google Analytics Just going overboard on the design is not good enough, it is essential to keep tabs on the performance of your site and you can use this information to enhance your website. Integration with Goggle Analytics lets companies see where their page views are coming from and where visitors are spending their time.

INTEGRATED DIGITAL MARKETING

The right set of ecommerce marketing tools helps a business not only keep the customers it has but also reach out to new ones and these tools should be integrated with ecommerce software solutions.

CONCLUSION Now that you are aware of what should be the essentials of any ecommerce software, you can go ahead and ask your service provider to customize it as per your business needs.

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