shoptocook's interactive digital marketing platform

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ENGAGE, INSPIRE, & MOTIVATE ShoptoCook’s Interactive Digital Marketing Platform In-the-Aisle Relevant Measured ©Copyright 2012 ShoptoCook, Inc. All Rights Reserved

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ShoptoCook, Inc. (StC) offers a digital marketing platform for grocery retailers and brands, delivering engaging content across all forms of interactive media, including in-store touch screen displays, smartphones, tablet, and web. Content designed to engage shoppers with appealing meal ideas, value saving offers including paper and coupon-to-card coupons, special promotions, weekly ad circular, loyalty card integration, and category specific solutions pharmacy and beverage.

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  • 1. ENGAGE, INSPIRE, & MOTIVATE ShoptoCooks Interactive Digital Marketing PlatformIn-the-Aisle Relevant MeasuredCopyright 2012 ShoptoCook, Inc. All Rights Reserved

2. IN-STORE MARKETING PLATFORM ShoptoCook, Inc. (StC) is a digital marketing platform for grocery retailers, delivering engaging content across all forms of interactive media, including in-store touch screen displays, smartphones, tablet, and web; solutions designed to engage shoppers with appealing meal ideas, coupons, promotions, weekly ad circular, loyalty card access, and more; providing access to consistent content wherever and whenever shoppers desire!Copyright 2012 ShoptoCook, Inc. All Rights Reserved 3. PLATFORM BENEFITS Sales Lift: The ShoptoCook In-Store Meal Idea Networkdelivers recipes to engaged shoppers searching for ideaswith a shopping cart in hand; The result? Sales lift withaverage test over control of 18%. Recipes Sell! Shopper Insights: All shopper activity is captured dailyincluding sessions, and prints by recipe, by path, by time,by day, by store. Build loyalty by knowing your customerspreferences! Leverage Existing Digital Media: Repurpose existingcontent for in-store interactive including high definitionscreen graphics, logos, sweepstakes, promotions, or QRcodes. Full screen attractor loops and custom bannerheaders further reinforce the Retailers image making thenetwork ideal for private label promotion, new productlaunches, and community oriented programs.Copyright 2012 ShoptoCook, Inc. All Rights Reserved 4. SCAN OR SELECT FROM MAIN MENUCopyright 2012 ShoptoCook, Inc. All Rights Reserved 5. RECIPE SCREEN FLOW Shopper selects a Recipe Channel Button or Scans an Ingredient to viewCopyright 2012 ShoptoCook, Inc. All Rights Reserved associated Recipes, browse, and print 6. MOBILE TEXT PROMOTION Mobile Rewards provides Retailers with a simple text messaging system that collects shoppers opt-in cell phone numbers in-store and on-line, enabling targeted messaging down to the store level. From an individual store offer good for the day, to a chain wide promotion; A secure way to send offers without competitors knowing!Copyright 2012 ShoptoCook, Inc. All Rights Reserved 7. LOYALTY CARD INTEGRATION Managing loyalty cards is labor intensive and difficult for many shoppers to update, review, or signup. With Coupon to Card programs, shoppers often have no simple process to check what is sitting in their account in-store. ShoptoCook leverages existing Loyalty card infrastructure to provide an access point in-store, where every shopper ultimately wants the benefit. Solutions are customized to fit each Retailers strategic objectives.Copyright 2012 ShoptoCook, Inc. All Rights Reserved 8. WEB APPLICATION INTEGRATION Seamlessly integrate existing web based content, loyalty programs, coupon to card, or other value added solutions. Leverages existing investment in web and mobile based applications into the aisle as an additional touch point Reach the unreachable. Some shoppers do not routinely visit a Retailers web site, or simply failed to log in prior to a store visit. An in- store touch point provides shoppers with all the value added content available at home, in the aisle. Convenient, simple, and accessible.Copyright 2012 ShoptoCook, Inc. All Rights Reserved 9. EZ MEALETTER Weekly Sales and Updates send to opt-in email list! Inspire and Motivate with new meal ideas built around weekly promotions Seamlessly integrated with web plug-in, mobile, and in-store interactive. Single point of contact for all meal related digital delivery Efficient process for collecting opt-in email addresses geo-linked to the storeCopyright 2012 ShoptoCook, Inc. All Rights Reserved 10. FOCUS ON HEALTHY EATING Healthy Living means Healthy Eating. For many shoppers the challenge begins at meal planning time. I want to eat healthy, but I need some ideas to make it both easy and more enjoyable. Recipe Ideas for Diabetes, Gluten Free, Hearth Healthy, and more are included. Many Retailers have their own collection of recipes which can be included as well!Copyright 2012 ShoptoCook, Inc. All Rights Reserved 11. CHEESE TO INSPIRE The Artisan cheese application helps both staff and shoppers explore new options, providing confidence to experiment and discoverCopyright 2012 ShoptoCook, Inc. All Rights Reserved 12. COUPON.COM IN-STORE CHANNEL Retailer web interface used to remove coupons based on inventory or preferences Coupons updated approximately every two weeks maintaining fresh shopper experience Web plug-in available as well for Retailers web site Optional Coupon to Card application available where Retailer utilizes other third party vendors for content. Shopper selects coupons, scans card, and loads. Shopper view offers already loaded to card, as in-store reminder.Copyright 2012 ShoptoCook, Inc. All Rights Reserved 13. WEEKLY AD CIRCULAR Two options: Interactive shoppertouches an item on sale, theitem is added to theirshopping list, and recipesappear for the featured item. Static display shopperviews the ad circular andbrowses each page.Copyright 2012 ShoptoCook, Inc. All Rights Reserved 14. WINE MERCHANDISING For many shoppers wine is intimidating and for staff. The Wine Merchandising application empowers the Category Manager to select featured wines on weekly or monthly basis. Wines appear associated with each varietal making life a little simpler for the typical shopper!Copyright 2012 ShoptoCook, Inc. All Rights Reserved 15. BOTTOM LINE: INCREASE CATEGORY / INGREDIENT SALESSales Impact ofInteractiveRecipe Displays+26%Goal: Increase turkey sales during historically slack periodExecution: Increased number and visibility of turkey recipes by prioritizingwithin all popular recipe categories leading to higher prints.Result: $100,000+ increase in category sales, from recipesCopyright 2012 ShoptoCook, Inc. All Rights Reserved 16. BOTTOM LINE:INCREASED SHOPPING BASKET Interactive Recipe Kiosk Shoppers Have 17% Higher sales per basket**Independent analysis provided by Steve Methvin Vice President, Retail Technology& E-Commerce, BozuttosCopyright 2012 ShoptoCook, Inc. All Rights Reserved 17. OPTIONS Video: Feature product videos while recipe is printing; up to 20 secondsChannel Focus: Example: Health & Wellness Category, Dessert Central, Elegant Entertaining, etc. Match the Content Focus to your Brand Focus!Mobile Rewards: Drives traffic in-store for branded redemption. Utilizes text messaging to deliver unique 9 digit code, when inputted at display, generates printed couponSweepstakes: Entry and executionLoyalty Card Integration: Coupon to Card, check for points, edit shopper account, or sign-up provide all shoppers with easy to use in-store access to interactive content.Custom interactive solutions development for in-store, web, and mobileCopyright 2012 ShoptoCook, Inc. All Rights Reserved 18. RECIPES SELL !Copyright 2012 ShoptoCook, Inc. All Rights Reserved 19. ShoptoCook, Inc.165 Rano Street, Suite 100Buffalo, NY 14222T: 716-864-1658M: 716-864-1658For in-store programming opportunities contact: [email protected] 2012 ShoptoCook, Inc. All Rights Reserved