short list mixx awards - interact 2014

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Page 1: Short List Mixx Awards - Interact 2014

ID Ad Title Campaign Name Advertiser Agency Name Country

'40-1 BE a MAN BE a MAN Kommunal Volontaire Sweden

'39-11 Beats - The Pills Beats by Dr. Dre R/GA London UK

'66-1 Try My Hybrid Toyota Saatchi & Saatchi Norway Norway

'23-3 Nescafé Really Friends Nestlé Boissons Instantanées Zenith France

'78-15 The 5Oth years race The 5Oth years race Carrefour Havas Media Group France

'42-2 VG - Chess World Championship 2013 VG (Verdens Gang AS) Verdens Gang AS Norway

'39-7 Google Outside Google R/GA London UK

ID Ad Title Campaign Name Advertiser Agency Name Country

'78-8 CAPACITY MANAGEMENT MEDIA CAPACITY MANAGEMENT MEDIA EAST COAST MAINLINE Havas Media Group UK

'66-2 Try My Hybrid Toyota Saatchi & Saatchi Norway Norway

'78-1 I wish my son had cancer I wish my son had cancer Harrison's Fund Havas Media Group UK

'35-1 The Requesting Party (De Vragende Partij) VRT (Flemish public broadcasting) Prophets Belgium

'29-1 Doritos Academy Frito Lay Tribal Worldwide Turkey

ID Ad Title Campaign Name Advertiser Agency Name Country

'66-3 Try My Hybrid Toyota Saatchi & Saatchi Norway Norway

'76-1 Vogue Style Mirror Dream a Little Dream of Rio Luxottica Omnicom Media Group Italy

'55-2 My Renault Renault Retail Group Belux Head Office Belgium

'19-5SEAT- Webshop - The Online Shop for New and Used

Cars

SEAT- Webshop - The Online Shop for New and Used

CarsSEAT/Porsche Group- automobiles Interactions Romania

'70-3 PMU Serial Parieurs PMU Publicis Modem France

ID Ad Title Campaign Name Advertiser Agency Name Country

84-1/60-7 Magnum Pink&Black Night Magnum Pink&Black Night Unilever TurkeyCOLORS YARATICI PROJE YÖNETİMİ &

MINDSHARETurkey

'78-23 Durex in Listonic Durex in Listonic Durex (Reckitt Benckiser) Havas Media Group Poland

'46-4 Red Bull Zero Calories Interactive Dispenser Red BullZero Calories Interactive Dispenser Red Bull Initiative Media Werbemittlung Austria

'70-7 SFR 4G LIVE SFR RED France

'37-1 Domino's Pizza - Tand?r Boys Tandır Boys Domino's Pizza Turkey Karbonat Turkey

ID Ad Title Campaign Name Advertiser Agency Name Country

'47-1 3 minutes are enough 3 minutes are enough Amnesty International Havas Worldwide Prague a.s. Czech Republic

'74-1 SNCF Europe Europe is just next door TBWAParis for SNCF SNCF France

'39-8 Google Outside Google R/GA London UK

'30-2 Samsung Galaxy Note 3 & LOG Magazine Project First Magazine Created Entirely on a Smartphone Samsung Electronics Starcom Turkey Turkey

'66-4 Try My Hybrid Toyota Saatchi & Saatchi Norway Norway

'35-3 The Requesting Party (De Vragende Partij) VRT (Flemish public broadcasting) Prophets Belgium

ID Ad Title Campaign Name Advertiser Agency Name Country

'39-9 Google Outside Google R/GA London UK

'60-3 Magnum Pink&Black Night Magnum Pink&Black Night Unilever / Algida Mindshare Medya Hizmetleri A.Ş. Turkey

'42-2 VG - Chess World Championship 2013 VG (Verdens Gang AS) Verdens Gang AS Norway

'39-14 Beats - The Pills Beats by Dr. Dre R/GA London UK

'73-1Finedininglovers.com: The World's 50 Best Resturants

Digital Experience Sanpellegrino YAM112003 Italy

'23-1 Perrier The Secret Place Nestlé Waters Zenith France

1. BRAND AWARENESS AND POSITIONING

2. DIRECT RESPONSE

3. LEAD GENERATION

4. BEST BRAND / PRODUCT LAUNCH

5. EXPERIMENTAL AND INNOVATIVE CAMPAIGN

6. CROSS-MEDIA INTEGRATION

SHORT LIST

Page 2: Short List Mixx Awards - Interact 2014

ID Ad Title Campaign Name Advertiser Agency Name Country

'67-1 iGaranti iGaranti Garanti Bank Fjord Turkey

'80-1 Expedia App Expedia, Online Travel Agency Expedia UK

'78-22 Durex in Listonic Durex in Listonic Durex (Reckitt Benckiser) Havas Media Group Poland

'60-2 Who Has Called? Who Has Called? Turkcell Mindshare Medya Hizmetleri A.Ş. Turkey

'44-1 Infotourist APP Infotourist Graffiti2000 Italy

'26-1 Ride The Way - fai strada alla passione Robert Bosch GmbH Branch in Italy CHAPEAUX SRL Italy

7. MOBILE PLATFORM OR APP